LAS VEGAS, Nov. 19, 2018 /PRNewswire/ -- MGM Resorts
International, in collaboration with R&R Partners and
Resources+, received the "Organic Promotion, Corporate-Community"
award for the "Spotlight on Hunger" video campaign during the
3rd Annual Shorty Social Good Awards. The Shorty
Social Good Awards is an awards program created to raise global
awareness around the positive impact brands, agencies and
nonprofits can have on society.
"Spotlight on Hunger" focused on building awareness around the
company's support of Three Square food bank, by demonstrating how
MGM Resorts is an integral part of the fabric of the community it
serves. In addition, MGM Resorts also earned a Silver Distinction
in Twitter and was noted as a finalist in the Hospitality &
Travel, Mobile Campaign category.
This corporate initiative uncovered real human stories and
shared them with social media and website audiences alike. Stories
of the individuals impacted by MGM Resorts' community outreach and
the behind-the-scenes individuals who act selflessly and without a
need for recognition, to serve for the greater good of our
communities were all highlighted in the videos. These stories were
designed to energize and influence the community alongside MGM
Resorts to help and ask others to join in the fight against
hunger.
"We are proud of the hard work and collaboration it took to
create something as meaningful as 'Spotlight on Hunger,'" said
Lilian Tomovich, Chief Experience
& Marketing Officer for MGM Resorts. "Winning a Shorty Social
Good award is an honor for our creative teams and community
partners."
Additionally, the campaign was also activated on social media
with 1.1 million video views on Facebook, 981,985 video views on
Twitter and 95,581 views on Snapchat.
ABOUT MGM RESORTS INTERNATIONAL
MGM Resorts International (NYSE: MGM) is an S&P 500® global
entertainment company with national and international locations
featuring best-in-class hotels and casinos, state-of-the-art
meetings and conference spaces, incredible live and theatrical
entertainment experiences, and an extensive array of restaurant,
nightlife and retail offerings. MGM Resorts creates immersive,
iconic experiences through its suite of Las Vegas-inspired brands. The MGM Resorts
portfolio encompasses 28 unique hotel offerings including some of
the most recognizable resort brands in the industry. Expanding
throughout the U.S. and around the world, the company in 2018
opened MGM Springfield in Massachusetts, MGM COTAI in Macau, and the first Bellagio-branded hotel in
Shanghai. The 81,000 global
employees of MGM Resorts are proud of their company for being
recognized as one of FORTUNE® Magazine's World's Most Admired
Companies®. For more information visit us at
www.mgmresorts.com.
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SOURCE MGM Resorts International