Nautilus, Inc. Pumps Up Bowflex SelectTech Line with Adjustable 2080 Barbell and Curl Bar
June 17 2020 - 9:30AM
Business Wire
- New Bowflex SelectTech® 2080 barbell and curl bar powers home
gyms with 7 adjustable weights in compact, dual-bar system
- Selector dial provides rapid and seamless weight changes from
20 to 80 pounds; bars are upgradeable to a total of 120 pounds
- Designed for quick, dynamic movements, the versatile 2080
allows users to perform a wide variety of full body strength
exercises
Nautilus, Inc. (NYSE:NLS), the innovation leader in home fitness
for over 30 years, announced the new Bowflex SelectTech® adjustable
2080 barbell and curl bar system to meet the continued demand for
versatile, compact fitness products that provide a total body
workout.
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the full release here:
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“We continue our steadfast mission to bring high quality,
affordable new fitness options to help our customers achieve
success at home,” said Jim Barr CEO of Nautilus, Inc. “Our new
barbell and curl bar system takes a popular and effective strength
training product, and makes it even better with adjustable weight
settings and an innovative, compact and beautiful design.”
The Bowflex SelectTech 2080 barbell and curl bar is priced at
$549, and offers 7 incremental weights – ranging from 20 to 80
pounds – in a space-efficient design. In addition, both bars are
upgradeable to a total of 120 pounds. A selector dial allows users
to rapidly change weights and easily switch from one exercise to
the next.
Engineered for quick, dynamic movements, 2080 users can perform
a wide variety of full body strength exercises including curls,
triceps extensions, dead lifts, clean and press, glute bridges, and
squats lunges. It’s ideal for consumers who want to expand their
strength training options at home and are looking for a back up to
the gym.
“We are delighted to launch this product at a time when it can
be of most help to consumers who are continuing to adjust to their
new normal in fitness routines and developing new at-home workout
habits,” Barr added.
In fact, during an April 2020 survey in the U.S. from Statista,
21% of respondents stated that they would not feel comfortable
going back to the gym or exercise classes for the next six months
at least; 41% said they don’t know when they would.
The versatility of workouts and focused strength training
afforded by a barbell and curl bar system are also contributing to
weight lifting’s gain in popularity. For example, “Training with
Free Weights” – including barbells – debuted at No. 4 on the ACSM’s
Top 10 Fitness trends for 2020.
Bowflex SelectTech 2080 Barbell with Curl Bar
The Bowflex 2080 includes the following features:
- The space-efficient design eliminates multiple weights and
provides users with two bars in one system.
- Users can choose from the following weight options: 20, 30, 40,
50, 60, 70, or 80 pounds to gradually increase strength at their
own pace, or to accommodate multiple in-home users.
- A rotating dial that allows users to quickly and easily select
their desired weight.
- A library of 14 trainer-led videos with follow along
instruction, techniques and workouts for both advanced and entry
level are available on the Bowflex YouTube channel.
The Bowflex SelectTech 2080 dual-bar system is priced at $549. A
40-pound add-on weight set, and a weight stand are priced at $149
and $199, respectively. All SelectTech 2080 system products are
available for purchase on Bowflex.com.
About Nautilus, Inc.
Headquartered in Vancouver, Washington, Nautilus, Inc. (NYSE:
NLS) is a global technology-driven fitness solutions company that
believes everyone deserves a fit and healthy life. With a brand
portfolio including Bowflex®, Nautilus®, Octane Fitness® and
Schwinn®, Nautilus, Inc. develops innovative products to support
healthy living through direct and retail channels as well as in
commercial channels. Nautilus, Inc. uses the investor relations
page of its website (www.nautilusinc.com/investors) to make
information available to its investors and the market.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200617005040/en/
Media Contacts: Erin Beck Nautilus, Inc. 360-859-5863
ebeck@nautilus.com
Carey Kerns The Hoffman Agency 503-754-7975
ckerns@hoffman.com
Investor Relations: John Mills ICR, LLC 646-277-1254
john.mills@ICRinc.com
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