FCB Announces Dedicated Upstream Inclusion Practice
August 10 2021 - 3:56PM
FCB today announced its dedicated Upstream Inclusion practice,
led by Marc Wilson, EVP, Executive Director of Strategic
Inclusion. Upstream Inclusion helps businesses reframe how
they should be addressing their respective consumer audiences
through an enhanced inclusivity lens —leaning into the values,
behaviors, perspectives and attitudes of the “Diverse Mass” to
drive communications and overall business results.
While Wilson continues to formalize this practice within FCB,
the agency has been using this approach with clients including GE
Appliances, Kimberly-Clark and Clorox for months. “For GE
Appliances, it has been integral to adapt and become more
representative,” said Wayne Davis, Senior Director Café Brand, GE
Appliances. “We are thrilled to partner with an agency like FCB
that provides the tools and team to help us evolve our brand
purpose to ensure inclusivity plays a meaningful role in every
piece of work we produce.”
“Kimberly-Clark is committed to creating communities and
experiences where inclusion and diversity are evident and
thriving,” said Tarun Raman, Kimberly-Clark Global Family Care
Sector Lead. “We are committed to this through our brands and the
products we make, as well as through the workplace we cultivate. We
are excited to build on this journey with FCB as we continue to
integrate inclusion and diversity into everything we do, using our
influence to help combat inequities for our employees and our
consumers around the world.”
“At Clorox, we are on a journey to create more inclusive brands
by telling more authentic, culturally relevant nuanced stories,”
said Stacey Grier, The Clorox Company, Senior Vice President
and Chief Marketing and Strategy Officer. “FCB’s Upstream Inclusion
approach has helped us make progress. We are optimistic that our
progress will continue as we push to use Upstream [Inclusion] more
broadly on our FCB partner brands.”
Wilson joined FCB Chicago last year after publishing his
PhD dissertation on “Minorities Working Within Non-Diverse
Advertising Agencies.” “Lots of companies provide more lip
service than action, but I could tell FCB had the right intent and
foundation from the start,” said Wilson, who spent an extended
period of time with FCB before committing to a full-time position.
“I was encouraged by all the inclusion work the agency was already
doing but recognize that there is still a lot that must be done. I
look forward to utilizing these inclusivity tools in ways that have
not been used before and bringing our DE&I efforts to the next
level.”
As one of the largest advertising agencies worldwide, FCB has
always been deeply committed to equality and inclusion and
understands the major role and influence it has on society and
culture. From the increased priority of hiring diverse talent
to ensuring unique and rich voices are heard and reflected in the
work, FCB will continue to hold itself accountable as Wilson and
his Chicago-based team begin to scale this offering across the
entire network.
About FCB
FCB (Foote, Cone & Belding) is a
global, award-winning and integrated marketing
communications company with a heritage of creativity and success
dating from 1873. Named Cannes Lions 2020/2021 Network of the
Year, Adweek 2020 Global Agency of the Year, 2020 Ad
Age A-List Agency Standout and the #1 Global Network on The
Good Report 2020, FCB focuses on creating “Never Finished” campaign
ideas that have the power to transform
brands, businesses and communities. With more than 8,000
people in 109 operations in 80 countries, the company is part of
the Interpublic Group of Companies (NYSE: IPG).
Visit fcb.com or follow @FCBglobal on Instagram and
Twitter and FCB Global on Facebook and LinkedIn.
Contact:Jessica
SpanoJessica.Spano@FCB.com914-772-3611
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/db9bc9d5-8def-4239-a723-553172e991c1
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