AUBURN HILLS, Mich.,
March 4, 2021 /PRNewswire/ --
- Every scan of a 20-oz. MTN DEW scores an entry into the grand
prize sweepstakes, the chance to win a 2021 Dodge Durango R/T
powered by the 5.7-liter HEMI® V-8
- Fans receive a bonus entry into the grand prize sweeps when
they snap a photo of their Year of Dew fandom and share it on
Instagram alongside #YearOfDEW and #Sweepstakes
Dodge brand joins the latest extension of the MTN DEW and
Speedway year-long platform "Year of DEW," with the introduction of
"Charge Your Garage." MTN DEW, Speedway and Dodge are charging
fans' garages with the chance to take home a 2021 Durango R/T
powered by the 5.7-liter HEMI® V-8.
"Our recent 'Family Motto' campaign gave our enthusiasts a small
taste of our ongoing partnership with the team at Mountain Dew who,
like us, push the needle in everything they do," said Tim Kuniskis,
Dodge Brand Chief Executive Officer – Stellantis. "There's more to
come, including this initiative that offers our shared fans the
chance to 'charge their garage' by taking home a new Dodge Durango
HEMI® R/T of their very own."
Starting this week, Monday, March 1
through Sunday, May 2, 2021, fans who
fuel up with a 20-oz. MTN DEW at their local Speedway can scan
their DEW bottle at YearOfDew.com/Charge-Your-Garage to watch a
garage door open to reveal whether or not they've scored an instant
prize, which includes bumper stickers, travel mugs, fuzzy dice and
$50 Speedway gift cards.
DEW Nation can fuel up with DEW at Speedway for a chance to
instantly score epic prizes by following these steps:
- Grab a 20-oz MTN DEW at Speedway
- Scan your DEW at YearOfDew.com/Charge-Your-Garage
- Win what's behind the garage door
- Plus, every scan scores an entry into the grand prize
sweepstakes - a 2021 Dodge Durango R/T Tow N Go
Fans can receive a bonus entry into the grand prize sweeps when
they snap a photo of their Year of DEW fandom and share it on
Instagram alongside #YearOfDEW and #Sweepstakes. Full rules and
regulations can be found on www.yearofdew.com/rules.
For a full list of Speedway locations, see here.
The "Family Motto" campaign debuted across Dodge brand's social
media channels in October 2020. A
30-second version of the spot will launch today across select
broadcast and cable television networks.
MTN DEW
MOUNTAIN DEW®, a product of PepsiCo North America Beverages, is the
No. 1 flavored carbonated soft drink in the U.S. with its
one-of-a-kind citrus taste, MOUNTAIN DEW exhilarates and quenches
with every sip. In addition to the original MOUNTAIN DEW and DIET
MOUNTAIN DEW®, the permanent DEW® product line includes MTN DEW®
KICKSTART™, MOUNTAIN DEW CODE RED®, MOUNTAIN DEW VOLTAGE®, and new
MTN DEW® ZERO SUGAR. For more information, check out
www.mountaindew.com, www.facebook.com/mountaindew or follow on
Twitter @mountaindew
Durango R/T Tow N Go: Unmatched performance and towing
capability
New for 2021, the R/T with the available Tow N Go Package leverages
SRT's menacing looks and muscular front and rear fender flares,
5.7-liter HEMI V-8 performance, best-in-class unmatched towing of
8,700 lbs., an increased top speed of 145 mph, Track, Sport, Snow
and Tow drive modes and a retuned SRT-performance exhaust with an
unmistakable iconic Dodge exhaust rumble.
The Durango R/T Tow N Go Package also gets SRT wheels and tires,
Brembo brakes, flares and sills, exhaust with tips and a lower
valance, as well as additional drive modes – Track, Sport, Snow and
Tow – accessed through the hard buttons on the all-new integrated
center stack.
- Track – delivers maximum vehicle performance
capability on smooth, dry surfaces. Tightens up to full hard
suspension damping and steering gradient feel for maximum cornering
capability and steering response feedback. In addition, AWD is set
to 30/70 for maximum performance and shift-speed increases from
Auto mode while electronic stability control (ESC) allows maximum
yaw
- Sport – delivers increased vehicle performance
capability over Auto mode. Tightens up suspension damping and
increased steering gradient feel for improved cornering capability
and steering response feedback. In addition, AWD is set to 35/65
for increased performance, shift-speed increases from Auto mode
while ESC allows more yaw for spirited driving
- Snow – sets ideal configuration for driving in snow
by setting transmission to use second gear (rather than first gear)
during launches to minimize wheel slippage; stability control is
set to tighter constraints and AWD is set to 50/50
distribution
- Tow – transmission shift schedule/engine braking
optimized for towing; AWD is set to 50/50 for maximum
stability
Additional features include Performance Pages (standard on R/T
models), retuned SRT Active Noise Cancellation, new Electronic
Limited Slip Differential and SRT Active Damping Suspension.
Four-wheel disc antilock Brembo six-piston performance brakes with
black calipers are standard on the R/T with Tow N Go;
SRT-engineered Brembo brakes with upgraded brake pads for improved
performance with red calipers are optional. The SRT Brembo brakes
on the R/T Tow N Go feature a power four-wheel disc brake system
with 15-inch vented and slotted front rotors with six-piston Brembo
calipers and 13.8-inch vented rear rotors with four-piston fixed
Brembo calipers.
The Durango R/T with Tow N Go Package features standard 20
-by-10-inch aluminum wheels in Hyper Black finish that ride on
Pirelli Scorpion Zero all-season tires.
Dodge//SRT
For more than 100 years, the Dodge brand has carried on the spirit
of brothers John and Horace Dodge.
Their influence continues today as Dodge shifts into high gear with
muscle cars and SUVs that deliver unrivaled performance in each of
the segments where they compete.
2021 marks the year that Dodge is
distilled into a pure performance brand, offering Hellcat-powered,
700-plus-horsepower SRT versions of every model across the lineup.
For the 2021 model year, Dodge delivers the drag-strip dominating
807-horsepower Dodge Challenger SRT Super Stock, the new
797-horsepower Dodge Charger SRT Redeye, the most powerful and
fastest mass-produced sedan in the world, and the new
710-horsepower Dodge Durango SRT Hellcat, the most powerful SUV
ever. Combined, these three muscle cars make Dodge the industry's
most powerful brand, offering more horsepower than any other
American brand across its entire lineup.
In 2020, Dodge was named the "#1 Brand in Initial Quality," making
it the first domestic brand ever to rank No. 1 in the J.D. Power
Initial Quality Study (IQS). The Dodge brand also ranked No. 1 in
the J.D. Power APEAL Study (mass market). These results are
historic because it marks the first time a domestic brand has
earned top spots in both J.D. Power studies in the same year.
Dodge is part of the portfolio of brands offered by leading global
automaker and mobility provider Stellantis. For more information
regarding Stellantis (NYSE: STLA), please visit
www.stellantis.com.
Follow Dodge and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Dodge brand: www.dodge.com
DodgeGarage: www.dodgegarage.com
Facebook: www.facebook.com/dodge
Instagram: www.instagram.com/dodgeofficial
Twitter: www.twitter.com/dodge
YouTube: www.youtube.com/dodge,
https://www.youtube.com/StellantisNA
View original content to download
multimedia:http://www.prnewswire.com/news-releases/dodge-brand-joins-mtn-dew-and-speedway-year-of-dew-initiative-with-charge-your-garage-301240403.html
SOURCE Stellantis