Getty Images Launches Generative AI by iStock for Small Businesses, Designers and Marketers
January 08 2024 - 11:30AM
Getty Images (NYSE: GETY), a preeminent global visual content
creator and marketplace, today announced the launch of Generative
AI by iStock, an affordable and commercially safe generative AI
tool to help users and businesses easily turn their creative
visions into powerful content.
Powered by NVIDIA Picasso, a foundry for custom generative AI
models for visual design, and trained exclusively using
high‑quality content and proprietary data from Getty Images’
creative libraries, Generative AI by iStock has been engineered to
guard against generations of known products, people, places or
other copyrighted elements. Not only does this mean businesses can
have confidence in the content they are generating, but any
licensed visual that a customer generates comes with iStock’s
standard $10K USD legal coverage that customers have with iStock’s
broader image and video libraries.
The tool works seamlessly with iStock’s library of authentic and
commercial-ready imagery, including millions of exclusive photos,
illustrations and videos. The addition of Generative AI by iStock
gives customers multiple ways to get the right visuals for any
need, including print marketing, social posts, online promotions
and more.
“Using AI, creatives gain the ability to produce anything they
can imagine. Our own VisualGPS research shows that 42% of SMBs and
SMEs are already using AI-generated content to support their
marketing efforts. Our main goal with Generative AI by iStock is to
provide customers with an easy and affordable option to use AI in
their creative process, without fear that something that is legally
protected has snuck into the dataset and could end up in their
work,” said Grant Farhall, iStock’s Chief Product
Officer. “Our AI Generator is easy to use, produces
relevant and high-quality visuals, and is backed by our legal
protection so customers can now safely use this new service, in
combination with our amazing pre-shot library, to elevate their
work.”
Customers will be able to download and license any generated
visual, with legal indemnification at no extra cost, giving them a
low cost of entry to explore commercially safe generative AI for
their marketing efforts.
iStock is also enabling advanced generative AI features through
APIs for easy integration into creative applications and plugins,
allowing for the modification of images.
Generative AI by iStock is now available for all iStock
customers in over 75 languages. To learn more and sign up, visit:
https://www.istockphoto.com/ai/generation/about
Media contact:Alex
Lazaroualex.lazarou@gettyimages.com
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