The Power of Oppenheimer Thinking is rooted
in the company's over 140-year history of navigating ever-shifting
markets and delivering positive outcomes for
clients
NEW
YORK, Sept. 13, 2023 /PRNewswire/ -- Oppenheimer
& Co. Inc. ("Oppenheimer")—a leading wealth manager,
investment bank, and a subsidiary of Oppenheimer Holdings (NYSE:
OPY) — today announced the launch of a strategic brand initiative.
The relaunch is accompanied by a multi-channel advertising campaign
that demonstrates "The Power of Oppenheimer Thinking," a new
tagline which underscores the firm's mission: to apply original
thinking that anticipates and captures innovative investment
opportunities that improve clients' outcomes.
"Brand awareness holds immense significance for Oppenheimer,
serving as a beacon for our clients. This initiative represents a
contemporary brand evolution, harmonizing our history with the
dynamic outlook that propels us forward," said Robert Lowenthal, President of Oppenheimer. "As
a heritage brand with a storied legacy, we set out on a journey of
engagement, gathering insights from our valued employees, advisors,
and a diverse spectrum of institutional and wealth management
clients."
Lowenthal continued, "As we unveil our revitalized brand, we are
excited for the opportunity to reintroduce ourselves to the world,
symbolizing our enduring legacy and visionary aspirations. It is
important to emphasize that our ongoing pursuit of sustained brand
recognition is deeply rooted in a profound understanding of our
stakeholders' needs. Today, we are committed to making our second
century even stronger than our first by using The Power of
Oppenheimer Thinking in our three core businesses (Wealth
Management, Capital Markets, and Investment Banking) to help
improve client outcomes and leave the world a better place."
The relaunch includes:
- A national ad campaign that uses the "O" of the Oppenheimer
logo to replace the "o" within featured words that highlight
Oppenheimer's effective approach to wealth management and
investing. Words like "proven" and "resourceful" use the logo to
show the firm's commitment at the heart of each statement. This
campaign will feature digitally in publications such as The Wall
Street Journal, Barron's, and the airwaves of
Bloomberg radio.
- A revamped website, Oppenheimer.com, which will serve as a
valuable resource hub, offering in-depth insights and thought
leadership pieces reflecting the core themes of the campaign.
- Significant enhancements which have been made to the firm's
Client Access platform, providing users with a seamless and optimal
experience.
"I am thrilled to be part of this important brand effort," said
Joan Khoury, Managing Director and
Chief Marketing Officer with Oppenheimer. "It's a new day at
Oppenheimer, one in which everyone is firmly united in harnessing
our history, intellectual capital, and our way forward. We are
better positioned than ever to pursue a future where we continually
seek to uncover new, unexplored opportunities and take on
challenges to achieve positive outcomes for clients."
Oppenheimer & Co. Inc.
Oppenheimer & Co. Inc.
(Oppenheimer), a principal subsidiary of Oppenheimer Holdings Inc.
(OPY on the New York Stock Exchange), and its affiliates provide a
full range of wealth management, securities brokerage and
investment banking services to high net-worth individuals,
families, corporate executives, local governments, businesses and
institutions.
Media Contact:
Joseph Kuo / Michael Dugan
Haven Tower Group LLC
424 317 4851 or 424 317 4852
jkuo@haventower.com or mdugan@haventower.com
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SOURCE Oppenheimer & Co. Inc.