Betty Crocker™ Partners with Barbie™ Dream Gap Project to Empower Girls to Realize Their Limitless Potential
March 03 2021 - 10:09AM
Business Wire
In Celebration of International Women’s Day,
Betty Crocker Unveils the BettyLab to Inspire Connection,
Experimentation and Innovation
Driven by the belief that the kitchen is the original lab, where
culinary science and personal expression fuel confidence and
creativity in all makers, Betty Crocker introduces the BettyLab.
Through this platform, Betty Crocker, along with a number of
innovative partners, will offer resources, ideas and inspiration
for people to learn and explore in their own kitchens. For its
first initiative, Betty Crocker is partnering with Barbie and the
brand’s Dream Gap Project initiative, another cultural icon that
shares a commitment to helping children reach for the stars.
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Betty Crocker ™ Partners with Barbie™
Dream Gap Project to Empower Girls to Realize Their Limitless
Potential ~ In Celebration of International Women’s Day, Betty
Crocker Unveils the BettyLab to Inspire Connection, Experimentation
and Innovation (Photo: Business Wire)
“We believe the kitchen is more than a room and baking is just
the beginning,” said Stephanie Lensing, Brand Experience Manager,
Betty Crocker. “We created BettyLab so that every ‘Betty’ can use
their kitchen and the resources they have to unlock new
possibilities and potential.”
Betty Crocker x The Barbie Dream Gap Project
By age 5, many girls stop believing they can be anything they
want to be — the time of this drop in confidence is called the
Dream Gap. In 2018, Barbie launched the Barbie Dream Gap Project as
a global initiative to give girls the resources and support they
need to continue believing in themselves. Now, along with a
$100,000 donation that the brand will be making, Betty Crocker is
working with the Barbie™ Dream Gap Project initiative to help
inspire all parents to build girls’ confidence in STEM (science,
technology, engineering and math) and beyond through the power of
baking and culinary science. To draw attention to this important
cause, it is introducing a special edition Betty Crocker + Barbie
Dream Gap Project “Baking Better Futures” cake mix that is
available at retailers for a limited time.
“As a purpose-driven brand, Barbie is committed to reminding
girls across the globe and those around them that they can do
anything,” said Diane Reichenberger, Vice President of Consumer
Products, Mattel. “Together, Barbie and Betty Crocker can inspire
the limitless potential in every girl by making learning even more
fun and by dedicating resources to remove barriers for the next
generation.”
Betty Crocker x BettyLab
Families can venture to www.bettycrocker.com/bettylab for
accessible STEM-fueled fun in the kitchen. Beginning on March 8,
International Women’s Day, the hub will feature step-by-step
tutorials to make Rock Candy, Ice Cream in a Bag, S’more Cake in a
Slow Cooker, Soda Pop Cupcakes and more. Best of all, BettyLab
explains the chemistry behind each edible creation and deliciously
baked treat! Share your baking experiences and culinary science
experiments on social using #BettyAndBarbie.
About General Mills
General Mills is a leading global food company whose purpose is
to make food the world loves. Its brands include Cheerios, Annie's,
Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old
El Paso, Wanchai Ferry, Yoki, BLUE and more. Headquartered in
Minneapolis, Minnesota, USA, General Mills generated fiscal 2020
net sales of U.S. $17.6 billion. In addition, General Mills’ share
of non-consolidated joint venture net sales totaled U.S. $1.0
billion.
About Mattel
Mattel is a leading global toy company and owner of one of the
strongest catalogs of children’s and family entertainment
franchises in the world. We create innovative products and
experiences that inspire, entertain and develop children through
play. We engage consumers through our portfolio of iconic brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends™, UNO® and MEGA®, as well as other popular
intellectual properties that we own or license in partnership with
global entertainment companies. Our offerings include film and
television content, gaming, music and live events. We operate in 35
locations and our products are available in more than 150 countries
in collaboration with the world’s leading retail and ecommerce
companies. Since its founding in 1945, Mattel is proud to be a
trusted partner in empowering children to explore the wonder of
childhood and reach their full potential.
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version on businesswire.com: https://www.businesswire.com/news/home/20210303005671/en/
Media: General Mills Corporate Communications Mollie
Wulff media.line@genmills.com 763-764-6364
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