DXC becomes Club's Digital Transformation
Partner, Principal Shirt Sleeve Partner, and Presenting Partner of
Manchester United Foundation
Manchester United to tap DXC's experience as a
global leader in digital transformation
MANCHESTER, United Kingdom,
July 6,
2022 /CNW/ - DXC Technology (NYSE: DXC) and
Manchester United (NYSE: MANU) have signed a major, multiyear
partnership agreement as the football club turns to technology to
transform its operations and enhance the football experience for
its global fanbase.
Through the agreement, DXC will become principal partner of
Manchester United focussed on the club's digital transformation and
innovation. As principal shirt sleeve partner, DXC will have a
global presence on the shoulder of the team's home, away and third
kits. DXC will also become a partner of Manchester United
Foundation, collaborating on the care it gives to the
community.
"We are proud to welcome DXC as our principal partner for
digital transformation, Manchester United Foundation and shirt
sleeve in this exciting new era for the club," said Victoria Timpson, Manchester United's CEO of
Alliances and Partnerships. "We are two organizations with a shared
belief in the power of technology to win."
As one of the world's most globally recognized sports teams,
Manchester United will work with DXC to become more data driven and
optimize its digital offering to fans, helping to improve the way
they engage and interact with the club.
"Through this partnership, Manchester United is turning to DXC
for its experience in enterprise transformation as it strives to
engage fans and inspire young people," said Chris Drumgoole, Chief Operating Officer, DXC
Technology. "Whether it's running one of the most popular and
successful sports teams in the world, or transforming business for
Fortune 500 organizations, Manchester United and DXC are experts in
running mission-critical activities. We stand united in delivering
excellence."
The agreement, which commences July
2022, covers the following areas:
Manchester United's Digital Presence
DXC
will deliver and develop Manchester United's digital presence
including the club's website and media platforms, bringing a global
community of 1.1 billion fans and followers closer to the heart of
the club. Starting immediately, DXC will manage Manchester
United's app, which has users in 214 global territories and is the
top downloaded sports app in 68 global markets. For example, DXC
will streamline analytics data helping the club to deliver a more
personalized experience for fans across the club's digital
channels.
Data Driven
With its experience in data analytics and
engineering, DXC will help Manchester United to harness the power
of data to enhance fan experience and certain business
operations. In a first step, DXC and United will deliver a new data
platform that will aggregate data across the club and enable new
insights to inform strategic business planning and performance.
Partner to Manchester United Foundation
DXC will
also become the Presenting Partner of Manchester United Foundation.
The partnership will focus on how technology can have a positive
impact on people, the environment, and society, working together to
educate and inspire a new generation of STEM students, through
digital workshops, programs and in-person seminars.
Digital Transformation Roadmap
DXC and
Manchester United will work together to set a digital vision and
strategy to help the club benefit from powerful emerging
technologies as it prepares for opportunities of tomorrow. For
example, DXC will work with the Man Utd Academy to support coaching
staff with data analysis, tracking and reporting technologies.
Shirt Sleeve Partner
As principal shirt sleeve partner
for the 2022/23 season, DXC will be visible on the club's home,
away and third kit, for the men's, women's and youth teams,
receiving worldwide brand exposure to football's expansive global
audience. DXC joins Teamviewer and adidas as principal partners on
the new kit which will be launched later this week.
"DXC's technological expertise will help put Manchester United
at the forefront of digital transformation, providing effective
ways of working and new and exciting opportunities to interact with
fans. The possibilities are endless, and we are looking forward to
working with DXC on our future digital offerings," added
Victoria Timpson.
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About DXC Technology
DXC Technology (NYSE: DXC) helps
global companies run their mission critical systems and operations
while modernising IT, optimising data architectures, and ensuring
security and scalability across public, private and hybrid clouds.
The world's largest companies and public sector organisations trust
DXC to deploy services across the Enterprise Technology Stack to
drive new levels of performance, competitiveness, and customer
experience. Learn more about how we deliver excellence for our
customers and colleagues at DXC.com.
About Manchester United
Manchester United is one of
the most popular and successful sports teams in the world, playing
one of the most popular spectator sports on Earth. Through our
144-year football heritage we have won 66 trophies, enabling us to
develop what we believe is one of the world's leading sports and
entertainment brands with a global community of 1.1 billion fans
and followers. Our large, passionate and highly engaged fan base
provides Manchester United with a worldwide platform to generate
significant revenue from multiple sources, including sponsorship,
merchandising, product licensing, broadcasting and matchday
initiatives which in turn, directly fund our ability to
continuously reinvest in the club.
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SOURCE DXC Technology Company