LOUISVILLE, Ky., Aug. 3, 2021 /PRNewswire/ -- The legendary
Stitzel-Weller Distillery begins a new chapter in its 86-year
history with the opening of the Garden & Gun Club. The
destination cocktail bar, inspired by Garden & Gun Magazine's
hospitality franchise, is located on the second floor of the
Stitzel-Weller Distillery offering a unique food and drink
experience along the Kentucky Bourbon Trail®. Both intimate
and inviting, the Garden & Gun Club at Stitzel-Weller
Distillery is conceived to be a natural extension of the
Garden & Gun brand, bringing its distinct voice to
Louisville and paying homage to
the modern lifestyle long synonymous with the magazine.
Stitzel-Weller Distillery begins a new chapter in its 86-year
history with the opening of the Garden & Gun Club.
"There is no better place for this club – with its distinctively
southern atmosphere that mixes old with new – than on the grounds
of this historically significant distillery that also welcomes a
new generation to the art of bourbon making," said Steve Rust, President at Diageo. "In fact,
the Blade and Bow keys have grown to symbolize the southern
traditions of hospitality, warmth, and enjoying the finer things in
life – exactly what the Garden & Gun Club experience will
provide. We're proud to offer this one-of-a-kind experience
to our guests."
In a licensing partnership with Stitzel-Weller
Distillery, Garden & Gun has evolved its
longstanding relationship with Blade and Bow Whiskey into
a hospitality experience with the opening of the Garden & Gun
Club at Stitzel-Weller Distillery. This new collaboration embraces
the exceptional spirit that flows from the historic distillery and
brings to life the essence of Garden & Gun's
defining Southern brand.
"The historic Stitzel-Weller Distillery holds a special place in
the hearts of G&G readers and bourbon
aficionados around the world," said Christian
Bryant, Garden & Gun vice president and
publisher. "We know this new and unique G&G Club experience
will be a must-stop on the Kentucky Bourbon Trail®."
The space inside the historic distillery offers an elevated
experience featuring thoughtful décor, a curated drink list
including a Blade and Bow 22-Year-Old tasting experience, and a
unique bar menu that is a modern-day take on classic southern
favorites developed by executive chef Ann
Kim. The Garden & Gun Club space features a
custom-designed bar along its back wall and offers a combination of
bistro tables, banquette seating, and a comfortable lounge area
with a total capacity of 60 people. The Stitzel-Weller
Distillery shop will also feature Garden & Gun Club branded
merchandise alongside a selection of vintage barware.
The exclusive Blade and Bow 22-Year-Old tasting experience,
available for purchase, will include a glass, handcrafted in
North Carolina by Garden &
Gun Made in the South Award winner Terrane Glass, as well as a
signature wool tartan bag, a Blade and Bow enamel pin, and a
tasting notes guide.
The Blade and Bow-infused cocktail menu features an Old
Fashioned, New Fashioned, Paper Plane, Manhattan, and Bourbon Bloody Mary. In
addition, the Garden & Gun Club boasts a full bar menu, stocked
with top brands including Ketel One Vodka, Tanqueray, Zacapa Rum,
Johnnie Walker, Don Julio, and Guinness. Wine and additional
beers will also be available.
The Garden & Gun Club's food menu was designed by executive
chef Ann Kim who thoughtfully
translated the identity of G&G's modern Southern brand
into a dining experience. The cuisine at the Stitzel-Weller
Distillery experience features an elevated bar menu including
pimento cheese served with crudité and local potato chips, a
country ham and cheese board featuring artisan cheeses and
Newsome's ham, among other savory options.
The Garden & Gun Club is open to the public starting on
Thursday, August 5th, no membership
required, and is independent of distillery tours. The club
will initially be open with limited hours: Thursday – Saturdays,
12 p.m. to 5 p.m., Sundays
1 p.m. – 5
p.m. and closed on major holidays. Additional hours and
special events will be added over time.
For more information, visit
www.stitzelwellerdistillery.com/garden-and-gun-club.
About Stitzel-Weller Distillery
Originally opened on
Derby Day in 1935 and reopened to the public in 2014, the historic
Stitzel-Weller Distillery is one of the true cathedrals of the
American whiskey industry. Located only five miles from downtown
Louisville, the Stitzel-Weller
Distillery Experience is one of the most convenient and impressive
stops along the Kentucky Bourbon Trail®. We are proud to invite
guests to step foot on this hallowed ground and gain a unique
perspective on the dichotomy of the historic contrasted with the
innovations of tomorrow that include Blade and Bow Kentucky
Straight Bourbon Whiskey and I.W. Harper
Bourbon.
About Blade and Bow
Blade and Bow pays homage to the
artful passion and renowned craftsmanship of the legendary
Stitzel-Weller Distillery in Louisville, Kentucky. Blade
and Bow Whiskey is currently available in two variants, Blade and
Bow Kentucky Straight Bourbon Whiskey and Blade and Bow 22-Year-Old
Limited Release Kentucky Straight Bourbon Whiskey. Blade and Bow
seeks to continue the story of Stitzel-Weller Distillery by
providing whiskey aficionados with an inspired piece
of Kentucky history.
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie
Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Casamigos, DeLeon and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice. Follow at Twitter and
Instagram for news and information about Diageo North America:
@Diageo_NA.
About Garden & Gun
Garden
& Gun is a multiplatform media company that celebrates
stories of the American South through powerful journalism, bold
photography, exquisite design, and finely curated retail and
experiential journeys. The brand is anchored by its award-winning
national magazine launched in 2007, Garden & Gun,
which reports on the South's sporting culture, food, music,
art, literature, and its people and their ideas. The coveted
audience of 1.6 million is further engaged through numerous
New York Times best-selling
books, Fieldshop by Garden & Gun retail experience,
the Garden & Gun Club restaurant at The Battery Atlanta,
and 75+ events each year. Visit gardenandgun.com.
Media Contacts:
Angie Rose, for Garden & Gun
Club at Stitzel-Weller
arose@guthriemayes.com
502-649-3865
Allison Fleischer, Diageo
Allison.fleischer@diageo.com
803-984-6434
Lindsay Fleege, Garden &
Gun
lfleege@gardenandgun.com
917-977-0445
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SOURCE Diageo; Garden & Gun Club