Entercom and FanDuel Announce Landmark Strategic Partnership
October 29 2020 - 12:00PM
Business Wire
FanDuel Becomes the Official
Sportsbook of Entercom, Creating Industry-Leading Sports Audio and
Sports Betting Destination
Today, Entercom Communications Corp. (NYSE: ETM) and FanDuel
announce a six-year partnership designating FanDuel, the leading
online sports and entertainment company, as the official sportsbook
partner of Entercom across its best-in-class sports broadcast
stations and RADIO.COM, the fastest growing digital audio platform
in America. The partnership brings together America’s #1 Sportsbook
with the #1 sports audio company in the United States.
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the full release here:
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This ground-breaking deal unites two industry titans in a shared
mission to entertain, engage, and inform sports fans around all
aspects of the game and represents a new model between a sports
gaming operator and sports media platform. As part of the deal,
Entercom listeners will have unique access to FanDuel odds,
insight, and promotion via Entercom on-air stations and
personalities. Entercom and FanDuel will also collaborate on
in-depth integrations and co-produce content that will pioneer the
industry with all-new formats.
Under the agreement, FanDuel will be the official sportsbook of
Entercom, and receive preferred and increased category access to
all Entercom talent in every market where Entercom and FanDuel both
operate. The partnership brings FanDuel’s sports betting content,
industry-leading products, and risk and trading expertise to the
fingertips of Entercom sports fans via a comprehensive integration
across the largest sports audio platform in the country.
“Entercom has revolutionized the audio and entertainment
industries and we’re beyond excited to be their preferred partner
in the sports betting and fantasy categories, said Matthew King,
Chief Executive Officer, FanDuel. “In the two years we have been
doing business with Entercom, it is abundantly clear to us that
their authentic connection to sports fans is one of the best ways
for us to engage FanDuel customers. We will work together to offer
sports fans access to information wherever, whenever, and however
they consume content, providing them with the tools to learn and
win.”
“We believe this is the largest advertising commitment ever made
within the radio industry. We are focused on delivering the best
sports betting experience for our audiences in markets where
legalized sports betting will be pervasive,” said David Field,
President and Chief Executive Officer, Entercom. “The marketplace
is growing exponentially and FanDuel is an ideal partner to take
full advantage of the influence and reach of Entercom’s robust
sports platforms to deliver an even better, audio sports experience
to our listeners.”
Entercom is the unrivaled leader in sports radio, reaching three
times more people than the leading competitor. Entercom is the #1
sports radio ownership group, which owns and operates 39 all-sports
stations across the U.S., including WFAN 101.9 FM/660 AM
(WFAN-FM/AM) in New York, SportsRadio 94WIP (WIP-FM) in
Philadelphia and 670 The Score (WSCR-AM) in Chicago. Its
unparalleled broadcast portfolio reaches nearly 30 million sports
fans monthly and boasts the nation’s leading collection of radio
play-by-play coverage. Entercom also serves as the flagship home of
41 professional teams and over 50 Division 1 collegiate programs,
including the New York Yankees and Boston Red Sox, Dallas Cowboys
and Kansas City Chiefs, Golden State Warriors and Chicago Bulls,
and University of Michigan and University of Oregon, among
others.
FanDuel was represented in the conversation by AdResults
Media.
About Entercom Communications Corp. Entercom
Communications Corp. (NYSE: ETM) is the #1 creator of live,
original local audio content in the U.S and the unrivaled leader in
local radio sports and news. Home to the nation’s most influential
collection of podcasts, digital and broadcast content, and premium
live experiences, Entercom engages over 170 million consumers each
month. Available on every device in every major U.S. market, the
company delivers the industry’s most compelling live and on-demand
content and experiences from voices and influencers its communities
trust and love. Entercom’s robust portfolio of assets and
integrated solutions offer advertisers today’s most engaged
audiences through targeted reach, brand amplification and local
activation—all at national scale. Learn more at www.entercom.com,
Facebook and Twitter (@Entercom).
About FanDuel FanDuel is part of the FanDuel Group, an
innovative sports-tech entertainment company that is changing the
way consumers engage with their favorite sports, teams, and
leagues. FanDuel is the premier fantasy sports gaming destination
in the United States with a presence across 45 states and 8.5
million customers. The FanDuel brand is based in New York with
offices in Florida, Oregon and Scotland.
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version on businesswire.com: https://www.businesswire.com/news/home/20201029005393/en/
Entercom/BCW Global Jessica Smith 951-440-0972
Jessica.smith2@bcw-global.com
FanDuel Emily Bass 703-203-6113 Press@fanduel.com
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