BEIJING, March 31 /Xinhua-PRNewswire-FirstCall/ -- XFMedia (NASDAQ:XFML), a leading media group in China, announced the addition of another independent director to its Board of Directors, Mr. David Green is Chairman and Founder of SEPTEMBER FILMS, a leading television production company with offices in London and Los Angeles. Mr. Green will also sit on the Board's Investment and Compensation Committees. At the same time, the Company announced the appointment of other existing independent directors to various Board committees to better utilize their expertise for the Company's growth. Mr Green, born and now based in London, founded SEPTEMBER FILMS in 1992 and has since made over a thousand hours of prime time television. TV series that he has produced include the landmark Hollywood Women series and SEPTEMBER's flagship show Bridezillas. He has also directed over 100 dramas and documentaries, including Boy in the Bubble for ITV, Wilfred and Eileen and East Lynne for BBC Drama, and the award-winning ITV movie 1914 All Out. His feature film directing credits notably include the Oscar-nominated Buster (4 awards) and the $22m Disney action adventure Wings of the Apache. Having lived and worked in Hollywood, Mr. Green is a veteran of the British and American film and television industries, with significant expertise, background and contacts in the TV world. Photo link: http://www.xinhuafinancemedia.com/DavidGreen/ "I am honored to join the Board of XFMedia, which has strong positioning in the marketplace and tremendous potential for growth in China," Mr Green said. "With my European media background, I look forward to working closely with the strong US media industry experts on the Board, to jointly help expand the Company's business." Ms. Fredy Bush, Chairman and CEO of XFMedia said, "We are fortunate to have David joining XFMedia as an independent director and appreciate his taking on additional responsibilities as a member of the Board committees. His experience in building a successful television and film production company is very relevant to XFMedia, and he will undoubtedly bring invaluable insights that will enhance XFMedia's world-class business in China." "Given the strategic importance of TV to XFMedia, I expect that David can provide significant guidance as we expand that part of the Company's business," Ms Bush added. Strengthened Committee Composition XFMedia's Board of Directors now has 13 members of which 8 are independent. In order to leverage the expertise of the broadened team of independent directors for the Company's growth, the Board of Directors also appointed additional members to various committees. The new committees are as follows: Compensation Committee Chairman: Mr. John Springer -- Director of Global Operations, Golf Division, Nike, Inc. Members: Mr. David Green -- Chairman and Founder of SEPTEMBER FILMS, a division of DCD Media plc. Mr. Larry Kramer -- senior advisor, Polaris Venture Partners; former president, CBS Digital Media; former chairman, CEO and founder of MarketWatch Investment Committee Chairman: Mr. David Olson -- partner of The Yucaipa Companies, former Chairman and CEO of Donaldson, Lufkin & Jenrette's Asia Pacific region and Credit Suisse First Boston's Chairman of Investment Banking, Asia Pacific Members: Mr. Aloysius T. Lawn -- an attorney in private practice Mr. David Green Nominating and Corporate Governance Committee Chairman: Mr. David Olson Members: Mr. John Springer Mr. Larry Kramer Audit Committee (remain unchanged) Chairman: Mr. Aloysius T. Lawn Members: Mr. John Springer Mr. Steve Richards -- COO of Silver Pictures and co-president of Dark Castle Entertainment, a division of Silver Pictures For the biographies of individual directors, please visit http://www.xinhuafinancemedia.com/en/our-company/board-and-management/board- of-directors/ . Note: If the URL above wraps to a second line, paste both lines into the browser. About Xinhua Finance Media Xinhua Finance Media ("XFMedia"; Nasdaq: XFML) is a leading media group in China with nationwide access to the upwardly mobile demographic. Through its five synergistic business groups, Advertising, Broadcast, Print, Production and Research, XFMedia offers a total solution empowering clients at every stage of the media process and connecting them with their target audience. Its unique platform covers a wide range of media assets, including television, radio, newspaper, magazine, outdoor, online and other media assets. Headquartered in Beijing, the company has offices and affiliates in major cities of China including Beijing, Shanghai, Guangzhou, Shenzhen and Hong Kong. For more information, please visit http://www.xinhuafinancemedia.com/ . Safe Harbor Statement This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," 'confident' and similar statements. Among other things, quotations from management in this announcement contain forward-looking statements. Statements that are not historical facts, including statements about XFMedia's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties that could cause actual results to differ materially from those contained in any forward-looking statements. Potential risks and uncertainties include, but are not limited to, risks outlined in XFMedia's filings with the U.S. Securities and Exchange Commission, including its registration statement on Form F-1. All information provided in this press release is as of the date hereof, and XFMedia undertakes no duty to update such information, except as required under applicable law. For more information: Media Contact Joy Tsang Tel: +86-21-6113-5999 Email: IR Contact Jennifer Chan Lyman Tel: +86-21-6113-5960 Email: DATASOURCE: Xinhua Finance Media CONTACT: Media Contact, Joy Tsang, +86-21-6113-5999, or , or IR Contact, Jennifer Chan Lyman, +86-21- 6113-5960, or , both of XFMedia Web Site: http://www.xinhuafinancemedia.com/

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