LOS
ANGELES and SAN
FRANCISCO, Jan.
19, 2024 /PRNewswire/ -- Jennifer Lopez, the
multi-hyphenate artist, is teaming up with Dolby Laboratories, Inc.
(NYSE: DLB), a leader in immersive entertainment experiences, to
kick off the latest installment of the "Love More in Dolby" global brand
campaign.
In this next chapter, Lopez stars in the commercial which
celebrates her new single "Can't Get Enough" from This is
Me…Now, releasing globally on Friday
February 16th, and her first studio album in a decade. Fans
seeking to connect with Lopez and her powerful story on a deeper,
more emotional level can experience "Can't Get Enough" today in
Dolby Atmos, streaming on Apple Music and other services where
available. This is Me…Now will also be available in Dolby
Atmos.
"There are so many intricate details that went into making
This is Me…Now to create an emotional journey for my fans.
When I first heard the album in Dolby Atmos, I was blown away
because it really lets each of these individual tones shine
through, so the artist can hear exactly what they have created,"
said Jennifer Lopez. "This
is Me…Now is an emotional and truthful album and cinematic
experience. When you hear it in Dolby Atmos, you will feel the full
emotion of the heart and soul that was poured into this new
record."
"Jennifer Lopez has a beautiful
gift for storytelling, and we are thrilled that Dolby Atmos will
help fans connect with This is Me…Now on an even deeper
level," said Todd Pendleton,
Senior Vice President and Chief Marketing Officer, Dolby
Laboratories. "Dolby Atmos captures the raw emotion of this story
exactly as Jennifer intended it to be experienced. Fans will feel
as if they are sitting alongside her in the studio as they
rediscover her music in a whole new way."
Directed by GRAMMY®-nominated music video director and filmmaker
Colin Tilley, the piece explores how
Dolby Atmos can transform a mundane moment like sitting in traffic
into an instant vibe. Whether fans are crushing on Jennifer Lopez's new song or looking to get back
together with a favorite album, Dolby Atmos embraces audiences in a
world of rich sound. The commercial follows the premiere of Dolby's
"Love More in Dolby" campaign, which
kicked off in November 2023 with the
debut of a short concert vignette starring Ed Sheeran.
Dolby Atmos is a completely new way to create and experience
music that delivers artistic expression at its fullest capacity,
forging a deeper connection between artists and their fans. Music
in Dolby Atmos goes beyond the ordinary listening experience by
immersing you in the song, revealing details with unparalleled
clarity and depth. Whether it's hearing the layers of instruments
move all around, catching the subtle breath a singer takes between
lyrics, or being enveloped in a wave of melodies, nothing compares
to hearing music in Dolby Atmos.
To celebrate this next chapter of "Love
More in Dolby," Dolby is also offering the opportunity to
enter a sweepstakes for a chance to win several special Dolby
experiences. Grand prize includes a two-night trip to Las Vegas for the winner and up to three
guests for a Dolby Live VIP Experience. Additional prizes include a
Dolby Home Theater setup (consisting of a TV and sound bar enabled
with Dolby Vision and Dolby Atmos) and one-year of both Apple Music
and Amazon Prime Video; tickets for a Dolby Cinema night out; and
other prizes. Terms and conditions apply. No purchase necessary.
Ends March 31, 2024, at 11:59pm Eastern Time. To learn more and view the
official rules, visit this link.
About "Love More in
Dolby"
Fall in love with your entertainment with the power couple Dolby
Vision and Dolby Atmos. Dolby's "Love
More" campaign, which will run through 2024, aims to spread
awareness of the art of what's possible in Dolby. The campaign
celebrates the full potential of Dolby's latest audio and video
innovations, like Dolby Atmos and Dolby Vision, which bring
mesmerizing picture and multidimensional sound to your music,
movies, shows, games, and sports so you can love them more. The
series of short videos will also follow entertainment enthusiasts
on a journey of discovery as they experience new depths of emotion
and connect deeper to the artists, characters, and stories they
love – which is made possible when enjoyed in Dolby.
About Dolby
Dolby Laboratories, Inc. (NYSE: DLB) is headquartered in
San Francisco with offices around
the world. From movies and TV shows to apps, music, sports and
games, Dolby transforms the science of sight and sound into
spectacular experiences for billions of people around the world. We
collaborate with artists, storytellers, developers, and businesses
to revolutionize entertainment and communications with Dolby Atmos,
Dolby Vision, Dolby Cinema, and Dolby.io.
Dolby, Dolby Atmos, Dolby Vision, and the double-D symbol are
trademarks or registered trademarks of Dolby Laboratories in
the United States and/or other
countries. Other trademarks remain the property of their respective
owners.
Media contacts
Rachel
Lowery
Rachel.Lowery@Dolby.com
Cairon Armstrong
Cairon.Armstrong@Dolby.com
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SOURCE Dolby Laboratories, Inc.