NEW YORK, Sept. 8, 2021 /PRNewswire/ -- Crown Royal Regal Apple and Harlem's Fashion Row (HFR)
– a premier agency creating a bridge between brands and designers
of color in the fashion industry — united on Tuesday evening for
HFR's New York Fashion Week Style Awards, Runway Show and
After-Party. Committed to empowering the next generation of artists
and creatives, Crown Royal Regal Apple collaborated with HFR's
501(c)(3) nonprofit, ICON360, to award four $10,000 grants
to emerging Black designers that help push culture forward in
innovative, new ways.
Experience the interactive Multimedia News Release here:
https://www.multivu.com/players/English/8946851-crown-royal-regal-apple-harlem-fashion-row-style-awards-grants-to-black-designers/
Ahead of the evening at 137th Street &
7th Avenue, Crown Royal Regal Apple outfitted Harlem's
Fashion Row Runway Show with its own photo experience and sneaker
cleaning booth to help guests stay fresh ahead of the night.
Further into the evening, the Style Awards peaked with the
presentation of the 2021 Royal Icon Awards presented by Crown Royal
Regal Apple & ICON360, a grant awarded to each creator
showcasing their new lines as a part of the Runway Show.
"Crown Royal Regal Apple, in partnership with Harlem's Fashion
Row and ICON360, is continuing its mission to support artists and
creators who, in fresh, new ways, are shaping culture," said Nicola
Heckles, Vice President at Crown Royal. "These grants not only
celebrate each designer but also directly supports their work in a
meaningful way, sharing our platform to support the visibility and
successive sales of the designs they've shown tonight."
Crown Royal Regal Apple and HFR's
Icon360 grant recipients include: TIER founders Nigeria Ealey,
Esaïe Jean Simon and Victor James, who strive to impact, inspire,
create and communicate their individual and collective stories
through fashion and experiences; Johnathan
Hayden, whose work has contributed to exploring meaningful
applications of technology in fashion; Shawn Pean, founder of luxury menswear brand
June79 that aims to redefine luxury among a new renaissance
consumer; and Charles Harbison,
Creative Director for modern luxury lifestyle brand Harbison
Studio.
"Crown Royal Regal Apple and Harlem's Fashion Row share the same
charge to champion and uplift creators in multicultural
communities," said Brandice Daniel,
CEO of Harlem's Fashion Row. "ICON360 was created specifically to
fund designers of color who, with monetary support, can continue
leading the revival of Black culture that is happening right now in
places like Harlem and across the country."
Crown Royal Regal Apple also
hosted the official after-party with deejays Kitty Ca$h and
Cory Townes both spinning while
guests of legal drinking age sipped Crown Apple cocktails. Each
collection from the newly knighted crisp culture grant recipients
was also displayed as an extension of their earlier debut. Guests
were able to purchase the designs directly via QR codes at the
display dubbed 'Designer's Row'.
Infused with Regal Gala Apples, Crown Royal Regal Apple is a
smooth, delicious tasting whisky that is best enjoyed responsibly
as a chilled shot, on the rocks or in a cocktail. Crown
Royal Regal Apple invites you to
raise a glass to all crisp culture creators in our communities and
remember to drink responsibly.
About Crown Royal
Crown Royal Canadian Whisky is the
number-one selling Canadian whisky brand in the world and has a
tradition as long and distinctive as its taste. Specially blended
to commemorate a grand tour of Canada made by
King George VI and Queen
Elizabeth of Great Britain in 1939, Crown Royal's
smooth, elegant flavor and gift-worthy presentation reflect its
regal origins – it is considered the epitome of Canadian whisky.
For more information, visit crownroyal.com. Crown Royal
encourages all consumers to please enjoy responsibly.
About Diageo North America
Diageo is a global leader
in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness.
Diageo is listed on both the New York Stock Exchange
(NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their
products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit diageo.com. Visit Diageo's global
responsible drinking resource, DRINKiQ.com, for information,
initiatives, and ways to share best practice. Follow at Twitter and
Instagram for news and information about Diageo North America:
@Diageo_NA.
About Harlem's Fashion Row
Founded in 2007 by
Brandice Daniel, the organization
supports emerging talent and provides a platform for
underrepresented African American and Latino designers. Harlem's
Fashion Row (HFR) engages audiences and aligns brand partners with
emerging designers of color in Fashion. HFR's mission is to
discover and showcase the emerging talent of color through a
platform of national events and customized multi-platform programs.
The organization initiates innovative events which attract a
multitude of diverse influencers connected to the fashion industry.
Their objective is to provide real business opportunities to people
of color in fashion to showcase their skills and abilities in an
industry, which is often inaccessible to this group. To learn more,
please visit harlemsfashionrow.com.
About ICON 360
The Mission of ICON360 is to create
equitable opportunities in the fashion industry by providing
resources for HBCUs and Black designers and creatives. The
non-profit (a subsidiary of Harlem Fashion Row) offers financial
grants as well as developmental and advisory programs that support
marginalized talent. ICON360 brings fashion industry stakeholders
together to secure equity for established and emerging Black
designers and creatives. The organization seeks to fill voids
created by systemic barriers and inequitable practices that have
excluded Black talent from professional advancement. To learn more,
please visit hfricon360.com.
MEDIA CONTACTS:
Kyra
Zeller
DIAGEO
Kyra.zeller@diageo.com
Kait Sheppard
TAYLOR
ksheppard@taylorstrategy.com
Frances Armand
HARLEM'S FASHION ROW
frances@armandconsulting.net
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SOURCE Crown Royal