The diaper brand is partnering with designer
Kristen Noel Crawley to drive
awareness of diaper need in the United
States for National Diaper Need Awareness Week
NEENAH,
Wis., Sept. 22, 2022 /PRNewswire/ -- When it
comes to essentials for babies, diapers are at the top of the list.
Yet, 1 in 31 U.S. families struggle to afford enough
diapers to help keep their child's skin clean, dry, and healthy.
In their desperation, some parents turn to another wardrobe
staple – the T-shirt – as a last resort. To help raise awareness
about this heartbreaking reality, Kimberly-Clark's North American
Huggies® Brand is 'Taking Back the T-shirt' by partnering with
designer, beauty mogul, and mom, Kristen
Noel Crawley, to create a limited-edition line of
provocative t-shirts to help fight diaper need.
During National Diaper Need Awareness Week, which runs
September 24, 2022 to October 2, 2022, consumers can help Huggies®
#TakeBacktheTshirt by purchasing a shirt on takebackthetshirt.com.
For every T-shirt purchased, Huggies will donate 100% of the
T-shirt sales (excluding shipping) to the National Diaper Bank
Network for babies in need.
"A T-shirt should never be a diaper for your baby, yet the
tragic reality is so many families in our country must turn to this
household item as a last resort," said Robert Raines, Vice President of Marketing for
Huggies® in North America. "Many
people don't realize how prevalent diaper need is in our country,
but through this partnership, we have the opportunity to drive
awareness of this issue and encourage people to help support
families in need so their babies and children can thrive."
Consumers can choose from three shirts that feature Crawley's
bold graphic designs that raise awareness of diaper need and serve
as a reminder that a T-shirt is an insufficient substitute for a
diaper for families struggling with diaper need. It also helps turn
the issue into a solution with 100% of the T-shirt sales being
donated to the National Diaper Bank Network, which supports
hundreds of diaper banks working in local communities across the
U.S.
"As a mother, I know no parent should have to stress about how
to afford diapers for their baby," said Kristen Noel Crawley, Founder of KNC Beauty.
"Working with a brand like Huggies® who is so invested in helping
to end diaper need is so important and I hope my limited-edition
T-shirts inspire others to help do the same."
"As the founding sponsor of the National Diaper Bank Network,
Huggies® has worked by our side for more than a decade to help get
diaper need recognized as a public health issue in the U.S.," said
Joanne Goldblum, CEO and founder of
the National Diaper Bank Network (NDBN). "Huggies has donated more
than 200 million diapers to NDBN to help support our Network of
more than 225 diaper banks throughout the country since 2011. Clean
diapers are material basic necessities for every baby and vital to
the physical, mental and economic well-being of both children and
families. I believe all babies deserve clean diapers. We are
grateful to the Huggies® team for their longstanding commitment to
helping end diaper need in the U.S."
Help Huggies® #TakeBacktheTshirt by purchasing a shirt at
takebackthetshirt.com during National Diaper Need Awareness
Week, September 24, 2022 –
October 2, 2022. To learn more about
Huggies® products and all they do to support babies and families,
please visit Huggies.com, and follow @Huggies
on Facebook, Instagram and Twitter.
About Huggies®
Brand
For more than 40 years, Huggies® has been helping parents
provide their babies with love, care, and reassurance. From
developing innovative, everyday products for babies to partnering
with NICU nurses to create special diapers and wipes for the most
fragile babies, Huggies® is dedicated to helping ensure that all
babies get the care they need to thrive. Huggies® is proud to be
the founding sponsor of the National Diaper Bank Network, a
national nonprofit dedicated to helping individuals, children and
families access the basic necessities they require to thrive and
reach their full potential…including clean, dry diapers. Huggies®
is also the national sponsor of nonprofit Hand to Hold, which
provides personalized support before, during, and after NICU stays
and infant loss. For more information on product offerings or
our community efforts, please visit Huggies.com.
About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and its trusted brands are an
indispensable part of life for people in more than 175 countries.
Fueled by ingenuity, creativity, and an understanding of people's
most essential needs, we create products that help individuals
experience more of what's important to them. Our portfolio of
brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle,
Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Neve,
Plenitud, Sweety, Softex, Viva and WypAll, hold the No. 1 or No. 2
share position in 80 countries. We use sustainable practices that
support a healthy planet, build stronger communities, and ensure
our business thrives for decades to come. To keep up with the
latest news and to learn more about the company's 150-year history
of innovation, visit kimberly-clark.com.
[KMB-B]
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SOURCE Kimberly-Clark Corporation