Mastercard Helps Small Businesses Digitally Enhance Their Operations with New Microsoft, QuickBooks and Zoho Benefits
April 01 2021 - 8:00AM
Business Wire
As small businesses accelerate digital
transformation, new offerings improve small business productivity
and digital enablement
Small businesses continue to move their operations online and
look to access digital tools to future-proof their business in
response to the pandemic. According to a Mastercard survey, 76% of
small businesses in North America suggest the pandemic prompted
them to make their business more digital, yet 64% say they are
challenged to transform digitally1. To help small businesses
maximize their digital presence, Mastercard is announcing the
addition of new offerings with Microsoft, QuickBooks and Zoho to
its suite of U.S. small business benefits. Now available across
Mastercard BusinessCard® and World Elite Mastercard for Business®
in the U.S., small businesses can drive awareness of their business
online with Microsoft Advertising, digitally manage payroll and
access HR support through QuickBooks Online Payroll, as well as
engage with their customers through Zoho’s marketing
capabilities.
“Now more than ever, having a digitally-led approach is critical
for small business owners. Mastercard remains committed to helping
provide small businesses the solutions required to meet the needs
of the evolving consumer and operate in our digital world,” said
Chiro Aikat, EVP of Products & Innovation in North America for
Mastercard. “Together with our partners, we are delivering a solid
foundation of digital offerings and tools for our small business
cardholders that help them sustain their business today and
accelerate their growth tomorrow.”
Beginning April 1st Mastercard small business cardholders will
begin to automatically enjoy new benefits and access to the tools
and solutions to help grow their business and digitally transform.
This includes:
- Microsoft Advertising: Drive more leads, phone calls,
appointments, visits or purchases by using paid search to reach
customers interested in your business. Receive $125 in advertising
credit after spending only $10 with Microsoft Advertising.2
- Intuit QuickBooks® Online Payroll: Manage payroll and
access health benefits and HR support for your clients. Cardholders
will save 40% off QuickBooks Online Payroll for 6 months.3
- Zoho Social and Marketing Plus Discounts: Mastercard
BusinessCard cardholders receive 50% off one year of Zoho Social, a
social media management tool that helps small businesses grow their
social media presence. World Elite Mastercard for Business
cardholders receive 50% off one year of Zoho Marketing Plus, Zoho’s
new bundle which provides small business owners with a unified
marketing platform to help them manage their social media, run
email campaigns, survey their customers and more.4
"Many businesses have experienced an accelerated digital
transition this past year, and they are now exposed to an array of
tools that can help them grow and promote their businesses across
digital marketing channels—web, social, email, events and more,"
said Raju Vegesna, Chief Evangelist at Zoho. "We are thrilled to
partner with Mastercard to offer our social media management tool
and end-to-end digital marketing platform—Zoho Social and Zoho
Marketing Plus—so that small businesses can fast-track their
growth."
In addition to these new offerings, Mastercard’s small business
value proposition continues to provide seamless digital resources
and partner discounts including: Salesforce’s customer relationship
management solution Salesforce Essentials, an all-in-one app that
includes sales and customer support tools built specifically for
companies of their size, as well as Intuit’s QuickBooks® and
TurboTax® discounts, access to a 24/7 Business Assistant,
Mastercard ID Theft Protection™, Mastercard Easy Savings®, and
Mastercard Receipt Management powered by Itemize, which is
officially available to download and activate for free using a
valid Mastercard Small Business card in the Apple and Android app
stores.
For additional information and the full terms and conditions
associated with these offerings, cardholders can visit
mastercard.us/businessoffers or call 1-800-Mastercard.
As small businesses continue to accelerate digital
transformation efforts in response to the pandemic, Mastercard’s
Digital Diagnostic can help them assess their digital footprint and
identify efficiencies. Through the Mastercard Digital Doors
program, small business owners have access to an always-on resource
that provides the insights, tools, solutions and guidance to help
small businesses set up shop online, grow and manage their
business, accept payments and keep their business protected.
12020 North America SBO Communications Survey, Mastercard 2New
customers only. 3Discounts are applicable for new QuickBooks Online
customers only. 4The Zoho offers apply to new Zoho users only and
is valid for a customer’s first annual subscription (billed monthly
or annually). The discount cannot be applied to subsequent
renewals.
About Mastercard
Mastercard is a global technology company in the payments
industry. Our mission is to connect and power an inclusive, digital
economy that benefits everyone, everywhere by making transactions
safe, simple, smart and accessible. Using secure data and networks,
partnerships and passion, our innovations and solutions help
individuals, financial institutions, governments and businesses
realize their greatest potential. Our decency quotient, or DQ,
drives our culture and everything we do inside and outside of our
company. With connections across more than 210 countries and
territories, we are building a sustainable world that unlocks
priceless possibilities for all.
www.mastercard.com
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Sarah Ely sarah.ely@mastercard.com | (914) 249-6714 Margaret
Williams Margaret.williams@mastercard.com | (914) 249-2926
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