New Model Expected to Challenge Leading
Retail Market Brands Launch Follows Barron's 2011
Ranking of TradeStation as No. 1 Online Brokerage Firm in the
U.S.
TradeStation Group, Inc. (Nasdaq:TRAD) today announced the launch,
through its new subsidiary, TradeStation Forex, Inc., a
CFTC-registered, NFA-member Retail Foreign Exchange Dealer (RFED),
of a brand-new, state-of-the-art retail forex offering. Starting
today, TradeStation Forex, using what is commonly referred to as
the "agency broker model" for retail forex, will own and operate
the company's forex business for all existing and new customer
accounts. The company believes this new offering will be the best
choice available to the retail forex market. Powerful and
attractive features include:
- A brand-new screen interface for traders to place forex orders
in an intuitive and familiar way, which is seamlessly integrated
with the full analytics power of the TradeStation platform.
- The ability to design, back-test, optimize and automate
custom-designed and third-party forex trading strategies and
ideas.
- The functionality of TradeStation's premium RadarScreen®
product (TradeStation's state-of-the-art market scanning engine),
so that customers can analyze multiple foreign currency pairs
simultaneously on one screen.
- A forex market depth window.
- Transparent foreign currency spreads which, including
TradeStation's small mark-up, are expected to be extremely tight
and competitive – superior, the company believes, to what is
generally available today in the market.
- No commissions.
- No forex data fees.
- No set-up, start-up or initial fees.
- No software, service, access or other monthly fees.
- The ability for accounts to be funded and monitored in one of
several different foreign currencies.
- Leverage of up to 50:1 for liquid currency pairs.
- Award-winning customer service and education.
"We now have, we believe, the only offering in our industry that
is truly focused on helping you become a better forex trader,
regardless of the level at which you currently trade," said Gary
Weiss, the President of TradeStation Forex. "We believe our
combination of features and pricing produces a powerful offering
that is superior to what is available in the market today for
retail forex traders. We think TradeStation can now become a
dominant brand in the retail forex market, just like it has been in
the online equities and futures markets over the past ten years,
and we plan to devote dedicated marketing dollars and focus to this
launch and to grow market share as quickly as reasonably
possible."
The retail forex market is large and growing. According to an
Aite Group March 2011 report titled Retail Forex Comes of Age:
Leveraged Trading is Here to Stay, retail forex generated daily
turnover of US $313 billion during 2010, 32% larger than the daily
turnover in all global equity exchanges combined, and retail forex
volume, as a percentage of total forex volume, grew from 2% in 2007
to 7.9% in 2010.
TradeStation's forex launch follows on the heels of Barron's
magazine's March 2011 ranking of TradeStation as the #1 online
brokerage firm in the United States in its annual review of online
brokerage firms. TradeStation not only was ranked #1 as the "best
overall broker," the biggest prize, but also won the #1 ranking for
"Best for Frequent Traders," a confirmation of TradeStation's
long-standing reputation as the leading online brokerage for the
active trader market. TradeStation also scored the #1 rating in two
subcategories used to determine the overall winner: "Trading
Technology" and "Customer Service and Education." TradeStation was
ranked superior, overall, to 23 other online brokerages, including
Charles Schwab, E*Trade, Fidelity, Interactive Brokers, Lightspeed
Trading, Merrill Lynch's Merrill Edge, optionsXpress, Scottrade and
TD Ameritrade/thinkorswim. Virtually all of the features,
technology and services that resulted in these #1 rankings will be
present in the new TradeStation Forex offering.
To speak with a registered representative of TradeStation Forex
about opening a foreign currencies (forex) account, please call
1-800-770-4049 or visit http://www.tradestation.com/forex.
To speak with a registered representative of TradeStation
Securities (member NYSE, FINRA and NFA) about opening an equities
account (to trade stocks, ETFs, and equity and index options), or a
futures account, please call 1-800-808-9336 or visit
http://www.tradestation.com. Institutional equities, options and
futures traders should call 1-800-579-7616.
About TradeStation
TradeStation is an award-winning online brokerage firm and
trading platform, considered by many the leader in the active
trader market. In March 2011, Barron's magazine, in its annual
review of 24 online brokerage firms, ranked TradeStation the #1
brokerage firm in the United States, as well as #1 for Frequent
Traders, Trading Technology, and Customer Service and Education. In
February 2011, TradeStation won for Best Trading System – Stocks,
Best Trading System – Futures, Best Institutional Platform, Best
Professional Platform, Best Online Analytical Platform and Best
Real-Time Data in the annual Readers' Choice Awards given by
Technical Analysis of Stocks & Commodities magazine. Also in
February 2011, TradeStation was ranked the #1 online brokerage in
the U.S. by TraderPlanet.com and SFO magazine in their 2010
Superior Trading and Resource (STAR) Awards.
TradeStation Group, Inc. (Nasdaq:TRAD), through its brokerage
subsidiaries, offers the TradeStation platform to the active trader
and certain institutional trader markets. TradeStation is an
electronic trading platform that offers state-of-the-art electronic
order placement and execution and enables clients to scan the
markets and design, test, optimize, monitor and automate their own
custom Equities, Options, Futures and Forex trading
strategies.
TradeStation Securities, Inc. (Member NYSE, FINRA, SIPC, DTCC,
OCC & NFA) is a self-clearing, licensed securities
broker-dealer and a registered futures commission merchant, and
also a member of numerous major
exchanges. Its TradeStation Prime Services division,
based in New York, seeks to provide prime brokerage services,
including securities lending, to small and mid-sized hedge funds
and other firms. TradeStation Forex, Inc. (Member NFA) is a
Retail Foreign Exchange Dealer (RFED) which offers foreign currency
(forex) accounts under what has been commonly known as the "agency
broker model." The London-based subsidiary, TradeStation Europe
Limited, an FSA-authorized brokerage firm, introduces UK and other
European accounts to TradeStation Securities and TradeStation
Forex. The company's technology subsidiary, TradeStation
Technologies, Inc., develops and offers strategy trading software
tools and subscription services and owns all of the company's
intellectual property.
Forward-Looking Statements – Issues, Uncertainties and
Risk Factors
This press release contains statements that are forward-looking
and are made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. When used in this press
release, the words "expected," "believe(s)," "will," "think,"
"can," "plan" and similar expressions regarding the
value, attractiveness, superiority, pricing, market appeal and
growth potential of the new forex offering are intended to identify
forward-looking statements. All forward-looking statements are
based largely on current expectations and beliefs concerning future
events and reactions that are subject to substantial risks and
uncertainties. Actual results may differ materially from the
results herein suggested. Factors that may cause or contribute to
the various potential differences include, but are not limited to,
the expected or desired results not occurring as planned, or at
all, due to (a) unexpected design, performance or technical issues,
(b) new or future technologies that may be offered which provide
better features, pricing or performance, (c) customers and
prospects not viewing the offering as superior to other offerings
by competitors, and/or (d) the effectiveness (or lack of
effectiveness) of the company's forex marketing campaigns and
efforts. Please also see other issues, risks and
uncertainties indicated from time to time in the company's filings
with the Securities and Exchange Commission, including, but not
limited to, the company's Annual Report on Form 10-K for the fiscal
year ended December 31, 2010, and other SEC filings, and
company press releases, conference calls and public presentations
or statements.
CONTACT: David H. Fleischman
Chief Financial Officer
TradeStation Group, Inc.
954-652-7000
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