Afterpay and Sephora Partner to Make Prestige Beauty Accessible to More Customers
July 13 2022 - 9:30AM
Business Wire
Offering a Flexible Way to Pay Online and
In-Stores Across the U.S.
Afterpay, the leader in “Buy Now, Pay Later” (BNPL) payments,
today announced a partnership with the leading prestige beauty
omni-retailer Sephora to offer customers the flexibility to pay in
four installments when shopping for their favorite beauty brands
and products in the U.S. The partnership underscores both brands’
commitment to address their customers’ needs and will deliver an
omnichannel experience that makes purchasing everyday beauty
essentials easy, convenient and accessible to more shoppers.
“Convenience and flexibility are core to the promise of a
seamless shopping experience at Sephora and our goal is to continue
to curate and deliver the most innovative payment options for our
diverse shopper base,” said Carolyn Bojanowski, Senior Vice
President, General Manager of eCommerce, Sephora. “With our
shared ethos, Sephora’s partnership with Afterpay is a natural fit.
Now more than ever, it’s critical to provide both our existing
clients and new-to-Sephora shoppers with flexible solutions, and
this collaboration allows us to make prestige beauty even more
accessible to all.”
"Customers search for Sephora on our Shop Directory App every
two minutes1 and it ranks among one of our most requested retailers
with U.S. consumers,” said Alex Fisher, Head of Sales, North
America at Afterpay and Cash App. “We are thrilled to service
this demand, and provide more customers access to Sephora's curated
selection of premium products with the flexibility and convenience
of using Afterpay online and at their local Sephora store."
Sephora shoppers in the U.S. can Afterpay more than 340 curated
brands including Sephora-exclusives, Black-owned brands, and viral
favorites like Glow Recipe, Fashion Fair, and Rare Beauty by Selena
Gomez. The partnership will make thousands of products accessible
to more U.S. customers by offering them the option to pay over time
with Afterpay online at Sephora.com, at hundreds of stores
nationwide, and via the Afterpay app and Sephora app. The BNPL
payment service is anticipated to expand to Sephora Canada later
this year.
More than 20 million active customers use Afterpay at over
144,000 of the world’s favorite retailers to purchase the things
they want and need most without falling into revolving credit card
debt.2 To learn more about Afterpay and how it has transformed the
way consumers shop – online and in-stores at the best brands around
the world – visit newsroom.afterpay.com. For more information on
Sephora’s products and services, visit: www.sephora.com/about-us
and follow @Sephora on social media.
About Sephora Since its debut in North America more than
20 years ago, Sephora has been a leader in prestige omni-retail
with the mission of creating an inviting beauty shopping experience
and inspiring fearlessness in our community. With the goal of
delivering unbiased shopping support and a personalized experience,
Sephora invites clients to discover thousands of products from more
than 340 carefully curated brands, explore online and through our
mobile app, enjoy services at the Beauty Studio and engage with
expertly trained Beauty Advisors in more than 500 stores across the
Americas. And with its new long-term retail strategic partnership,
clients can now shop Sephora at Kohl's, a fully immersive, premium
beauty destination, with 200 locations in 2021, and at least 850
locations by 2023. Clients can access the free-to-join Beauty
Insider program and digital community, which together enhance the
experience of Sephora's passionate clients.
Sephora has been an industry-leading champion of diversity,
inclusivity, and empowerment, guided by our longstanding company
values. In 2019, Sephora announced a new tagline and manifesto, "We
Belong to Something Beautiful," to reinforce its dedication to
fostering belonging amongst all clients and employees and to
publicly strive for a more inclusive vision for retail in the
Americas. Sephora continues to give back to our communities and
advance inclusion in our industry through its social impact and
equity programming, called the Sephora D&I Heart Journey. For
more information, visit: https://www.sephora.com/about-us and
@Sephora on social media. For media inquiries, please visit our
Sephora newsroom or email ExternalComms@sephora.com.
About Afterpay Afterpay Limited is transforming the way
we pay by allowing customers to buy products immediately and pay
for their purchases over four installments.3 The service is
completely free3 for customers who pay on time - helping people
spend responsibly by paying over four installments without
incurring interest. As of March 31, 2022, Afterpay is offered by
more than 144,000 of the world’s favorite retailers and more than
20 million active customers have adopted the service.4
Afterpay is currently available in Australia, Canada, New
Zealand, the United States and the United Kingdom, France, Italy
and Spain, where it is known as Clearpay. Afterpay is on a mission
to power an economy in which everyone wins. Afterpay is a wholly
owned subsidiary of Block, Inc. (NYSE: SQ).
________________
1
Based on Afterpay data relating
to the number of searches including "Sephora" on Afterpay US Shop
Directory, calendar year to date.
2
Figures released in Block Q4 2021
results
3
Late fees may apply. Eligibility
criteria apply. See afterpay.com for full terms.
4
Figures released in Block Q1 2022
results
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220713005007/en/
Media Contacts: Afterpay PR Andres (Dru) Ortega
AndresO@squareup.com Sephora PR ExternalComms@sephora.com
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