Paysafe Expands OLG Partnership with Income Access-Powered Affiliate Program
May 24 2022 - 4:00AM
Business Wire
Paysafe’s Income Access powers and manages first Canadian
provincial lottery and gaming affiliate program for OLG.ca online
gaming brand for Ontario
Paysafe (NYSE: PSFE), a leading specialized payments platform,
today announced its expanded partnership with the Ontario Lottery
and Gaming Corporation (OLG), the Ontario government agency that
conducts and manages gaming facilities, the sale of province-wide
lottery games, and OLG.ca internet gaming, including its digital
sports platform PROLINE+. The new OLG.ca affiliate program is
powered by the affiliate software of Income Access, Paysafe’s
marketing technology and services provider, which is also managing
the program.
The new OLG business relationship with Income Access, which was
founded in Montreal in 2002, builds on OLG’s longstanding
partnership with Paysafe. The company has processed payments for
OLG.ca since the online gaming brand’s launch in January 2015.
The Income Access-powered OLG.ca affiliate program marks a
milestone for the Canadian gaming industry, as the first affiliate
program for a provincial lottery and gaming brand. Affiliates in
Ontario, across Canada and internationally, will now be able to
promote OLG.ca for play within Ontario, with its broad product
offering, which includes iCasino and sports-betting on
PROLINE+.
Affiliates will also benefit from OLG.ca’s strong brand
recognition and brand equity in Ontario, with 100% of its profits
reinvested back into the province. The brand’s significant reach
online and in-store is strengthened by marketing campaigns spanning
digital channels, TV, OOH, print media and radio.
Affiliates joining the OLG.ca program will receive dedicated
support from Income Access’ in-house team of Canadian affiliate
managers, with a track-record growing U.S. iGaming and state
lottery affiliate channels.
The OLG.ca affiliate program’s integration with the Income
Access platform, with its robust tracking and reporting technology,
will enable affiliates to deploy data-driven affiliate campaigns
across multiple channels, including offline. The software’s
campaign management functionality will allow campaigns to be
targeted down to an Ontarian city level as well as by language (for
French-speaking communities), time of day and device.
Geoff Smorong, Vice President of Operations at Paysafe’s Income
Access, said: “The launch of the OLG.ca affiliate program marks a
fitting landmark for the 20th anniversary of Income Access’
founding in Montreal. As a company with deep Canadian roots, we’re
proud to launch the country’s first provincial lottery and gaming
affiliate program in partnership with OLG.ca, an iconic Ontarian
brand.”
Dave Pridmore, OLG’s Chief Digital and Strategy Officer,
commented: “OLG has significant recognition as a trusted gaming and
entertainment brand in Ontario. Paysafe and its Income Access
platform will help OLG continue to show Ontarians our market
leading customer experience and products that are available at
OLG.ca. We are excited to continue to grow our customer base
because 100% of OLG profits are reinvested back into the province.
So, when you play OLG.ca, you play for Ontario.”
About Paysafe Limited
Paysafe Limited (“Paysafe”) (NYSE: PSFE) (PSFE.WS) is a leading
specialized payments platform. Its core purpose is to enable
businesses and consumers to connect and transact seamlessly through
industry-leading capabilities in payment processing, digital
wallet, and online cash solutions. With over 20 years of online
payment experience, an annualized transactional volume of over U.S.
$120 billion in 2021, and approximately 3,500 employees located in
10+ countries, Paysafe connects businesses and consumers across 100
payment types in over 40 currencies around the world. Delivered
through an integrated platform, Paysafe solutions are geared toward
mobile-initiated transactions, real-time analytics and the
convergence between brick-and-mortar and online payments. Further
information is available at www.paysafe.com.
About Paysafe iGaming
Paysafe brings over two decades of specialized payments
experience supporting the global iGaming and sports-betting sectors
and provides operators with a comprehensive suite of traditional
and alternative payment methods through a single, streamlined API
integration. Paysafe is also a leader in digital and affiliate
marketing technology and services for iGaming operators through its
Income Access business unit.
Since the opening-up of the U.S. iGaming market in May 2018,
Paysafe has consistently stated its ambitions to be the payments
leader in the fast-growing sector, building on its leadership in
Canada and Europe. As of May 24th, 2022, the company now supports
75% of operators in the country with payments or marketing
solutions across 21 jurisdictions. In Canada, Paysafe also has a
leading position and partners with the majority of regulated
iLottery and gaming brands.
About Ontario Lottery and Gaming Corporation (OLG)
OLG is a crown agency that contributes to a better Ontario by
delivering great entertainment experiences for our customers.
Acting in a socially responsible way, OLG conducts and manages
land-based gaming facilities; the sale of province-wide lottery
games; Internet gaming; and the delivery of bingo and other
electronic gaming products at Charitable Gaming Centres. OLG is
also helping support the horse racing industry in Ontario. Since
1975, OLG has provided approximately $55 billion to the people and
Province of Ontario to support key government priorities like
health care; the treatment and prevention of problem gambling; and
support for amateur athletes. Each year proceeds from OLG's
operations also support host communities, Ontario First Nations,
lottery retailers and local charities across the province.
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version on businesswire.com: https://www.businesswire.com/news/home/20220524005384/en/
For media inquiries, please contact: Nick Say, Senior
Manager, Corporate Communications, North America, Paysafe E:
Nick.Say@Paysafe.com
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