Dr. Scholl’s Shoes Wins Footwear Honor at the Accessories Council’s Design Excellence Awards for the Second Year in a Row
Dr. Scholl’s Sweet Life Sneaker Wins Top Prize
in Footwear (Under $250) Category
For the second year in a row, Dr. Scholl’s Shoes took home the
footwear honor at the Accessories Council’s Design Excellence
Awards, this time for the eco-conscious and versatile Sweet Life
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Dr. Scholl's Shoes "Sweet Life" Sneaker.
(Photo: Business Wire)
For 60 years, Dr. Scholl’s Shoes has been committed to designing
shoes with standout comfort and authentic American design.
Recently, the brand made a choice to take its mission one step
further – setting out on a journey to make shoes in a whole new
way, using eco-conscious materials, finding ways to reduce
packaging, and choosing sustainable processes when possible.
The Sweet Life Sneaker holds true to the brand’s signature blend
of comfort and sustainable elements, featuring a neoprene heel
counter for a comfy, sock-like fit, plant-based foam midsole that
reduces plastic and manufacturing waste and microsuede made from
recycled plastic bottles.
“As our lives become busier than ever, our team wanted to design
a sneaker that is not only easy to wear, but easy to slip-on and
go," said Katie Moore, Senior Design Director, Dr. Scholl’s Shoes.
“From stretch laces, to the to the comfy sock-like fit and sleek
silhouette. It’s truly the wear-with-everything sneaker that we all
need in our closets, especially these days when comfort has taken
on a new level of importance to our consumer. The fact that we are
now able to also infuse sustainable elements at such an accessible
point is such a win for us in our journey to reduce our impact on
Accessories Council President, Karen Giberson echoed Moore’s
sentiment, saying “We congratulate Dr. Scholl's on their second
Design Excellence Awards win! We commend the mix of sustainability,
comfort and exceptional design. This shoe is a wonderful example of
what today’s shoppers are looking for!”
The Sweet Life Sneaker, along with many other sustainable styles
for both men and women, is available at drschollsshoes.com
About Dr. Scholl’s Shoes
William Scholl was an inventor and entrepreneur who created
products to comfort feet. In the 60's, he designed a simple wood
sandal with a brightly colored strap inspired by a vintage clog he
found on his travels. He set out to make a shoe that was good for
one's health and ended up creating an enduring fashion icon.
Today, we share his same passion and approach. Our vision is to
create innovative footwear with uncomplicated, playful style for a
healthier life. We obsess as much about how shoes feel when you
slip them on, as how your feet feel at the end of the day. We
strive to make active feel at ease. With the belief that function
and fashion should always be in perfect harmony, we design for your
everyday life in the real world.
About Caleres (NYSE: CAL)
Caleres is the home of today’s most coveted footwear brands
around the world and represents a diverse portfolio spanning all of
life’s styles and experiences. Every shoe tells a story and Caleres
has the perfect fit for every one of them. Caleres’ brands live in
all channels of today’s global marketplace, including our 1,200+
branded retail locations as well as department and specialty
stores, branded e-commerce sites, and many third-party retail
sites. Our brand collections have been developed and acquired to
meet the evolving needs of today’s assorted and growing audiences.
Consumer insights drive every aspect of the innovation, design, and
craft that go into our distinctly positioned brands, including
Famous Footwear, Sam Edelman, Naturalizer, Allen Edmonds, Vionic,
and Dr. Scholl’s Shoes.
Caleres’ 140-year legacy of craftsmanship provides our
foundation. But our next chapters are being written through
investments in technology, trend research, manufacturing,
sustainability, sourcing, and the brilliant people who will lead us
into the future – helping Caleres deliver the strongest, most
desired brand portfolio in the market.
The Caleres story is most simply defined by the company’s
mission: Inspire people to feel great…feet first.
version on businesswire.com: https://www.businesswire.com/news/home/20200917006013/en/
Holly Campbell email@example.com
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