ON24 Joins Veeva’s Technology Partner Program to Advance Digital Event Experiences in Life Sciences
April 26 2021 - 8:05AM
Business Wire
Integration of leading digital event solutions
provides full visibility into healthcare professional engagement to
drive deeper, personalized interactions
ON24 (NYSE: ONTF) today announced the company will integrate
ON24 Webcast Elite with Veeva CRM Events Management from Veeva
Systems (NYSE: VEEV). When integrated with Veeva CRM Events
Management, ON24’s platform will provide marketing and sales teams
with an end-to-end solution for planning, executing, and measuring
the impact of digital events and engagement activities with
healthcare professionals (HCPs).
More life sciences companies, including pharmaceutical, biotech,
and medical device companies, are accelerating their digital
transformation initiatives with ON24 and leveraging digital events
to reach and connect with HCPs on a much larger scale. With ON24
Webcast Elite, organizations are creating immersive live, simulive,
and on-demand digital experiences that drive HCP engagement and
provide actionable insights for personalized content and sales
follow-up.
Veeva CRM Events Management powers digital events with greater
compliance needs and supports multichannel marketing strategies
with a full view of all customer interactions in Veeva CRM. Through
the Veeva Technology Partner Program, ON24’s integration with Veeva
will help customers to create and execute compliant, compelling
digital experiences that strengthen HCP engagement.
ON24 will integrate event registration and attendance data from
ON24 Webcast Elite, as well as engagement activities such as demo
requests, meetings booked, poll responses, and questions asked,
into Veeva CRM Events Management. With key event and HCP engagement
data flowing from ON24 to Veeva CRM, marketing and sales teams will
gain a complete view to ensure compliance, from planning and
execution to post-event interactions.
“Veeva is the industry leader in helping life sciences manage
and run compliant global events,” said Byron Bardy, vice president
of corporate development and strategic alliances at ON24. “Together
with Veeva we will give customers a single view into audience and
engagement information to better inform and trigger actions across
marketing and sales.”
Integration of ON24 Webcast Elite with Veeva CRM Events
Management is planned for early adopter availability in May 2021
through ON24 Connect, a portfolio of flexible APIs and third-party
integrations with leading marketing and sales applications.
For more information, join us at the upcoming The ON24
Experience virtual event on April 28, 2021. You’ll learn about the
digital experiences marketing leaders are creating to engage
audiences, as well as the latest technology integrations with the
ON24 Digital Experience Platform. Register at
ON24.com/Experience.
About ON24
ON24 provides a leading cloud-based digital experience platform
that makes it easy to create, scale, and personalize engaging
experiences to drive measurable business growth. Today, we are
helping over 2,000 companies worldwide, including 3 of the 5
largest global technology companies, 4 of the 5 largest US banks, 3
of the 5 largest global healthcare companies, and 3 of the 5
largest global industrial manufacturing companies, convert millions
of prospects to buyers. Through interactive webinars, virtual
events, and always-on multimedia experiences, ON24 provides a
system of engagement, powered by AI, which enables businesses to
scale engagement, conversions, and pipeline to drive revenue
growth. The ON24 platform supports an average of 4 million
professionals a month totaling over 2.5 billion engagement minutes
per year. ON24 is headquartered in San Francisco with global
offices in North America, EMEA, and APAC. For more information,
visit www.ON24.com.
Forward-Looking Statements
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identified by words such as: “expect,” “convert,” “believe,”
“plan,” “future,” “may,” “should,” “will,” and similar references
to future periods. Forward-looking statements include express or
implied statements regarding our ability to achieve our business
strategies, growth, or other future events or conditions. Such
statements are based on our current beliefs, expectations, and
assumptions about future events or conditions, which are subject to
inherent risks and uncertainties, including compliance with data
privacy and other laws and regulations, along with the other risks
and uncertainties discussed in the filings we make from time to
time with the Securities and Exchange Commission. Actual results
may differ materially from those indicated in forward-looking
statements, and you should not place undue reliance on them. All
statements herein are based only on information currently available
to us and speak only as of the date hereof. Except as required by
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version on businesswire.com: https://www.businesswire.com/news/home/20210426005165/en/
Media Contact: Roger Villareal press@on24.com
Investor Contact: Maili Bergman
investorrelations@on24.com
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