Zayn Malik Shows Signature Style with Special
Avatar and Message for Harry Potter: Puzzles & Spells Fans
Zynga Inc. (Nasdaq: ZNGA):
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Harry Potter: Puzzles & Spells
Welcomes Winter Holidays with Christmas-themed Collection Event,
New Magical Creature and Social Surprises Throughout December
(Graphic: Business Wire)
WHO: Zynga Inc. (Nasdaq: ZNGA), a global leader in
interactive entertainment, announced that winter holiday
celebrations are rolling out in its recently released mobile game
Harry Potter: Puzzles & Spells. Officially licensed from Warner
Bros. Games and published under the Portkey Games label, players of
the game will be treated to a series of seasonal festivities
throughout December, ranging from special limited-time collection
events to a host of holiday decor and surprises.
WHAT: In the game, players can collect cards to complete
the new, limited-time ‘Christmas in the Wizarding World’ album to
earn a mythical Unicorn as their companion magical creature. Later
in the month, holiday decor and weather will turn Hogwarts into a
wintry, wizarding wonderland as players encounter falling
snowflakes on their gameboard that can be collected to earn
rewards. Bringing a bang to the festivities, brightly colored
‘Wizard Cracker’ boosts will drop into the puzzles unexpectedly,
giving players the gift of an extra gem-clearing blast as they
complete puzzles in this magical Match-3 game.
Bringing style to the season, international artist and known
Harry Potter fan Zayn Malik has worked closely with the Zynga team
to create new customization elements for the magical Match-3 title.
To replicate more life-like features for his avatar in Harry
Potter: Puzzles & Spells, Zayn worked to create new eyebrow,
earring, beard and eye customizations that will be available
in-game to all players in the new year. Malik has shared artwork of
his in-game avatar on his own social channels in December, with an
invitation for his fans and fellow gamers to share images of their
own.
Additionally, as the calendar arrives at Christmas Eve, players
can also visit the Harry Potter: Puzzles & Spells social
channels for more surprises and holiday cheer during the last week
of the year.
QUOTES: “I really enjoyed working with the Zynga team
coming up with new elements to the avatar creator,” said Zayn
Malik. “I feel like seeing the animated version of myself in the
game made it way more fun and with these new customizations that
are coming soon, all players will have the opportunity to feel more
connected to the game and make their character look more like
themselves!”
“As any fan of the Harry Potter books and films knows, Christmas
at Hogwarts is a very special time,” said Yaron Leyvand, Senior
Vice President of Games at Zynga. “For the first winter holiday for
Harry Potter: Puzzles & Spells, we wanted to treat players to a
range of new content and seasonal rewards, released throughout
December. We’re excited to celebrate the season with players and
also have many more magical Match-3 events and activities in store
for next year.”
BACKGROUND: In Harry Potter: Puzzles & Spells,
players enter a Match-3 adventure brimming with the spells, humour,
colour and characters of the Harry Potter series. Featuring the
soundtrack and voiceover recordings from the original Harry Potter
films, fans follow an authentic, mobile retelling of Harry’s
journey through the wizarding world. Earning spells and special
boosts as they advance, players solve Match-3 puzzles populated
with hopping Chocolate Frogs, fluttering Winged Keys, battling
wizard chess pieces and other unexpected obstacles and objects. In
the spirit of camaraderie and friendly competition at Hogwarts,
players can join or form clubs with other fans to socialise,
collaborate on puzzle strategies, share lives and vie for prizes in
exclusive Club Events.
Harry Potter: Puzzles & Spells is playable on iOS and
Android devices worldwide, as well as on Amazon Kindle and
Facebook. For more information and to connect with other fans,
follow us on Facebook, Instagram and Twitter, and visit the game’s
website at www.harrypotterpuzzlesandspells.com.
SUPPORTING ASSETS: Supporting visual assets available at:
https://bit.ly/HPPSHoliday
About Zynga Zynga is a
global leader in interactive entertainment with a mission to
connect the world through games. To date, more than one billion
people have played Zynga’s franchises including CSR RacingTM,
Empires & PuzzlesTM, Merge Dragons!TM, Merge Magic!TM, Toon
BlastTM, Toy BlastTM, Words With FriendsTM and Zynga PokerTM.
Zynga’s games are available in more than 150 countries and are
playable across social platforms and mobile devices worldwide.
Founded in 2007, the company is headquartered in San Francisco with
locations in the U.S., Canada, U.K., Ireland, India, Turkey and
Finland. For more information, visit www.zynga.com or follow Zynga
on Twitter, Instagram, Facebook or the Zynga blog.
About Warner Bros. Games
Warner Bros. Games, a division of Warner Bros. Home Entertainment,
Inc., is a premier worldwide publisher, developer, licensor and
distributor of entertainment content for the interactive space
across all platforms, including console, handheld, mobile and
PC-based gaming for both internal and third-party game titles.
Additional information about Warner Bros. Games can be found at
https://www.wbgames.com/.
About Portkey Games Portkey
Games, from Warner Bros. Interactive Entertainment, is the games
label dedicated to creating new Wizarding World mobile and
videogame experiences that place the player at the center of their
own adventure, inspired by J.K. Rowling’s original stories. Portkey
Games offers players the opportunity to make their own narrative
choices and engage with the Wizarding World setting to create new
and unique experiences. The label was created to bring gamers and
fans new gaming experiences that allow them to delve into the magic
of the Wizarding World in immersive ways where they can define
their own Wizarding World story.
Forward Looking Statements This press release contains
forward-looking statements relating to, among other things,
gameplay details, game features, and a limited-time holiday event
and the expectation of additional events and features in 2021 in
Harry Potter: Puzzles & Spells. Forward-looking statements
often include words such as “outlook,” “projected,” “planned,”
“intends,” “will,” “anticipate,” “believe,” “target,” “expect,” and
statements in the future tense are generally forward-looking. The
achievement or success of the matters covered by such
forward-looking statements involves significant risks,
uncertainties and assumptions. Undue reliance should not be placed
on such forward-looking statements, which are based on information
available to us on the date hereof. We assume no obligation to
update such statements. More information about these risks,
uncertainties, and assumptions is or will be described in greater
detail in our public filings with the Securities and Exchange
Commission (the “SEC”), copies of which may be obtained by visiting
our Investor Relations website at http://investor.zynga.com or the
SEC’s website at www.sec.gov.
WIZARDING WORLD, HARRY POTTER Publishing Rights © J.K. Rowling.
HARRY POTTER: PUZZLES & SPELLS, PORTKEY GAMES, WIZARDING WORLD
and HARRY POTTER characters, names and related indicia © and ™
Warner Bros. Entertainment Inc. ™ Zynga Inc. All Rights
Reserved.
WB SHIELD: ™ & © Warner Bros. Entertainment Inc. (s20)
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version on businesswire.com: https://www.businesswire.com/news/home/20201222005003/en/
ZYNGA MEDIA CONTACT: Dana Whitney |
dwhitney@zynga.com
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