Media Alert: Unica Moderates DM Days Panel "Mapping a Course Forward: Economic Challenges, Trends and Success Strategies"

WHAT:   Mapping a Course Forward: Economic Challenges, Trends and Success
        Strategies Panel Presentation moderated by Unica and featuring Euro
        RSCG Discovery and Razorfish

WHO:    Zain Raj - CEO, Euro RSCG Discovery
        Sarah Baehr - Vice President-Media, Razorfish
        Elana Anderson - Vice President, Product Marketing & Strategy,
        Unica

WHEN:   DM Days 2009, June 16, 2009, 9:45 a.m. - 10:45 a.m.

WHY:    This panel session presents a high-level view of the economic
        climate over the coming months, plus key success strategies for
        meeting challenges head-on. The executive panelists will look at
        how marketing innovation best practices and applied technologies
        can help direct marketers translate a bleak economic outlook into
        one that holds opportunities for their companies.

For additional information, please visit http://www.unica.com.

About Unica

Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's marketing management solutions streamline the entire marketing process from analysis and planning to project management, execution and measurement. More than 800 companies worldwide depend on Unica for their enterprise marketing management solution.

Unica is headquartered in Waltham, Mass. with offices around the globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2009 Unica Corporation. Unica, the Unica logo, MarketingCentral and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Contact: Dan Ring Unica Corporation 781-487-8641 dring@unica.com

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