DENTON, Texas, Nov. 10, 2020 /PRNewswire/ -- After conducting a
nationwide search, Sally Beauty Supply has announced its inaugural
group of brand ambassadors, the SallyCrew. Over and above being
beauty influencers, they are a diverse group of expert
educators and skilled DIY beauty enthusiasts. Each
individual possesses a unique perspective to make beauty
accessible, approachable and inspiring for everyone. Consumers will
be able to follow and learn from the SallyCrew on a variety of
channels, such as Instagram, TikTok, Facebook, YouTube, podcasts
and sallybeauty.com/diy.
"We're thrilled to establish this partnership to educate and
inspire our customers with the knowledge needed to take beauty into
their own hands," said Carolyne
Guss, Group Vice President of Marketing. "With expertise
across hair color, textured hair and nails, the SallyCrew will
further enhance our mission to boost confidence, provide
educational content, build trusting relationships and empower
consumers to unleash their PROtential."
The SallyCrew will play a pivotal role in Sally Beauty's new
education initiative, DIY University by Sally Beauty. The program
is centered around educational content for the at home DIYer led by
expert educators, such as the SallyCrew. Its aim is to inspire,
educate and empower beauty enthusiasts by providing access to
real-life, practical tools to elevate their at-home hair color,
hair care and nail routines. By providing essential education
resources and the professional quality products it's known for,
Sally Beauty is leading the way in meeting the new needs of the
beauty consumer.
Meet the SallyCrew:
Asea Gilmore, @aseamae
Asea is a textured hair and nail
educator known for transforming through teaching. Her content
inspires and empowers her audience to embrace their authenticity.
She began doing her hair at the young age of 10 and is passionate
about sharing her beauty knowledge with everyone in an achievable
way. She uses her experiences to educate others to create self-care
and beauty routines dedicated to self-love. "Knowledge is power and
I'm thrilled to work with Sally Beauty to share what I have learned
to help other beauty lovers look and feel their best," said Asea
Gilmore.
Charity LeBlanc,
@charity.grace
With over nine hundred thousand
Instagram followers, Charity is a beauty enthusiast passionate
about self-expression and showcasing her creativity through bold
hairstyles and vivid, bright colors. She is a color aficionado
using her platform to encourage others to be their unique selves
and try something new through DIY. She gives her followers the
confidence to achieve a fun, beautiful look on their own. "As a
busy Mom and a DIYer, I've been coloring my hair at home for as
long as I can remember. I look forward to encouraging and teaching
others easy ways to do the same with Sally Beauty's extensive
assortment of vivid options," said Charity
LeBlanc.
Emily Boulin,
@emilyboulinhair
Emily is a professional stylist
with years of experience working in a salon and owning a business.
Her focus is on using product-based education to achieve pro
results at home by instilling confidence and sharing professional
techniques. She has a pulse on the latest emerging trends and
knows the 'why' when it comes to hair care and maintenance. "My
background and training as a licensed stylist allow me to share
knowledge from behind the chair, so customers have the confidence
to recreate their favorite salon looks and treatments at home with
Sally Beauty's wide range of professional-grade products," said
Emily Boulin.
Zenita Collie,
@truleytalentedbeauty
Zenita is a relatable content
creator who believes beauty is limitless and should be fun. She is
all about motivation, representation and education. Through
knowledge gained from her journey with textured hair care, she has
a deep understanding of hair growth and curl patterns. She uses her
platforms to highlight the endless possibilities of textured hair,
educating her followers on hair care as well as creative ways to
style it at home in a relatable way. "I've been shopping at Sally
Beauty since I was a teenager and I'm thrilled to help others find
everything they need to care for their curls in one place, at an
affordable price point," said Zenita
Collie.
This is an important part of the brand's ongoing digital
transformation, as Sally Beauty continues to partner with inspiring
thought leaders to help others unleash their PROtential. To learn
more about the SallyCrew, visit sallybeauty.com/diy and follow
us on Instagram and Facebook @SallyBeauty.
About Sally Beauty Holdings, Inc.
Sally Beauty Holdings, Inc. (NYSE: SBH) is an international
specialty retailer and distributor of professional beauty supplies
with revenues of approximately $3.9
billion annually. Through the Sally Beauty Supply and Beauty
Systems Group businesses, the Company sells and distributes through
5,089 stores, including 179 franchised units, and has operations
throughout the United States,
Puerto Rico, Canada, Mexico, Chile, Peru,
the United Kingdom, Ireland, Belgium, France, the
Netherlands, Spain and
Germany. Sally Beauty Supply
stores offer up to 8,000 products for hair color, hair care, skin
care, and nails through proprietary brands such as Ion®, Generic
Value Products®, Beyond the Zone® and Silk Elements® as well as
professional lines such as Wella®, Clairol®, OPI®, Conair® and Hot
Shot Tools®. Beauty Systems Group stores, branded as Cosmo Prof® or
Armstrong McCall® stores, along with its outside sales consultants,
sell up to 10,500 professionally branded products including Paul
Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico®
and CHI®, intended for use in salons and for resale by salons to
retail consumers. For more information about Sally Beauty Holdings,
Inc., please visit https://www.sallybeautyholdings.com/.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/sally-beauty-reveals-inaugural-sallycrew-ambassadors-301169811.html
SOURCE Sally Beauty Holdings, Inc.