Grove Co. Continues Retail Expansion with Entry Into Thousands of More Stores
September 27 2022 - 8:31AM
Business Wire
Leading sustainable CPG company’s plastic-free
household products are now on shelves at 2,200 additional
stores
Grove Collaborative Holdings, Inc. (NYSE: GROV) (“Grove” or “the
Company”), a leading sustainable consumer products company and
Certified B Corp, today announced a notable retail expansion for
Grove Co., its flagship home care brand, with its first drugstore
retailer. As the Company continues to drive omni-channel growth,
Grove, which is committed to become 100% plastic-free by 2025, has
added its product assortment of zero plastic waste cleaner
concentrates, dish soaps, and dishwasher detergent packs to 2,200
additional stores.
On the heels of the brand’s recent expansion into Kohl’s, Meijer
and Giant Eagle, and amid the continued success of its first major
retail partnership with Target, the Company has more than doubled
its retail door count since early 2021. This retail expansion is
the latest milestone in the Company’s ongoing journey to help more
consumers adopt a sustainable lifestyle by providing greater access
to high-performing and plastic-free products across the
country.
“By growing our distribution, we’re making it easier for
consumers to shop for planet-friendly, high-performing products
that do not rely on plastic packaging,” said Stuart Landesberg,
co-founder and CEO of Grove Collaborative. “Across the country, as
consumers continue to see environmental crises manifest, consumers
want zero plastic and sustainable products everywhere. Our latest
retail expansion is a testament to our ongoing growth as an
omni-channel company, and it is an important milestone for Grove as
we continue on our path to transform the consumer products industry
into a positive force for human and environmental good.”
Grove sees significant long-term opportunity for the business,
with retail being critical to the Company’s omni-channel strategy,
as retail currently accounts for 90% of purchases in the categories
in which Grove competes. Grove Co. has seen success with Target,
where it was the no. 1 launch in the Hand, Dish and Cleaners
category in 2021, and this year doubled its product assortment in
both the retailer’s physical stores and on Target.com. Also this
year, Grove Co. entered Kohl’s, Giant Eagle and Meijer, adding more
than 700 doors across the three retailers.
Since its launch in 2016, Grove has provided millions of U.S.
households with sustainable alternatives to conventional household
products. More than 28 billion pounds of plastic packaging is
created every year in the U.S., but less than 9% of plastic is
recycled, no matter how much we put into our recycling bins. Grove
is teaming up with retailers and industry leaders to innovate away
from plastic and make products with sustainable packaging, safer
ingredients and superior performance more readily available to
consumers.
About Grove Collaborative Holdings,
Inc.
Launched in 2016 as a Certified B Corp, Grove Collaborative
Holdings Inc. (NYSE: GROV) (“Grove”) is transforming consumer
products into a positive force for human and environmental good.
Driven by the belief that sustainability is the only future, Grove
creates and curates more than 150 high-performing eco-friendly
brands of household cleaning, personal care, laundry, clean beauty,
baby and pet care products serving millions of households across
the U.S. each year. With a flexible monthly delivery model and
access to knowledgeable Grove Guides, Grove makes it easy for
everyone to build sustainable routines.
Every product Grove offers — from its flagship brand of
sustainable home care essentials, Grove Co., plastic-free, vegan
personal care line, Peach Not Plastic, and zero-waste pet care
brand, Good Fur, to its exceptional third-party brands — has been
vetted against Grove’s strict standards to be beautifully
effective, supportive of healthy habits, ethically produced and
cruelty-free. Grove Collaborative is a public benefit corporation
on a mission to move Beyond Plastic™ and in 2021, entered physical
retail for the first time at Target stores nationwide Grove is the
first plastic neutral retailer in the world and is committed to
being 100% plastic-free by 2025.
For more information, visit www.grove.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220927005362/en/
Investors Alexis Tessier ir@grove.co
Media ICR Inc. GrovePR@icrinc.com
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