UNCA Unica (MM)

Unica Corporation (NASDAQ: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced new enhancements for its industry-leading on-demand marketing resource management (MRM) solution, Marketing Central. Highlighted by a new Markup tool and improved ease of use, the latest version of Marketing Central expands collaborative features to improve processes for the many thousands of marketers using Marketing Central to manage hundreds of projects every day.

As a large percentage of today's marketing projects include an online element such as a landing page or micro-site, Marketing Central helps an organization's web and traditional marketing departments collaborate enabling them to more quickly and effectively manage reviews, feedback, and approval processes, ultimately building a better workflow. The end results are fewer review cycles, more consistent messages, less mistakes, and reduced rush charges for both on and offline campaigns.

Marketing Central's new functionality is entirely browser-based and requires no plug ins, making it more reliable and cost-efficient for marketers to use. The solution enables marketers to quickly and easily markup any type of content -- from PDF files for print work and native HTML to MPEGs and other video formats.

"As marketers, we're always looking for ways to improve and streamline processes from both a cost perspective and a time perspective; this is why we use Marketing Central," said Cheryl Zekas, manager, marketing support services, Virtua Health. "The new Markup tool makes collaboration a snap and simplified navigation makes the solution even easier to use; the new scribble feature is ideal for reviews and approvals."

"With marketing budgets and projects shifting to online channels, Marketing Central's enhancements further improve processes for interactive and multi-channel marketing communications teams," said Kevin Keane, vice president of business development, Unica. "As a company focused exclusively on the needs of marketers, these new capabilities were developed to help marketers realize best practices and achieve the productivity, visibility, and accountability they want in their departments."

About Unica

Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's marketing management solutions streamline the entire marketing process from analysis and planning to project management, execution and measurement. More than 800 companies worldwide depend on Unica for their enterprise marketing management solution.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2009 Unica Corporation. Unica, the Unica logo, MarketingCentral and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements

The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those listed in the Annual Report on Form 10-K for the fiscal year ended September 30, 2008 under "Risk Factors," which could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.