UNCA Unica (MM)

Unica Corporation (NASDAQ: UNCA): WHAT: Modern Marketing - SAGE - "Marketing So Relevant, It Feels Like a Service," the first in a series of innovative customer webcasts hosted by Unica Corporation � WHO: Thomas Hayden - Director of Marketing Systems, SAGE Jay Henderson - Director of Segment Management, Unica Corporation � WHEN: Wednesday, March 12, 2008 2:00 pm Eastern Time � WHY: Many of today's marketers don't realize that technology exists to help create and execute marketing campaigns that anticipate their customers' needs. And even those marketers who are aware of these technologies don't necessarily know how to truly leverage their value. In this ongoing webcast series, industry leaders will discuss best practices for using marketing software for executing responsive campaigns that acquire, grow and retain customers. � In the inaugural webcast, SAGE, one of the world's leading publishers of journals and books, will present marketing trends and challenges and discuss how software from Unica has helped modernize their marketing strategies. SAGE will share how they have exceeded customer expectations and delivered a competitive advantage. � "Modern marketing is challenging because buyers are sophisticated," said Tom Hayden, director of marketing systems at SAGE. "Marketers must understand their buyers well enough to deliver marketing so relevant that it's perceived as a service. Unica has been key to helping SAGE strive toward this while staying within budget and ultimately demonstrating results." � For additional information and to register for any of the Modern Marketing webcasts, please visit www.unica.com/SAGEWebcast. About SAGE SAGE is a leading international publisher of journals, books, and electronic media for academic, educational, and professional markets. Since 1965, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students spanning a wide range of subject areas including business, humanities, social sciences, and science, technology, and medicine. A privately owned corporation, SAGE has principal offices in Los Angeles, London, New Delhi, and Singapore. About Unica Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's Affinium� software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 600 companies worldwide depend on Unica for their enterprise marketing management solution. Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com. Note to Editors: Copyright 2008 Unica Corporation. Unica, the Unica logo, Affinium, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.