NEW YORK, Aug. 30, 2021 /PRNewswire/ -- CÎROC
and Sean Diddy Combs continue
their culture-shifting #CIROCStands initiative in support of
Black excellence and achievement with their newest campaign,
#CIROCStands for Black Businesses. Starting in New York City, CÎROC will amplify the stories
and successes of three local businesses and their owners, providing
them with national exposure the CÎROC brand brings and mentorship
from renowned CÎROC Black Executive partners. Black Business Month
ends on August 31st, but CÎROC wants
to make sure that recognition of Black entrepreneurship is
celebrated and promoted all year long. That's why CÎROC's new
campaign will consistently amplify Black-owned businesses through
digital content on its brand platforms, as well as PR outreach and
digital out-of-home advertising in different cities throughout the
year, highlighting stories of achievement and success.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8942551-ciroc-vodka-celebrates-black-businesses-cirocstands/
"We are thrilled to expand our #CIROCStands campaign to
highlight the stories of three incredible Black female
entrepreneurs who are not only successful but making an impact in
their communities that will inspire future generations," says
Ingrid Best, Executive Vice
President, Global Head of Marketing, Combs Spirits. "These women
personify Black excellence and achievement."
Kicking off the series in New York
City is media personality and entrepreneur Angela Yee, who will host and visit three
woman-owned businesses in Harlem and Brooklyn. Joined by Emmy-nominated
photographer/videographer Steven John
Irby, aka @stevesweatpants, Angela will interview
the business owners to explore their stories and spirit of
entrepreneurship and celebrate their dedication and hustle. To
further support these businesses, CÎROC will be redirecting their
advertising dollars to feature these businesses together with the
CÎROC brand on billboards in Times Square and each ground-breaking
female founder will be paired with one of CÎROC's Black Executive
partners, who will provide mentorship.
"As a brand, we are committed to amplifying and celebrating
Black voices across the country and giving a platform to Black
changemakers and their ongoing work," says Adrienne Cuschieri, Brand Director of CÎROC.
"Through #CIROCStands, we are proud to partner with leaders in
their communities to share positive and powerful messages that
spread joy and celebrate those defining culture and shaping the
future."
The New York City profiles
include:
- The Bark Shoppe, Harlem's first and only 24-hour dog
care facility. Founder Melissa
Mitchner hopes to be "a brand that old Harlem can
identify with, and new Harlem can appreciate." She will be mentored
by Senior Vice President, Urban
Promotions & Artist Relations at Def Jam Records
Natina Nimene, who is
committed to using her voice and resources for change.
- The Bakery on Bergen, a small Black/Asian woman-owned
business located in the heart of Prospect
Heights. Community-focused owner Akim Vann will be paired with Executive Vice
President of Programming at iHeart Media Thea Mitchem, the conglomerate's
highest-ranking woman of color.
- Ursula Stephen The Salon, a boutique salon that has been
described as "Urban Posh," the perfect mixture between city chic
and the flavor of Brooklyn.
Founder and celebrity stylist Ursula
Stephen will be paired with Brandice Daniel, Founder and CEO of Harlem's
Fashion Row (HFR), the most prestigious platform for multicultural
fashion designers.
To learn more about the #CIROCStands platform, the featured
businesses and business owners in this campaign and the next cities
and Black businesses to be amplified with the CÎROC brand, visit
@CIROC on Instagram.
About CÎROC Ultra-Premium Vodka
CÎROC Ultra-Premium
Vodka is gluten-free and distilled from fine French grapes; a
process inspired by over a century of wine-making expertise and
craftsmanship, providing a crisp, clean taste and citrus nose.
Launched nationwide in January 2003,
DIAGEO – the world's largest spirits and beer company – made
spirits history in October 2007 by
entering into a strategic alliance with entertainment entrepreneur
Sean Diddy Combs, in which Mr. Combs
and Combs Enterprises assumed the lead on all brand management
activities for CÎROC. The flavor portfolio includes CÎROC RED
BERRY, CÎROC COCONUT, CÎROC PEACH, CÎROC PINEAPPLE, CÎROC APPLE,
CÎROC MANGO and CÎROC SUMMER WATERMELON. In June 2018, Sean Diddy Combs and Makers of
CÎROC entered the brown spirits category with the introduction of
CÎROC VS, Fine French Brandy. Please drink responsibly. Must be 21+
to enjoy.
About DIAGEO North America
DIAGEO is a global
leader in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's
whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos,
DeLeon and Don Julio tequilas,
Captain Morgan, Baileys, Tanqueray and Guinness.
DIAGEO is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about DIAGEO, their people, brands, and
performance, visit www.diageo.com. Visit DIAGEO'S global
responsible drinking resource, www.DRINKiQ.com, for
information, initiatives, and ways to share best practice. Follow
at Twitter and Instagram for news and information about DIAGEO
North America: @Diageo_NA.
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SOURCE Diageo