UNCA Unica (MM)

Unica Corporation (NASDAQ: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced that it has been positioned in the "Leaders" quadrant of Gartner, Inc.'s "Magic Quadrant for CRM Multichannel Campaign Management, 2009" report, by Adam Sarner, published April 24, 2009.

Gartner defines "Leaders" as companies that "consistently do considerably better in overall campaign management performance for basic and advanced campaign management, as well as for integration with e-marketing. Leaders have high market visibility, high market penetration, strong market momentum and a strategic vision for growing the campaign management business."

"Unica offers the industry's most complete interactive marketing solution, and we believe our Leaders placement in the Magic Quadrant for Multichannel Campaign Management further validates our position in the global market," said Yuchun Lee, CEO of Unica. "Today's marketers face countless challenges as campaign management continues to evolve. Our advanced Interactive Marketing technology supports inbound and outbound communications, both online and offline, helping marketers to better engage customers at the right time and ultimately increase returns."

Unica's award-winning Campaign Management solution allows marketers to create, test, optimize, deploy, and measure highly personalized, multichannel communications strategies. Unica Interactive Marketing(TM), of which Campaign plays a central role, enables marketers to move beyond batch and blast outbound marketing to personalized customer dialogs by leveraging customers' past and current behaviors to identify the best marketing message to deliver in any channel at any time.

For more information on Unica's offerings, please visit www.unica.com.

About the Magic Quadrant

The Gartner Magic Quadrant is copyrighted 2009 by Gartner, Inc., and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Unica

Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's marketing management solutions streamline the entire marketing process from analysis and planning to project management, execution and measurement. More than 800 companies worldwide depend on Unica for their enterprise marketing management solution.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2009 Unica Corporation. Unica, the Unica logo, MarketingCentral and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements

The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those listed in the Annual Report on Form 10-K for the fiscal year ended September 30, 2008 under "Risk Factors," which could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.