Jazwares Announces Partnership with Kellytoy for Russ Berrie™ Worldwide
February 14 2019 - 7:00PM
Jazwares LLC, a global leader in toys and licensing, announced
today that its affiliate Zag Toys, LLC (“Zag Toys”) formed a
strategic partnership for their wholly owned brand Russ Berrie™,
with Kellytoy, an influential manufacturer and distributor of
plush toys and pet products. This relationship will carry on the
50+ year legacy of the Russ Berrie™ brand, positioning it globally
as the premier plush brand on retail shelves in Fall 2019.Kellytoy
will market the Russ Berrie™ brand through its global distribution
channels, which include almost every market segment.“Working
together with Kellytoy will maximize the Russ Berrie™ legacy,” says
Judd Zebersky, Jazwares CEO and President. “By leveraging Russ
Berrie™ and its reputation for quality and commitment to “Make
Someone Happy™” with Kellytoy’s global footprint we’ll secure
placement in retailers all around the world, putting Russ Berrie™
at the forefront of today’s plush presence at retail.”The companies
will work closely on branding and product strategy to focus on both
innovation and fan favorites. The Fall 2019 Russ Berrie™ line will
feature, but not be limited to:
- Li’l Peepers™: a beloved plush line for more than 20
years
- Yomiko Classics™: a realistic plush line that’s a breed
apart from all others
- Petooties Pets™*: an innovative new mini plush line of
adorable collectible baby animals
- MeBears™: unique and irresistibly cute bears with
something for everyone
- Russ Baby™: the classic line that’s been synonymous with
quality and safety for decades
- Russ Trends™: whimsical, colorful plush lines featuring
fun characters
- Russ Pet™: an adorable plush line of pet toys for furry
friends
- Plus seasonal offerings: adorable plush lines for every
holiday
“This partnership with Jazwares couldn’t be a better fit,” says
Kellytoy CEO Jonathan Kelly. “It’s a win-win for both companies, as
our customers are one and the same. Russ Berrie™ products are a
leading brand with a great history and will complement our own
plush toy lines; while our global distribution strength will enable
the Russ Berrie™ brand to penetrate new markets.”For more
information on Jazwares, please visit www.Jazwares.com.
Note to Media: Samples & high-res images available
upon request.*UK will continue to be managed by Jazwares, as it
pertains to Petooties Pets.
About Jazwares LLCJazwares, a subsidiary of Alleghany
Capital Corporation, is a global leader in consumer products
including toys, plush, collectibles, musical instruments, and
consumer electronics. With over 20 years of design, development,
and manufacturing expertise, Jazwares is an award-winning company
with a progressive focus on identifying new trends and transforming
them into . high-quality products for consumers of all ages.
Jazwares, which is headquartered in Sunrise, FL, has offices around
the world and sells in over 100 countries. Jazwares' mission is to
entertain through the creation of innovative product. The company's
portfolio features a variety of dynamic, wholly-owned brands along
with leading global licenses, and includes acquisitions First Act™,
Russ Berrie™, Applause™, and Zag Toys™. Alleghany Capital
Corporation is a wholly-owned subsidiary of Alleghany Corporation
(NYSE: Y). For more information on Alleghany Capital
Corporation, please visit www.alleghanycc.comAbout
KellytoyKellytoy manufacturers a portfolio of award winning
everyday and seasonal plush products that includes its best-selling
Squishmallows™, Kellybaby™ as well as a pet products line called
Wags & Purrs™. Over the past three decades, Kellytoy has
positioned itself to meet the needs of its customers in mass
market, gift/specialty/toy retailers, party and pet stores,
supermarkets, discount stores, drug stores, amusement parks and
even crane machines in arcades the world over. Kellytoy also makes
products in collaboration with leading classic characters,
including major licenses, as well as blockbuster theatrical
franchises. www.kellytoy.comMedia Enquiries For
Jazwares:Ashley Ferguson | Public Relations | +1 305-985-8306
| Aferguson@Jazwares.com |
For Kellytoy:Dan Grody | Tellem Grody PR |
310-313-3444 | dan@tellemgrodypr.com
###
This release contains disclosures which are forward-looking
statements as defined in the Private Securities Litigation Reform
Act of 1995. Forward-looking statements include all
statements that do not relate solely to historical or current
facts, and can be identified by the use of words such as "may,"
"will," "expect," "project," "estimate," "anticipate," "plan,"
"believe," "potential," "should," "continue" or the negative
versions of those words or other comparable words. These
forward-looking statements are based upon Jazwares' current plans
or expectations and are subject to a number of uncertainties and
risks. These statements are not guarantees of future
performance, and Jazwares has no specific intention to update these
statements. As a consequence, current plans, and anticipated
actions may differ from those expressed in any forward-looking
statements made by Jazwares or on Jazwares’ behalf.
- Russ Brand Assorted Plush_rev
Ashley Ferguson
Jazwares
+ 1 305 985 8306
Aferguson@jazwares.com
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