AUBURN
HILLS, Mich., July 15,
2022 /PRNewswire/ --
- The Jeep® brand retains the No. 1 spot as America's most
patriotic brand for second consecutive decade in annual
Brand Keys survey
- "Since 1941" is a badge of honor proudly displayed on all Jeep
brand vehicles, recognizing the Jeep brand's long-standing military
heritage and legendary 4x4 capability leadership for more than 80
years
- American flags are prominently positioned on doors of the new
Jeep Grand Cherokee, Wrangler and Gladiator Freedom special
editions as a tribute to the Americans who design, engineer, build
and drive the vehicles
- Jeep brand delivers an open invitation to live life to the
fullest by offering a broad portfolio of vehicles, including Jeep
Cherokee, Compass, Gladiator, Grand Cherokee, new three-row Grand
Cherokee L, Grand Cherokee 4xe, Renegade, Wrangler and Wrangler
4xe, as well as the premium extension of the Jeep brand with the
all-new Wagoneer and Grand Wagoneer
- The legendary Jeep brand's off-road capability is enhanced by a
global electrification initiative that is transforming 4xe into new
4x4 in pursuit of the brand's vision of accomplishing Zero Emission
Freedom. All Jeep brand SUVs will offer an electrified variant by
2025
- Jeep Wave, a premium owner loyalty and customer care program
that is available to the entire Jeep 4x4 lineup, is filled with
benefits and exclusive perks to deliver Jeep vehicle owners the
utmost care and dedicated 24/7 support
The Jeep® brand, celebrating more than eight decades of freedom,
adventure, passion and authenticity, is ringing in another year as
America's most patriotic brand. For the 20th year in a row, the
Jeep brand is America's most patriotic*, according to Brand Keys Most Patriotic Brands survey.
Consumers surveyed based results on brands that best embody the
value of patriotism in 2022.
"The Jeep brand is a classic. Its ability to literally own the
value of patriotism seems timeless. For the 20 years Brand Keys has conducted the Most Patriotic
Brands survey, Jeep has been rated No. 1 by consumers," said
Robert Passikoff, president and
founder of Brand Keys. "That value,
'patriotism,' is the emotional part of decision-making that
accounts for an enormous portion of why consumers have emotionally
engaged with the brand. Jeep resonates a degree of allegiance
consumers recognize, appreciate and, most importantly, act upon
when making a purchase decision. Consumers know there's a
difference between wrapping yourself in the flag and being a brand
people believe has actually earned that right. Jeep earned it, owns
it, and we congratulate them again this year."
To determine the 2022 rankings, Brand
Keys surveyed more than 5,800 consumers, 16 to 65 years of
age, balanced for gender and political affiliation, assessed 1,172
brands in 131 B2C and B2B categories, using Brand Keys emotional engagement measures. The
assessments evaluate brand resonance for the single value of
patriotism, and the Jeep brand was identified as the best for
meeting today's patriotism challenges.
"The Jeep brand is incredibly proud of its military heritage
with origins that date back to 1941 – the birth of an iconic
4x4-capable vehicle the U.S. Army specifically requested," said
Jim Morrison, senior vice president
and head of Jeep brand North
America. "The Jeep brand has become synonymous around the
world for outdoor adventure and freedom, and being recognized as
America's most patriotic brand for two decades running is a
testament to our passionate Jeep community and to all those who
protect our independence."
As a tribute to U.S. military members, the Jeep brand is
offering a military-themed, special limited-edition Freedom package
for the 2023 Gladiator and Wrangler, featuring military-themed
exterior and interior design cues. The Jeep brand will make a
$250 donation to military charities
with every Freedom edition sold.
Fans can visit the Jeep Store by Amazon for patriotic Jeep
merchandise.
*Based on Brand Keys 2003-2022
Most Patriotic Brands Survey
Jeep Brand
Built on 80 years of legendary heritage, Jeep is the authentic
SUV brand that brings capability, craftsmanship and versatility to
people who seek extraordinary journeys. The Jeep brand delivers an
open invitation to live life to the fullest by offering a broad
portfolio of vehicles that continues to provide owners with a sense
of safety and security to handle any journey with confidence. The
Jeep vehicle range consists of the Cherokee, Compass, Gladiator,
Grand Cherokee, new three-row Grand Cherokee L, Grand Cherokee 4xe,
Renegade and Wrangler and Wrangler 4xe. Jeep Wave, a premium
owner loyalty and customer care program that is available to the
entire Jeep 4x4 lineup, is filled with benefits and exclusive perks
to deliver Jeep brand owners the utmost care and dedicated 24/7
support. The legendary Jeep brand's off-road capability is enhanced
by a global electrification initiative that is transforming 4xe
into new 4x4 in pursuit of the brand's vision of accomplishing Zero
Emission Freedom. All Jeep brand SUVs will offer an electrified
variant by 2025.
Follow Jeep and company news and
video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Jeep brand: www.jeep.com
Facebook: www.facebook.com/jeep
Instagram: www.instagram.com/jeep
Twitter: www.twitter.com/jeep
LinkedIn: www.linkedin.com/company/jeep
YouTube: www.youtube.com/thejeepchannel or
https://www.youtube.com/StellantisNA
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SOURCE Stellantis