HOUSTON, June 30, 2020 /PRNewswire/ -- BBVA
USA announced today that it has
received approval to open 15 new branches across Texas, the bank's largest market in its U.S.
footprint.
The branches, set to open in early 2021, underscore the bank's
5-year strategic plan launched in early 2020, which aims to help
clients improve their financial health. Adding branches at a
time when digital transactions are increasing demonstrates the
bank's belief that the branch format naturally facilitates
face-to-face relationships between bankers and their customers,
building a deep understanding of their financial needs.
"Though COVID-19 has expedited the migration of transactions
from branches to digital channels, for the short term if not
longer, the fact remains that banking is a people business," said
BBVA USA Head of Retail Larry
Franco. "We recognize the power of the digital channel, but have an
equally strong belief that banking is not an either/or scenario.
There are pivotal moments in banking that require deep
understanding, and during them, our bankers will offer solutions
and highlight our relevant digital capabilities. This combines the
best of both worlds."
The bank's 5-year strategic plan is underscored by six pillars
that are guiding BBVA globally, including pillar no. 1, which is
focused around helping clients improve their financial health as a
means to subsequently improve society's overall health. The bank's
data-driven placement model is the enabler by which it was able to
strategically expand its branch network to 15 new locations with
more than 30 percent of the planned branches located in
low-to-moderate income communities. All 15 new branches are
positioned to create opportunities for financial success and
sustainability.
To maximize clients experience, all 15 branches will feature an
updated model - the traditional teller line is now a one-stop-shop
Personal Banker bar where customers can sit while the same team
member that processes your transaction can originate a new account
and teach customers about the bank's latest digital capabilities.
All branch bankers also have data-driven customer insights to
provide personalized recommendations based on the customer's
transactional behavior and relationship.
Branches will also feature a dedicated area for bankers to
proactively contact our customers about the bank's latest product
or provide a recommendation based on their unique financial
situation. For interested customers, there is no need to come to
the branch, as all bankers are trained to guide the customer
through originating the account via the BBVA Mobile Banking
app.
"Branches are more than a place to conduct transactions, and
engaging customers digitally is integrated into the branch
experience - more than simply transaction takers, our bankers have
become technology facilitators and advisors," said BBVA
USA Relationship Model Discipline
Leader Cody Sparks. "Ultimately, we
are people serving people, whether that means acting as a trusted
advisor or helping our clients understand the latest in technology.
We see branches as fully complementary to our digital strategy, and
this will not change in a post-pandemic world."
The 15 new branches will be located in the following cities and
locations:
- Carpenters Landing Branch 15701 Wallisville Road, Houston, TX
- Crossing at Fort Bend Branch
7414 South Sam Houston Parkway West, Houston, TX
- Culebra Commons Branch 6626 West
Loop 1604 North, San Antonio,
TX
- Custer Road Branch 7119 Custer Road, McKinney, TX
- Grand Parkway Branch 2892 West Grand Parkway South,
Richmond, TX
- Grand Prairie Branch 902 West
Pioneer Parkway, Grand Prairie,
TX
- Grant & Louetta Branch 13105
Louetta Road, Cypress, TX
- Hickory Creek Branch 4600 Farm
to Market 2181 (also known as Swisher Road), Hickory Creek, TX
- Hutto Branch 722 U.S. Highway 79
West, Hutto, TX
- Marketplace Branch 651 North I-35BL, New Braunfels, TX
- Millstone/FM 1960 Branch 2503 Farm to Market 1960 East,
Houston, TX
- Park West Branch 1010 Katy Fort
Bend Road, Katy, TX
- Slaughter & South Congress Branch 8900 South Congress
Avenue, Austin, TX
- Spring Green Branch 9615 Spring
Green Boulevard, Katy, TX 1
- West Lake Village Branch 12230 West Lake Houston Parkway,
Houston, TX
Last week, BBVA USA announced
the launch of two digital updates designed to strengthen financial
freedom. The bank launched its new mobile banking app, Mobile 9.0,
and expanded transaction detail screen in mobile and online
banking, both aimed at leveraging the bank's technology expertise
to provide a better experience and more transparency and control
for customers. Both services also reflect the bank's strategic
plan. Click here for more.
For more BBVA news visit, www.bbva.com and the U.S.
Newsroom.
Additional news updates can be found via Twitter and
Instagram.
For more financial information about BBVA in the U.S., visit
bbvausa.investorroom.com.
About BBVA
BBVA Group
BBVA (NYSE: BBVA) is a customer-centric global financial services
group founded in 1857. The Group has a strong leadership position
in the Spanish market, is the largest financial institution in
Mexico, and has leading franchises
in South America and the Sunbelt
Region of the United States. It is
also the leading shareholder in Turkey's Garanti BBVA. BBVA's purpose is to
bring the age of opportunities to customers by providing the best
solutions and helping them make the best financial decisions
through an easy and convenient experience. The institution's
responsible banking model aspires to achieve a more inclusive and
sustainable society. BBVA rests on three solid values: customer
comes first, we think big and we are one team.
BBVA USA
In the U.S., BBVA is a Sunbelt-based financial institution that
operates 641 branches, including 330 in Texas, 89 in Alabama, 63 in Arizona, 61 in California, 44 in Florida, 37 in Colorado and 17 in New Mexico. The bank ranks among the top 25
largest U.S. commercial banks based on deposit market share and
ranks among the largest banks in Alabama (2nd), Texas (4th) and Arizona (6th). In the U.S., BBVA has been
recognized as one of the leading small business lenders by the
Small Business Administration (SBA) and ranked 14th nationally in
terms of dollar volume of SBA loans originated in fiscal year
2019.
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SOURCE BBVA USA