DENTON, Texas, Nov. 5, 2019 /PRNewswire/ -- Sally Beauty
Holdings, Inc. (NYSE: SBH) announced today the expansion of their
ColorView™ AI Technology to the Sally Beauty App and to kiosks
in 500 Sally Beauty stores across the country. The
implementation is part of the brand's revamp of the customer
experience and approach to retail fundamentals.
"Sally Beauty customers over-index on mobile phone shopping and
are hair color enthusiasts," said JC Johnson, group vice president,
digital commerce, strategy and insights. "We are excited to provide
a fun experience that allows our customers to dynamically try on
color before they commit to a hair transformation. They can try it,
share it, buy it, save it, or start all over again, with dozens of
our best products."
The technology allows consumers to virtually try on hair color
and makeup before purchasing, creating a more confident shopping
experience. ColorView™ queries the user's preferences and
goals, then matches them to recommended product categories and
shades. The user can then virtually try on the products and
selected shades through real-time Artificial Intelligence and
Augmented Reality hair and makeup color technology. "The app
uses a framework that allows us to build once and publish to
multiple app stores," said Joe
Brenner, group vice president & chief information
officer. "The app accomplishes Augmented Reality by using a
proprietary set of Artificial Intelligence libraries to perform
facial recognition, facial mapping and real-time biometric tracking
using our customer's smartphone."
When a customer tries a product using the AI technology, it is
automatically added to her shopping list with options to 'Add to
Cart,' and 'Save for Later,' allowing customers to purchase
multiple products to create a complete look.
The innovative technology aggregates product recommendations
from Sally Beauty's extensive product offerings with hair brands
such as Ion®, Arctic Fox™,
Wella® and Good Dye Young. The makeup
capabilities feature COL-LAB and Ardell®
product items for virtual try-on. Additional items for purchase are
recommended during the consultation, including gloves, brushes or
bowls, so shoppers can bring their virtual hair color and makeup
look to life at home.
The experience will be expanded to additional stores in coming
months and is already available in both the Android and Apple app
stores.
About Sally Beauty Holdings, Inc.
Sally Beauty
Holdings, Inc. (NYSE: SBH) is an international specialty retailer
and distributor of professional beauty supplies with revenues of
approximately $3.9 billion annually.
Through the Sally Beauty Supply and Beauty Systems Group
businesses, the Company sells and distributes through 5,089 stores,
including 179 franchised units, and has operations throughout
the United States, Puerto Rico, Canada, Mexico, Chile, Peru,
the United Kingdom, Ireland, Belgium, France, the
Netherlands, Spain and
Germany. Sally Beauty Supply
stores offer up to 8,000 products for hair color, hair care, skin
care, and nails through proprietary brands such as Ion®,
Generic Value Products®, Beyond the
Zone® and Silk Elements® as well as
professional lines such as Wella®, Clairol®,
OPI®, Conair® and Hot Shot
Tools®. Beauty Systems Group stores, branded as
CosmoProf or Armstrong McCall stores, along with its outside sales
consultants, sell up to 10,500 professionally branded products
including Paul Mitchell®, Wella®,
Matrix®, Schwarzkopf®, Kenra®,
Goldwell®, Joico® and CHI®,
intended for use in salons and for resale by salons to retail
consumers. For more information about Sally Beauty Holdings, Inc.,
please visit sallybeautyholdings.com.
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SOURCE Sally Beauty Holdings, Inc.