Western Union Appoints Priscila Nogueira to Lead its Colombia Business Operations
March 29 2023 - 8:00AM
Business Wire
- Nogueira eyes additional growth and expansion across the
country, delivering exceptional customer experiences while
fostering relationships with company agents and enhancing the
company’s retail and digital service offerings
Western Union today announced the appointment of Priscila
Nogueira as general manager for its Colombia business. Nogueira
currently serves in the same capacity overseeing Western Union’s
Brazil, Chile, Paraguay and Uruguay businesses.
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Priscila Nogueira, General Manager,
Western Union Colombia (Photo: Business Wire)
“Western Union has been extremely fortunate to have Priscila
lead business operations for numerous countries across Latin
America,” said Mauricio Garcia, Head of Western Union South
America. “I know first-hand the impact she has made to date on our
business growth across the region and the relationships with our
agents and our customers. From helping expand our service
offerings, to bringing a customer-first mindset to her leadership
style, she has been a key driver to our success.”
Nogueira brings a strong track record of success expanding
Western Union networks across Latin America over the last five
years. This includes introducing new digital and retail channels,
as well as cultivating relationships with agents and customers to
help foster growth across her respective countries.
She joined Western Union nearly two decades ago as a marketing
intern in 2006. Prior to her current position, Nogueira was general
manager for the company’s Latin America Western Region, which
included Bolivia, Chile, Ecuador and Paraguay. She also served as
marketing manager for Bolivia, Ecuador, Paraguay, Chile and
Brazil.
“The remittance market in Colombia is transforming rapidly and
Western Union is well positioned to lead with its strong portfolio
of retail and digital service offerings for our customers,” said
Nogueira. “I am very excited to join our team in Colombia building
on their great success to date, as well as work with our agents to
provide our customers with an exceptional experience using our
service.”
A native of Brazil, she holds a bachelor’s degree in
administration from the Pontifical Catholic University of São Paulo
and an MBA from the Escola Superior de Propaganda e Marketing in
Brazil.
She takes over management of Colombia from Claudia Reyes
Armebianchi, who recently moved to oversee Western Union’s Mexico
and Central America business operations.
About Western Union
The Western Union Company (NYSE: WU) is committed to helping
people around the world who aspire to build financial futures for
themselves, their loved ones and their communities. Our leading
cross-border, cross-currency money movement, payments and digital
financial services empower consumers, businesses, financial
institutions and governments—across more than 200 countries and
territories and nearly 130 currencies—to connect with billions of
bank accounts, millions of digital wallets and cards, and a global
footprint of hundreds of thousands of retail locations. Our goal is
to offer accessible financial services that help people and
communities prosper. For more information, visit
www.westernunion.com.
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Brad Jones Western Union Corporate Communications
Bradley.Jones@wu.com
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