Industry veterans poised to unleash AI innovation through the PROS Platform and further define next-generation SaaS to power digital selling experiences

PROS® (NYSE: PRO), a provider of SaaS solutions optimizing shopping and selling experiences, today announced that two appointments to its executive leadership team: Ajay Damani, Executive Vice President, Software Engineering and Sunil John, Chief Product Officer. Reporting directly to PROS President and CEO Andres Reiner, these industry veterans will be collectively tasked with accelerating PROS technology development and unleashing AI innovation through the PROS Platform to capture the $30B addressable market opportunity fueling corporate growth.

“I am excited to welcome these two exceptional visionaries to our executive leadership team,” said Reiner. “I am confident their experience and track record in building high-performing, inclusive teams will further the passion PROS has for delivering the most innovative solutions to our customers and extend our leadership in our markets.”

With 20 years of experience in the PROS Engineering organization, Damani has consistently demonstrated his passion and commitment to creating next-generation technology solutions that meet the needs of PROS customers and prospects spanning a broad set of Travel and B2B use cases. With this promotion, Damani will oversee all PROS Engineering delivering the PROS Platform.

“PROS engineering excellence is defined by our AI innovation and state-of-the-art platform capabilities that are unsurpassed in our industry,” said Damani. “I am honored to lead the next chapter of technical excellence with this talented, global team to further fuel product innovation and transform SaaS solution and delivery.”

John also brings deep experience to PROS, having served in several roles spanning Product Management and Corporate Development at the company over his 16-year tenure. His extensive experience in technology and markets will provide the perspective and insight needed to further advance the PROS Platform in its core and adjacent market segments. John will oversee all Product Management, Data Science and User Experience teams for the PROS Platform.

“It is a privilege to take on this product leadership role at this exciting point in PROS growth trajectory,” said John. “Capitalizing on this market opportunity ahead of us will require focus, partnership with customers and agile execution. I look forward to continuing to raise the standard of excellence for AI, design and enterprise-grade technology that sets PROS apart in our industry.”

About PROS

PROS Holdings, Inc. (NYSE: PRO) is a leading provider of SaaS solutions that optimize shopping and selling experiences. Built on the PROS Platform, these intelligent solutions leverage business AI, intuitive user experiences and process automation to deliver frictionless, personalized purchasing experiences designed to meet the real-time demands of today’s B2B and B2C omnichannel shoppers, regardless of industry. To learn more, visit www.pros.com.

Forward-looking Statements

This press release contains forward-looking statements, including statements about the functionality and benefits of SaaS shopping and selling optimization solutions to organizations generally as well as the functionality and benefits of PROS software products. The forward-looking statements contained in this press release are based upon PROS historical experience with AI-powered solutions and its current expectations of the benefits of SaaS shopping and selling optimization solutions for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s SaaS shopping and selling optimization solution needs, the risks associated with PROS developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of SaaS shopping and selling optimization solutions such as PROS software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS filings with the Securities and Exchange Commission. These forward-looking statements represent PROS expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future whether as a result of new information, future events or otherwise.

Tricia Nugent-Dawal pros@highwirepr.com 914.774.2708

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