The Belle Block™ industry group to focus on
education, conversation and building for the future
Mastercard, alongside leading industry influencers, today
announces the launch of The Belle Block™, a new community
focused on educating and empowering women and non-binary
individuals to benefit from Web3 technology and crypto. Mastercard
believes in the power of technology and its ability to build a
better future that includes everyone. The technology company is
creating a platform that prioritizes education, listening and
learning from a diverse community - bringing more people into the
digital ecosystem safely and securely.
“We are energized to collaborate, listen and co-innovate in
support of business and consumer needs,” said Jorn Lambert, Chief
Digital Officer, Mastercard. “Today marks the start of an exciting
and forward-thinking journey to together bring more women and
underserved communities to the table in the Web3 and crypto
world.”
Today’s crypto climate allows for a joint opportunity to look
ahead, inform, and give more people the choice to explore and
engage in the crypto ecosystem and better understand the power of
blockchain as an underlying technology to build a better future.
Today women and men are using crypto for similar reasons -
investing, buying, trading and opening wallets. In fact, 75% of
women who are familiar with crypto agree they would use it more if
they understood it better.*
Powered by Mastercard’s Global Crypto and Blockchain team, this
new group focuses on partnering with the Web3 community and those
interested in joining to educate more women and focus on delivering
on the key building blocks of The Belle Block’s mission:
Business Growth, Education, Leadership,
Legal & Regulatory Advocacy and
Entrepreneurship.
Mastercard recently launched its 2022 New Payments Index, a
global survey among 35,000+ consumers in 40 countries, which found
those already familiar with the crypto space, women especially,
have a heightened interest in expanding their knowledge. Nine out
of 10 women have heard of cryptocurrency, but their current
understanding of crypto and digital asset terminology is less
robust than men, including non-fungible tokens (NFTs) – 58% of
women are aware vs. 75% of men, blockchain – 51% of women are aware
vs. 71% of men, central bank digital currencies (CBDC) – 59% of
women are aware vs. 69% of men, and stablecoins – 51% of women are
aware vs. 65% of men.* There is a clear opportunity to engage women
by initiating a platform to inform, exchange and educate to help
bridge this gender gap.
As part of NFT.NYC Week, Mastercard is excited to bring together
four Web3 industry leaders to help kickoff the launch of The Belle
Block. Maggie Love of SheFi, Candace Stewart of
HerHouse, Cynthia Huang of Blu3 DAO, and
Deana Burke of Boys Club will candidly share their
stories, industry expertise and insights.
Hear from these leaders and
advocates:
Deana Burke, co-Founder of Boys Club said, “Web3
represents a tremendous opportunity to create new avenues for value
creation and ownership, especially for women and other historically
underserved communities, who have been excluded from the
opportunity to do so in past innovation cycles. We have the chance
to change that now if we are intentional about bringing new people
to the table while Web3 is still in its design phase.”
Cynthia Huang, founder of Blu3DAO said, “It's the perfect
moment for DAOs to make their mark. Culturally, people are looking
for new models of work and community because of COVID, when people
really rethought their ways of living and their priorities. That's
why it's been so powerful to launch Blu3 DAO and see our community
respond so passionately because they resonate with our vision and
mission. It's wonderful to see all these female focused DAOs
working together to bring in more diversity to the Web3 space and
the launch of The Belle Block is a huge validation of all the work
we're doing in this space. I'm really looking forward to what we
all accomplish together in the future.”
Maggie Love, founder of SheFi said, “SheFi empowers women
to unlock financial freedom through crypto education,
experimentation and a global community. We know that financial
empowerment is critical in a world where women face systemic
inequalities when it comes to rights, economics, access and
opportunities. While money is not a silver bullet for solving all
problems, we believe that women can start to unlock opportunities
across all areas of their lives, including overall health and
wellbeing, when they are financially empowered.”
Candace Stewart, co-Founder of HerHouse said, “HerHouse
was founded with the intention of breaking down the barriers that
prevent women from pursuing meaningful Web3 skill sets. We are
entrepreneurs, innovators, and creatives from all over the world
who have joined forces in the HerHouse community to create
together, leveraging shared tools and resources that promote
collaboration and cross-pollination. We are excited to share our
vision and be a part of the launch of The Belle Block.”
Mastercard’s Commitment to Diversity,
Equity & Inclusion (DEI):
Mastercard’s ongoing commitment to financial and social
inclusion is at the intersection of innovation and technology.
Recent work includes its LGBTQIA+ Pride Month Your True Self is
Priceless campaign, new non-binary community research in 16 markets
across Europe and North America, and the release of its refreshed
Gender Balance initiative on the 50th anniversary of Title IX.
Source: *Research conducted by The Harris Poll and
Mastercard Global Foresights, Insights and Analytics from March 21
to April 21, 2022. Online interviews were conducted among 35,040
global adults (17,071 women, 17,969 men) and includes nationally
representative samples from markets across 5 regions.
About Mastercard (NYSE:MA): Mastercard is a global
technology company in the payments industry. Our mission is to
connect and power an inclusive, digital economy that benefits
everyone, everywhere by making transactions safe, simple, smart and
accessible. Using secure data and networks, partnerships and
passion, our innovations and solutions help individuals, financial
institutions, governments and businesses realize their greatest
potential. Our decency quotient, or DQ, drives our culture and
everything we do inside and outside of our company. With
connections across more than 210 countries and territories, we are
building a sustainable world that unlocks priceless possibilities
for all.
www.mastercard.com Mastercard Crypto and Blockchain
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version on businesswire.com: https://www.businesswire.com/news/home/20220623005555/en/
Media Katie Priebe, Global Communications, Mastercard +1
(914) 707-9822 | Katie.Priebe@mastercard.com
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