NEW
YORK, Nov. 8, 2022 /PRNewswire/ -- MINISO (NYSE:
MNSO; HKEX: 9896) has launched an exclusive collection of blind box
offerings of Sanrio characters at its US stores. The lifestyle
retailer, which now has over stores in over 60 locations in the US
including in New York City,
Los Angeles and Chicago, launched the collection in October,
and it has already created a buzz amongst customers.
Footfall at MINISO's store at the Irvine Spectrum Center in the
Los Angeles metropolitan area has
surged since the launch of new exclusive blind box offerings and
exciting in-store appearances from Sanrio characters.
The Sanrio Collection series is currently the most
popular product in MINISO USA's
blind box category. Other highly coveted products include the
Disney Villains Collection, which sold out quickly since
they first went on sale at MINISO USA stores. The Winnie-the-Pooh
collections have become instant market hits since they were
launched, leading to massive online exposure on social media.
The charm of blind boxes goes beyond their collectability.
What's inside remains a mystery until the box is opened. The
surprise and enjoyment of the unboxing experience are what makes
them so unique. Blind boxes typically contain figures of anime
cartoons or dolls created by individual designers. Some series with
characteristics of specific themes will increase people's interest
in collecting the entire set of the series.
With the blind boxes having taken the global toy scene by storm
for their unique designs, MINISO is riding on the momentum of the
emerging market with a focus on building its business around its
own exclusive blind box offerings, whose sales in the US have
skyrocketed by 15-fold in 2022.
"We are overjoyed to see the success of our new blind box
offerings in the US. As more American Millennials and Gen Zers are
finding their passion for designer toys, we have also witnessed an
increased interest in blind boxes," said Bella Tu, General Manager of MINISO Overseas
Operations. "We are excited about the opportunity brought by this
global blind box craze and looking forward to partnering with
creators and artists worldwide to deliver more exclusive products
to our global customers."
In response to customers' enthusiasm, in addition to the
products, MINISO has also stepped further to create a refreshing,
fun-filled, and immersive shopping environment for all customers in
the stores. The new Mini Family-themed décor upgrade at MINISO's
Irvine Spectrum Center store, which will be implemented soon in
other American outlets, is intended to attract more Gen Zers and
add more fun to their shopping experiences.
Committed to creating a more engaging in-store experience,
MINISO is set to bring festive joy for customers across the nation
ahead of the upcoming Christmas holiday, with new stores expected
to open in Florida, and
Texas in November.
For more information, please visit:
Instagram https://www.instagram.com/minisounitedstates/
Facebook https://www.facebook.com/minisounitedstates
About MINISO
MINISO Group is a global value retailer offering a variety of
design-led lifestyle products. The Company serves consumers
primarily through its large network of MINISO stores, and promotes
a relaxing, treasure-hunting and engaging shopping experience full
of delightful surprises that appeals to all demographics.
Aesthetically pleasing design, quality and affordability are at the
core of every product in MINISO's wide product portfolio, and the
Company continually and frequently rolls out products with these
qualities. Since the opening of its first store
in China in 2013, the Company has built its flagship
brand "MINISO" as a globally recognized retail brand and
established a massive store network worldwide.
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SOURCE MINISO