Western Union Expands its Service Offering Across Peru
March 27 2023 - 8:00AM
Business Wire
- Western Union Teams with PlazaVea, Vivanda and Metro
Supermarkets to Offer Cross-Border Remittance Services at 10 New
Locations.
- Thanks to New Partnership with BIM, Customers Can Now Store on
Their Mobile Phones with New E-Wallet Product.
Western Union announced today an expansion of its services
across Peru, offering customers more ways to send and receive money
in a fast, convenient and innovative way.
New Agreement with PlazaVea, Vivanda
and Metro Supermarkets
Western Union customers in Peru can now receive money from
friends and family around the world, pay their electricity, water
and cell phone bills as well as buy and sell dollars and euros at
10 PlazaVea, Vivanda and Metro supermarkets strategically located
in eight points in the capital and two key regional cities:
- PlazaVea - Miraflores
- Metro Garzón - Jesús María
- PlazaVea - San Juan de Lurigancho
- PlazaVea Dasso - San Isidro
- PlazaVea El Tambo - Huancayo
- Metro Ovalo Papal – Trujillo
- Vivanda 2 de Mayo – San Isidro
- PlazaVea - La Molina
- PlazaVea - El Cortijo
- Metro - Independencia
“Many of our customers depend on Metro, PlazaVea and Vivanda for
groceries and other basic needs,” said Claudia Reyes, Western Union
Country Director for Peru. “By working with these establishments,
we are providing our customers with even more convenience, offering
the ability to send and receive money at their locations, pay for
services and exchange currency. We are extremely excited to
continue our work with PlazaVea, Vivanda and Metro, while
simultaneously helping our customers manage and simplify their busy
lives.”
Western Union Teams with BIM to Launch
New E-Wallet Service
Western Union is also launching a new e-wallet service for its
customers in Peru. By simply downloading the BIM app on their
mobile phones, customers can benefit from a simplified electronic
money account to receive remittances. Once the app is downloaded,
they can sign up, click on the Western Union icon, search for the
remittances, complete the corresponding data and confirm the
operation with a password. The amount is added to the BIM balance
and will be available immediately.
“Giving our customers choice and convenience is key to our
omnichannel portfolio of services,” added Reyes. “We understand our
customers have unique needs. By introducing the electronic wallet
through BIM, customers can utilize an agile and innovative service
to receive remittances quickly and easily from a mobile phone.”
Fernando Barrios, General Manager of Pagos Digitales Peruanos,
commented: "For us at BIM, it is essential to promote financial
inclusion through different functionalities that allow our users to
access their money quickly, easily and securely. Therefore, the
partnership with Western Union is key because, in a country like
Peru with high annual remittances, it positions us closer to our
users and their needs, being the first wallet to provide this type
of service."
“As we continue to expand across Peru, we look forward to
providing our customers additional choice as we enhance our digital
and retail capabilities in the months and years to come,” said
Reyes.
The growth in Western Union’s retail business across Peru is a
result of the company’s recently announced strategy designed to
enhance the customer experience, building on the company’s history
and solid foundation to create more meaningful relationships with
its customers. This includes providing customers simple ways to
send and receive money in minutes, including the ability to send
money in a physical location or over the web, then have it
delivered directly to bank accounts or picked up as cash at any
Western Union retail location around the world.
In addition, the company’s decision is driven by the growth of
remittances despite adverse global factors. As per recent data from
the World Bank, remittances grew by approximately 5% in 2022,
reaching USD 626 billion. In Latin America and the Caribbean,
remittance flows are estimated to have grown by 9.3%1.
"We continue to see growth in remittances despite the various
political and social contexts in the world,” said Reyes. “This
shows how important remittances are to local and regional
economies, while providing much needed support to our customers’
loved ones.”
About Western Union
The Western Union Company (NYSE: WU) is committed to helping
people around the world who aspire to build financial futures for
themselves, their loved ones and their communities. Our leading
cross-border, cross-currency money movement, payments and digital
financial services empower consumers, businesses, financial
institutions and governments—across more than 200 countries and
territories and nearly 130 currencies—to connect with billions of
bank accounts, millions of digital wallets and cards, and a global
footprint of hundreds of thousands of retail locations. Our goal is
to offer accessible financial services that help people and
communities prosper. For more information, visit
www.westernunion.com.
1
https://www.worldbank.org/en/news/press-release/2022/11/30/remittances-grow-5-percent-2022
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Contact for media: Magalli Pacheco e-mail:
magallip@efectoestrategia.pe Cell: +51 993 298 784
Maria Claudia Leguía e-mail: mcleguia@efectoestrategia.pe Cell:
+51 987 765 635
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