Ameriprise Financial Names FCB Its Creative Agency of Record
February 18 2020 - 1:11PM
Business Wire
Agency’s San Francisco office selected to help
the firm continue to evolve its brand as it approaches 15th year as
independent company
Ameriprise Financial (NYSE: AMP) today announced it has selected
San Francisco-based FCB West as its creative agency of record after
a competitive review. Ameriprise will work with FCB West as it
continues to evolve its brand, which it successfully established in
2005 when it debuted as an independent, publicly traded company.
The new relationship will build on past campaigns that have driven
awareness of Ameriprise’s reputation as a leading wealth manager
focused on helping clients feel confident about their financial
future. FCB will also help Ameriprise appeal to younger mass
affluent and affluent investors entering the firm’s target
market.
“We’re proud of the success of the Ameriprise brand over the
last 15 years, and we are excited to partner with FCB West to build
on our terrific momentum,” said Marie O’Neill, senior vice
president of marketing at Ameriprise. “FCB’s fresh strategic
thinking, strong analytical capabilities and innovative creative
will help showcase our financial advice value proposition to even
more households.”
The agency’s scope also includes work for Columbia Threadneedle
Investments. FCB West will be responsible for integrated brand
creative and strategy for both organizations.
“We’re thrilled to partner with Ameriprise and Columbia
Threadneedle Investments as their lead creative agency,” said FCB
West Chief Creative Officer Karin Onsager-Birch. “As pioneers in
comprehensive financial advice, a seemingly rational but actually
very emotionally charged service, the opportunity to partner in
helping raise awareness and growing their brands is incredibly
exciting.”
Work from FCB West is expected to launch later this year. Media
planning and buying were not part of the review and will remain
with the New York-based agency Initiative.
About Ameriprise Financial At Ameriprise Financial, we
have been helping people feel confident about their financial
future for more than 125 years. With extensive advisory, asset
management and insurance capabilities and a nationwide network of
approximately 10,000 financial advisors, we have the strength and
expertise to serve the full range of individual and institutional
investors' financial needs. For more information, or to find an
Ameriprise financial advisor, visit ameriprise.com.
About FCB FCB (Foote, Cone & Belding) is a global,
award-winning and fully integrated marketing communications company
with a heritage of creativity and success dating from 1873. Named
Cannes Lions 2019 North American Creative Agency of the Year and a
2019 Ad Age A-List global top 10, FCB focuses on creating “Never
Finished” campaign ideas that have the power to transform brands,
businesses and communities. With more than 8,000 people in 109
operations in 80 countries, the company is part of the Interpublic
Group of Companies (NYSE: IPG). Visit fcb.com or follow @FCBglobal
on Instagram and Twitter and FCB Global on Facebook.
Ameriprise Financial Services, Inc. Member FINRA and SIPC. ©
2020 Ameriprise Financial, Inc. All rights reserved.
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version on businesswire.com: https://www.businesswire.com/news/home/20200218005929/en/
Cassandra Osei, Media Relations 212.437.8682
cassandra.osei@ampf.com
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