- Ford plans to integrate Electriphi’s capabilities with Ford Pro
services to develop the most advanced charging and energy
management experiences for commercial customers
- Electriphi acquisition will accelerate electric vehicle fleet
adoption by offering commercial customers depot charging management
together with vehicles like F-150 Lightning Pro and E-Transit
van
- The acquisition is part of Ford’s plan to invest more than $30
billion by 2025 to lead the electrification revolution for
commercial and retail customers
Ford today announced it is acquiring Electriphi, a
California-based provider of charging management and fleet
monitoring software for electric vehicles. Electriphi’s team and
services will be integrated into Ford Pro – a new global business
within Ford committed to commercial customer productivity and to
developing the most advanced charging and energy management
experiences.
While more commercial vehicle customers are considering
all-electric vehicles, charging management remains a hurdle to mass
adoption. Ford Pro plans on leveraging its leadership position in
the commercial vehicle market, its vehicle offerings and
Electriphi’s technology to help customers with this transition.
“As commercial customers add electric vehicles to their fleets,
they want depot charging options to make sure they’re powered up
and ready to go to work every day,” said Ford Pro CEO Ted Cannis.
“With Electriphi’s existing advanced technology IP in the Ford Pro
electric vehicles and services portfolio, we will enhance the
experience for commercial customers and be a single-source solution
for fleet-depot charging.”
Ford Pro estimates that the depot charging industry will grow to
over 600,000 full-size trucks and vans by 2030. This acquisition
supports Pro’s target to capture over $1 billion of revenue from
charging by 2030.
The Electriphi acquisition comes as Ford prepares for the launch
of all-electric versions of two of the world’s most popular,
high-volume commercial vehicles – the Transit van and F-150 pickup.
Ford will start shipping E-Transit to customers later this year;
F-150 Lightning Pro will be available in spring 2022.
“Customers have been clear – electrification of their fleets is
inevitable, with significant economic and sustainability benefits.
They now need solutions that enable a seamless transition to
electric vehicles,” said Electriphi CEO and co-founder Muffi
Ghadiali. “Our synergies with Ford Pro will supercharge this
transition. We’ll delight customers by helping them reap the
benefits of electrification, so they can focus on what matters most
– running their businesses effectively.”
Based in Silicon Valley, Electriphi’s team of more than 30
employees has developed and deployed a purpose-built electric
vehicle fleet and charging management platform that simplifies
fleet electrification, saves energy costs, and tracks key
operational metrics like real-time status of vehicles, chargers and
maintenance services. The team brings deep expertise in charging
infrastructure, commercial electric vehicles and enterprise
software, with a proven record of reliably providing services to
government, commercial businesses, energy utilities and OEMs.
“Ford Pro is focused on helping commercial customers work better
and smarter, with greater productivity and connectivity backed by
trusted durability,” said Cannis. “Bringing Electriphi on board is
the last component to complete Ford Pro’s strategy to establish a
commanding leadership position in the software space and build out
our full-service stack to create an always-on relationship with the
commercial customer.”
Electriphi’s charging platform will complete the purpose-built,
charging ecosystem services for commercial customers, including
employee home charging, public charging and e-telematics solutions.
From charging installation to operations, Ford has customers
covered end to end. Customers in North America can sign up for
Electriphi charge management services now at electriphi.ai. Ford
Pro plans on making these services available in Europe at a later
date.
The Electriphi acquisition is expected to close this month.
Terms are not being disclosed. Morgan Stanley & Co. LLC is
serving as Ford’s financial advisor in connection with this
transaction.
Ford Pro – redefining, unlocking commercial customer
value
Ford Pro, a key part of the
Ford+ plan for growth and value creation, will deliver work-ready
vehicles, products and services including:
- Ford Pro vehicles – Ford’s broad lineup of
combustion-engine and hybrid commercial vehicles and, soon,
all-electric versions of the company’s industry-leading vans and
full-size pickup trucks developed for commercial use
- Ford Pro charging – hardware and software solutions for
public, depot and overnight home charging of electric vehicles so
they’re ready to work again the next day
- Ford Pro intelligence – digital services, with distinct
features integrated in vehicles that enable customers to better
manage and maintain their fleets
- Ford Pro Services Elite – expanding Ford’s strong
network of commercial vehicle centers by adding 120 dedicated,
large-bay service hubs across the United States with extended hours
and rapid turnaround, plus introducing 1,200 mobile service
vehicles by 2025
- Ford Pro FinSimple – bundled financing for vehicles,
services and electric vehicle charging
Some elements of Ford Pro commercial services already have been
introduced and are now being expanded in Europe, among them the
recently launched Ford Fleet Management and FORDLiive. The latter
is a connected uptime system expected to reduce downtime of
customer fleets by up to 60%. Such enhanced services are generating
higher levels of customer satisfaction, loyalty and growth for
Ford.
In addition to expected benefits for customers, Ford Pro’s
ambitions for itself are significant. The company anticipates its
growing capabilities and appeal to generate $45 billion in revenue
from hardware and adjacent and new services by 2025 – up from $27
billion in 2019. In North America, Ford’s share of Class 1 through
Class 7 full-size trucks and vans exceeds 40%. In Europe, Ford has
been the leading commercial vehicle brand for six consecutive
years.
More information can be found at fordpro.com.
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in
Dearborn, Michigan, that is committed to helping build a better
world, where every person is free to move and pursue their dreams.
The company’s Ford+ plan for growth and value creation combines
existing strengths, new capabilities and always-on relationships
with customers to enrich experiences for and deepen the loyalty of
those customers. Ford designs, manufactures, markets and services a
full line of connected, increasingly electrified passenger and
commercial vehicles: Ford trucks, utility vehicles, vans and cars,
and Lincoln luxury vehicles. The company is pursuing leadership
positions in electrification, connected vehicle services and
mobility solutions, including self-driving technology, and provides
financial services through Ford Motor Credit Company. Ford employs
about 186,000 people worldwide. More information about the company,
its products and Ford Motor Credit Company is available at
corporate.ford.com.
About Electriphi
Electriphi, Inc. is an award-winning technology company based in
Silicon Valley, California. The company provides software and
services to simplify the transition to electric vehicle fleets
while saving time and costs for customers. Electriphi’s solutions
span fleet electrification planning, deployment and operational
energy management, with customers and partners across the U.S. and
internationally. For more information, please visit
www.electriphi.ai and follow Electriphi on LinkedIn, Twitter and
Facebook.
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Dan Pierce
314-517-4750
dpierc41@ford.com
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