UNCA Unica (MM)

Unica Corporation (NASDAQ: UNCA), the leading global provider of enterprise marketing management (EMM) solutions, today introduced the ROI Catalyst Program aimed at helping marketers quickly and effectively implement interactive marketing solutions in their own environments. These solutions help demonstrate how interactive marketing tactics can significantly increase marketing performance.

The Program consists of four distinct solutions that are built around specific business scenarios. The solutions, comprised of Unica products and services, are designed for rapid implementation in the customer's environment using the customer's production data to deliver near-immediate business value. The solutions are defined as follows:

-- Website Targeted Marketing, measures the lift of targeted website offers compared to static offers, highlighting the value of 1-to-1 onsite marketing

-- Website Remarketing, illustrates the value of leveraging web behavioral data in outbound marketing specifically focusing on web remarketing through email or other outbound channels

-- Event-Based Marketing, provides sophisticated analysis of highly volatile, high volume transactional data to yield insights about customer needs, thereby driving competitive advantage

-- Contact Optimization, optimizes campaigns in the face of multiple offers targeted to overlapping customer audiences; demonstrates lift for optimized high-volume, recurring campaigns

"In this economic environment, it is really hard to justify investment in marketing technology. New projects need to demonstrate how they contribute to a company's bottom line," said Elana Anderson, vice president of product strategy and marketing at Unica. "Through the Unica ROI Catalyst Program, we will partner with our customers to prove the results that marketing technology can deliver. The program is designed to quickly get marketers up and running with their interactive marketing initiatives -- and achieve tangible results -- within weeks."

For more information, please see: http://www.unica.com/roicatalyst.

About Unica

Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's marketing management solutions streamline the entire marketing process from analysis and planning to project management, execution and measurement. More than 800 companies worldwide depend on Unica for their enterprise marketing management solution.

Unica is headquartered in Waltham, Mass. with offices around the globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2009 Unica Corporation. Unica, the Unica logo, MarketingCentral and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements

The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those factors listed in the Company's Annual Report on Form 10-K for the fiscal year ended September 30, 2008 under "Risk Factors", which factors could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

Contacts: Dan Ring Unica 781-487-8641 dring@unica.com