GUANGZHOU, China, Jan. 18, 2022 /PRNewswire/ -- Onion Global
Limited ("Onion Global", the "Group" or the "Company") (NYSE: OG),
a next-generation lifestyle brand platform that incubates, markets,
and distributes the world's fresh, fashionable, and future brands
to young people in China and
across Asia, today announced that
it reached RMB100 million in GMV
during its 2022 New Year's Shopping Festival. The New Year
promotion ran under the theme of "New
Year, New Shopping" and was designed to specifically cater
to the consumption needs for the upcoming Spring Festival. The
thirteen-day, one-stop, online promotion started its pre-sale on
December 24, 2021, and officially ran
between December 29, 2021, and
January 6, 2022. During the period,
the Company offered consumers a wide range of fun and seasonal
products in a centralized and straightforward manner, making the
shopping experience highly enjoyable. As one of the most important
traditions in China, shopping for
the Spring Festival not only presents a golden opportunity to
attract more consumers online but also helps create a festive and
warm ambiance for users through online shopping as the Spring
Festival approaches.
Highlights from the 2022 New Year's shopping festival
- The total GMV generated during the festival reached
RMB100 million;
- The total number of orders exceeded 300,000;
- More than 7 million views on O'Mall within the first 24 hours
after the festival officially started on December 29, 2021.
Mr. Cong (Kenny) Li, Founder, and
CEO of Onion Global commented, "We are pleased with the operating
results during our 2022 New Year's Shopping Festival. Chinese New
Year is an important festival for Chinese people. Based on the
traditional festivities of Chinese New Year, we offered a one-stop,
centralized shopping experience for consumers. We continue to
distinguish ourselves by offering a superior portfolio of leading
global brands to meet the dynamic needs of our consumers, through
our innovative business model that integrates 'consumers, products,
and channels'. As we grow, we will continue to enhance our
precision marketing technologies and strategies to build stronger
awareness for our brands, improve users' shopping experience, and
attract more consumers to our fast-growing international brand
platform."
Safe Harbor Statement
This press release contains forward-looking statements. These
statements are made under the "safe harbor" provisions of the U.S.
Private Securities Litigation Reform Act of 1995. Statements that
are not historical facts, including statements about the Company's
beliefs and expectations, the Company's forecasts, general
observation of the industry, and business outlook, are
forward-looking statements. Forward-looking statements involve
inherent risks and uncertainties and a number of factors could
cause actual results to differ materially from those contained in
any forward-looking statement. In some cases, forward-looking
statements can be identified by terminology such as "may," "will,"
"expects," "anticipates," "target," "aim," "future," "intends,"
"plans," "believes," "potential," "estimates" "continue," "is/are
likely to," or other similar statements. Further information
regarding these and other risks is included in Onion Global's
filings with the SEC. All information provided in this press
release and in the attachments is as of the date of this press
release, and Onion Global does not undertake any obligation to
update any forward-looking statement, except as required under
applicable law.
About Onion Global Limited
Onion Global Limited (NYSE: OG) is a next-generation lifestyle
brand platform that incubates, markets, and distributes the world's
fresh, fashionable, and future brands, which we refer to as "3F
brands," to young people in China and across Asia.
The Company's mission is to be the dream factory of lifestyle
brands for young people. The Company's platform offers an
integrated solution to develop, market, and distribute new and
inspiring branded products, thereby reshaping the lifestyle
shopping and consumer culture in China. Onion Global Limited
has been listed on New York Stock Exchange since May 2021.
For more information, please
visit: http://ir.msyc.com/.
Investor Relations Contact
In China:
Onion Global Ltd.
Investor Relations
E-mail: ir@msyc.cc
Christensen
Mr. Eric Yuan
E-mail: eyuan@christensenir.com
Tel: +86-10-5900-1548
In the United States:
Christensen
Ms. Linda Bergkamp
E-mail: lbergkamp@christensenir.com
Tel: +1-480-614-3004
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SOURCE Onion Global Limited