Digital Remedy’s Collaboration with Oracle Moat Sees Continued Success
July 11 2022 - 9:15AM
Digital Remedy, a leading advertising and marketing technology
platform offering programmatic media solutions, including
performance CTV, today announced continued success for its
collaboration with Oracle Moat to combat invalid traffic and
help ensure campaign viewability in CTV and over-the-top (OTT)
environments.
In 2020, Digital Remedy expanded its work with Oracle Moat to
include CTV/OTT environments. By integrating Oracle Moat’s
technology, Digital Remedy accesses real-time data to proactively
identify invalid traffic (IVT) in CTV/OTT environments, mitigate
the risk of fraudulent activity, and stop ad fraud at the
source.
According to recent studies, about $42B in revenue
opportunities is lost each year due to bots and fake users. In
today’s increasingly complex and fragmented ad space, it’s critical
for marketers to work with a trusted partner that has the
experience, knowledge, scale, and ability to identify and block new
threats as they emerge while providing the tools with which to
execute successful campaigns.
Today, Digital Remedy has announced that it has successfully
driven down IVT rates and increased viewability rates, consistently
outperforming industry benchmarks quarter-over-quarter. Compared to
benchmarks, Digital Remedy delivered lower IVT rates for all media
types and for CTV during Q1 2022.
“Our work with Oracle Moat allows us to remain a leading media
partner in the ad tech space,” said Kevin Jones, VP of Media Buying
at Digital Remedy. “Our collaboration provides clients with an
unmatched level of trust and confidence by helping ensure their ads
are served by real publishers, shown to real audiences, and are
effectively driving desired results among target consumers –
whether it be an increase in site traffic or sales.”
The shift towards OTT/CTV has resulted in an increased demand
for, and investment in, these media channels. As IVT and ad fraud
continue to develop – both in scope and sophistication – it has
become increasingly difficult for advertisers and agencies to make
sure that their ad dollars are being spent on their desired
audiences – i.e. real people in search of products or services.
“With Oracle Moat, Digital Remedy has the data and tools it
needs to help ensure clients’ ads are being served on high-quality,
fraud-free inventory that reaches actual humans” said Irina
Dzyubinsky, head of product, Oracle Moat. “We look forward to our
lasting relationship with Digital Remedy as it continues to broaden
its scope and evolve its offerings.”
To learn more about the collaboration, reach out to the Digital
Remedy team here.
About Digital
RemedyDigital Remedy is a leader in providing data-driven
technology and services that drive measurable outcomes for
marketers. Digital Remedy delivers advertisers, agencies, and
brands the innovation, technology, and customer service they need
to make the most of their online advertising endeavors. From media
planning and execution, to campaign management and full-funnel
attribution, Digital Remedy provides customizable cross-channel
efficiencies to solve any digital marketing challenge. Learn more
at www.digitalremedy.com.
About OracleOracle
offers suites of integrated applications plus secure, autonomous
infrastructure in the Oracle Cloud. For more information about
Oracle (NYSE: ORCL), please visit us at oracle.com.
TrademarksOracle,
Java, and MySQL are registered trademarks of Oracle
Corporation.
Media:Chris HariharChris@crenshawcomm.com
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