XFMedia's Fortune China Financial TV Programs Expand Landing Coverage to Total 80 Terrestrial TV Channels
March 19 2008 - 8:38AM
PR Newswire (US)
BEIJING, March 19 /Xinhua-PRNewswire/ -- XFMedia (NASDAQ:XFML), a
leading media group in China, announced that two of the Fortune
China financial television programs ("Fortune China") have added
landing coverage to a total of eighty terrestrial television
channels across 24 of China's 31 provinces and provincial-level
municipalities. The programs are Fortune China Weekly and Fortune
Celebrity, the two weekly programs in the series. Building upon the
existing coverage Fortune China enjoys on the nationwide satellite
television NMTV, the programs are now available on more than one
channel to the local households in these regions. This development
deepens the reach of the programs, enhances the brand visibility
and hence is expected to increase the advertising revenues. The
Fortune China series, broadcast in Chinese, is composed of six
programs which focus on financial and investment related
information and analysis and includes interviews with influential
business people. The shows target China's upwardly mobile
demographic who have a keen interest in investment. The Fortune
China shows now reach a total potential viewing audience of
approximately 225 million through the NMTV satellite channel and a
total of 80 terrestrial channels. According to data from CSM Media
Research, ratings for the six programs on NMTV averaged 0.144% in
the fourth quarter of 2007; 32% higher than the third quarter of
2007, with five of the shows recording new monthly highs. "XFMedia
is strong in financial content, and these are among the most
popular and widely watched financial programs in the market,"
XFMedia CEO Ms Fredy Bush said. "Combined with our strong ad sales
capability, we believe we are the market leader in this area." Ms
Bush said she expects the expanded broadcasting coverage of the
Fortune China shows will help promote the Fortune China brand, and
increase advertising revenues. "It is encouraging to note that the
Fortune China shows in February saw a 54% growth in gross
advertising revenues over January. Management expects the show's
revenues for this year to see continued growth over last year,"
added Ms Bush. The company who produces the Fortune China just won
the "2008 Top TMT (Technology, Media & Telecom) Enterprises
with The Best Investment Value" Award on January 19. This award was
presented at the China International Private Equity Forum to the
enterprises in the industry of Technology, Media and Telecom which
have the highest growth potential as an investment target for
investors. The Fortune China program series itself has recently won
the "2007 Most Globalized Financial Program Award" awarded on March
15 by the New Weekly news magazine. This award was established to
give credit to financial TV programs in China that provide good
international standards and quality in terms of program content and
production style. The shows, amongst the best known financial TV
series in China, also won the Award of the TV Media with the Best
Investment Value in 2006 and 2007 consecutively. The award
recognizes the shows in China that provide the best return for the
advertising dollars spent. XFMedia derives revenue through
advertising sales and licensing of TV programs, including the
Fortune China series. The six programs in the Fortune China
financial television series are Fortune Morning, Fortune Guide,
Fortune Broadway, Fortune Talk Show, Fortune China Weekly and
Fortune Celebrity. About Xinhua Finance Media Xinhua Finance Media
("XFMedia"; NASDAQ: XFML) is a leading media group in China with
nationwide access to the upwardly mobile demographic. Through its
five synergistic business groups, Advertising, Broadcast, Print,
Production and Research, XFMedia offers a total solution empowering
clients at every stage of the media process and connecting them
with their target audience. Its unique platform covers a wide range
of media assets, including television, radio, newspaper, magazine,
outdoor, online and other media assets. Headquartered in Beijing,
the company has offices and affiliates in major cities of China
including Beijing, Shanghai, Guangzhou, Shenzhen and Hong Kong. For
more information, please visit http://www.xinhuafinancemedia.com/ .
Safe Harbor Statement This announcement contains forward-looking
statements. These statements are made under the "safe harbor"
provisions of the U.S. Private Securities Litigation Reform Act of
1995. These forward-looking statements can be identified by
terminology such as "will," "expects," "anticipates," "future,"
"intends," "plans," "believes," "estimates," "confident" and
similar statements. Among other things, quotations from management
in this announcement contain forward-looking statements. Statements
that are not historical facts, including statements about XFMedia's
beliefs and expectations, are forward-looking statements.
Forward-looking statements involve inherent risks and uncertainties
that could cause actual results to differ materially from those
contained in any forward-looking statements. Potential risks and
uncertainties include, but are not limited to, risks outlined in
XFMedia's filings with the U.S. Securities and Exchange Commission,
including its registration statement on Form F-1. All information
provided in this press release is as of the date hereof, and
XFMedia undertakes no duty to update such information, except as
required under applicable law. For more information, please
contact: Media Contact Joy Tsang Tel: +86-21-6113-5999 Email: IR
Contact Jennifer Chan Lyman Tel: +86-21-6113-5960 Email:
DATASOURCE: XFMedia CONTACT: Media Contact: Joy Tsang,
+86-21-6113-5999, or ; Or IR Contact: Jennifer Chan Lyman, +86-21-
6113-5960, or
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