Distribution Dynamics and Program Availability
Archive illuminate characteristics of content to enable data-driven
decisions
EMERYVILLE, Calif., June 1, 2022
/PRNewswire/ -- Gracenote, the content solutions pillar of Nielsen
(NYSE: NLSN), introduced Distribution Dynamics and Program
Availability Archive, new datasets which help content owners and
buyers optimize program licensing and acquisition strategies as TV
viewership booms. Complementing Gracenote's existing Content
Analytics offerings, these syndicated datasets provide the content
marketplace insights into characteristics of programming that
drives consumption and historical availability enabling
data-driven decision-making.
A paradigm shift is underway in terms of how content owners and
buyers approach program development, licensing, acquisition and
distribution decisions. The new thinking prioritizes understanding
of why certain content resonates with viewers and what drives
engagement. Clarity on the characteristics of content that drive
viewership and understanding the historical placement of content
are key to generating the maximum value out of programming in the
future.
Gracenote Distribution Dynamics sheds light on how individual
streaming and broadcast programs are consumed by evaluating the
following characteristics:
- Bingeability - Measures the average number of TV show episodes
watched per day to quantify viewer propensity to consume multiple
episodes in a row
- Loyalty - Captures the number of minutes and percentage of
available content viewed per month to highlight viewer likeliness
to stick with a program
- Program Similarity - Identifies programs that resemble other
programs based on lookalike thematic characteristics, viewing
audiences and historical performance
Leveraging this intelligence, streaming services and networks
can optimize slate management through visibility into what content
is better suited for viewer acquisition versus viewer retention, or
what types of programming better resonate with certain audiences.
Media companies and studios can solve content distribution
challenges by understanding what programming to create or license
to maximize viewership. Studios, streaming services and networks
can answer content development questions by identifying underserved
viewership segments.
Gracenote Program Availability Archive provides clear visibility
into the past placement of content across various streaming
services to help inform future distribution decisions. Historical
information, available for the past five years includes:
- Program and episode titles
- Unique Gracenote content identifiers (IDs)
- Original air dates
- Availability start and end dates
- Season and episode numbers
Using the Gracenote Program Availability Archive, content
creators, licensors and buyers can see program release scheduling,
stacking, windowing and removal information and develop go-forward
content strategies. Additionally, this information enables
whitespace analysis capabilities and comparisons between owned
content catalogs and those of competitors.
"As the streaming business continues to put huge investment into
creating content, we are seeing the need for new metrics and
insights to help guide monetization efforts," said Simon Adams, Chief Product Officer at Gracenote.
"Gracenote's Content Analytics solutions, including our new
Distribution Dynamics and Program Availability Archive datasets,
meet these needs by providing owners and buyers trusted data and
intelligence to inform decision-making around their content
strategies."
The Gracenote Content Analytics suite of offerings provide a
holistic platform for analytics across content catalogs. Anchored
by Inclusion Analytics and Audience Predict, the portfolio helps
creators, buyers and distributors develop, release and promote
content for their target audiences in the smartest possible ways.
All products and datasets leverage Gracenote's industry-leading
program metadata and content IDs linked to Nielsen's currency-grade
audience measurement, offerings that are widely used and trusted by
the media marketplace.
Gracenote is the content solutions pillar of Nielsen providing
entertainment metadata, content IDs and related offerings to the
world's leading creators, distributors and platforms. Gracenote
technology enables advanced content navigation and discovery
capabilities helping individuals to easily connect to the TV shows,
movies, music and sports they love while delivering powerful
content analytics making complex business decisions simpler.
Gracenote will showcase its Content Analytics solutions and
datasets to video content production and distribution executives at
NATPE Hollywood in Los Angeles on
June 1, 2022. Learn more at
https://www.natpe.com/hollywood/.
About Nielsen
Nielsen shapes the world's media and content as a global leader
in audience measurement, data and analytics. Through our
understanding of people and their behaviors across all channels and
platforms, we empower our clients with independent and actionable
intelligence so they can connect and engage with their
audiences—now and into the future.
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the
world in more than 55 countries. Learn more at www.nielsen.com or
www.nielsen.com/investors and connect with us on social media.
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SOURCE Gracenote