Unica Enhances Capabilities for Industry-Leading On-Demand Marketing Operations Solution
May 12 2009 - 8:30AM
Marketwired
Unica Corporation (NASDAQ: UNCA), a leading global provider of
enterprise marketing management (EMM) solutions, today announced
new enhancements for its industry-leading on-demand marketing
resource management (MRM) solution, Marketing Central. Highlighted
by a new Markup tool and improved ease of use, the latest version
of Marketing Central expands collaborative features to improve
processes for the many thousands of marketers using Marketing
Central to manage hundreds of projects every day.
As a large percentage of today's marketing projects include an
online element such as a landing page or micro-site, Marketing
Central helps an organization's web and traditional marketing
departments collaborate enabling them to more quickly and
effectively manage reviews, feedback, and approval processes,
ultimately building a better workflow. The end results are fewer
review cycles, more consistent messages, less mistakes, and reduced
rush charges for both on and offline campaigns.
Marketing Central's new functionality is entirely browser-based
and requires no plug ins, making it more reliable and
cost-efficient for marketers to use. The solution enables marketers
to quickly and easily markup any type of content -- from PDF files
for print work and native HTML to MPEGs and other video
formats.
"As marketers, we're always looking for ways to improve and
streamline processes from both a cost perspective and a time
perspective; this is why we use Marketing Central," said Cheryl
Zekas, manager, marketing support services, Virtua Health. "The new
Markup tool makes collaboration a snap and simplified navigation
makes the solution even easier to use; the new scribble feature is
ideal for reviews and approvals."
"With marketing budgets and projects shifting to online
channels, Marketing Central's enhancements further improve
processes for interactive and multi-channel marketing
communications teams," said Kevin Keane, vice president of business
development, Unica. "As a company focused exclusively on the needs
of marketers, these new capabilities were developed to help
marketers realize best practices and achieve the productivity,
visibility, and accountability they want in their departments."
About Unica
Unica Corporation (NASDAQ: UNCA) is a leading global provider of
enterprise marketing management (EMM) software and services. The
most comprehensive EMM suite on the market today, Unica's marketing
management solutions streamline the entire marketing process from
analysis and planning to project management, execution and
measurement. More than 800 companies worldwide depend on Unica for
their enterprise marketing management solution.
Unica is headquartered in Waltham, Massachusetts with offices
around the globe. For more information, visit www.unica.com.
Note to Editors: Copyright 2009 Unica Corporation. Unica, the
Unica logo, MarketingCentral and NetInsight are registered
trademarks of Unica Corporation. All other product names, service
marks, and trademarks mentioned herein are trademarks of their
respective owners.
Forward-looking Statements
The information provided in this press release above contains
forward-looking statements that relate to future events and future
financial performance of Unica. These forward-looking statements
are based upon Unica's historical performance and its current
plans, estimates and expectations and are not a representation that
such plans, estimates, or expectations will be achieved. These
forward-looking statements represent Unica's expectations as of the
date of this press announcement. Subsequent events may cause these
expectations to change; and Unica disclaims any obligation to
update or revise the forward-looking statements in the future.
Matters subject to forward-looking statements involve known and
unknown risks and uncertainties, including those listed in the
Annual Report on Form 10-K for the fiscal year ended September 30,
2008 under "Risk Factors," which could cause Unica's performance or
achievements to be materially different from those expressed or
implied by the forward-looking statements.
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