- Will offer 15% discount to all service members nationwide on
holiday
- Donated $100,000 to Farmer Veteran Coalition with grants for 57
farmers
Tractor Supply Company, the largest rural lifestyle retailer in
the United States, is celebrating the Fourth of July by honoring
the men and women of the Armed Forces. On Sunday July 4th, Tractor
Supply stores will offer a biannual 15% discount to all active
military, veterans and dependents. Additionally, the Company
donated $100,000 to Farmer Veteran Coalition, including awarding
$1,000 gift cards to 50 military veterans nationwide to support
their agriculture businesses and $50,000 from the Tractor Supply
Company Foundation to support additional programming and
grants.
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Military veteran and Purple Heart
recipient Connie Johnson received a Tractor Supply Company $1,000
grant to support Freedom Acres, her South Dakota-based organic
flower company. (Photo: Business Wire)
“As the country celebrates Independence Day, Tractor Supply is
honored to celebrate our service members who work vigorously to
defend and protect our freedoms,” said Colin Yankee, Executive Vice
President and Chief Supply Chain Officer at Tractor Supply and
former U.S. Army Captain. “The Farmer Veteran Coalition does
amazing work assisting veterans embarking on careers in
agriculture. It is our privilege to honor these individuals during
our nation’s birthday with these grants so that they may continue
to share their unique talents and products with their communities.
We thank them, and all of the men and women in the Armed Forces,
for their service.”
Each year, Tractor Supply partners with FVC to assist farmer
veterans from all branches of service. In the last four years,
Tractor Supply has donated a total of $250,000 in gift cards and
monetary funds, assisting more than 200 farmer veterans. This
year’s 50 gift card recipients were selected based on need to
support their agriculture projects and businesses and represented
four branches of the military across 29 states. The supplementary
$50,000 donation from the Tractor Supply Company Foundation will
provide grants to seven additional farmer veterans and support
FVC’s diversity, equity and inclusion initiatives to support the
journey toward racial equity in agriculture.
FVC is a national nonprofit organization that assists more than
30,000 active duty and veteran members of the Armed Forces
embarking on careers in agriculture. The organization provides
education, resources and small grants to help military members
launch their own farming operations or find meaningful employment
in the agricultural industry.
Military members supported through this year’s grants include
Elizabeth Riffle, an active-duty Navy Nurse Corps officer who owns
and operates a West Virginia bison farm committed to providing
customers with ethically raised meat. Riffle intends to use the
grant to grow her farm to further support her community and promote
regenerative farming practices. This year, she is one of 17 women
receiving a Tractor Supply grant.
Air Force veteran David Conley, another recipient, opened Athol
Orchards Antique Apple Farm, an heirloom apple orchard and food
manufacturing company, after more than 20 years of military
service. Conley will use the grant to maintain rare and historic
apple varieties, produce and sell top-quality products and provide
farm-based educational experiences for all ages.
“Our partnership with Tractor Supply has had an incredible
impact within our farmer veteran community in providing members
with the supplies they need to launch or support their farm
businesses,” said Rachel Petitt, Program Director at Farmer Veteran
Coalition. “With so many of our members struggling to stay afloat
during the pandemic, and Tractor Supply being such a great
resource, our community is especially appreciative of these grants.
For many farmers, this relief ensures their survival.”
In addition to the grant program and July Fourth discount, the
retailer supports the military year-round through programs and
initiatives like Dogs on Deployment, paws4people, Operation Stand
Down Tennessee and its annual Veterans Day discount.
To learn more about Tractor Supply’s FVC partnership, visit
TractorSupply.com/Military.
About Tractor Supply
Company
Tractor Supply Company (NASDAQ: TSCO), the largest rural
lifestyle retailer in the United States, has been passionate about
serving its unique niche, targeting the needs of recreational
farmers, ranchers and all those who enjoy living the rural
lifestyle, for more than 80 years. Tractor Supply offers an
extensive mix of products necessary to care for home, land, pets
and animals with a focus on product localization, exclusive brands
and legendary customer service for the Out Here lifestyle. With
more than 42,000 Team Members, the Company’s physical store assets,
combined with its digital capabilities, offer customers the
convenience of purchasing products they need anytime, anywhere and
any way they choose at the everyday low prices they deserve. At
March 27, 2021, the Company operated 1,944 Tractor Supply stores in
49 states and an e-commerce website at www.TractorSupply.com.
Tractor Supply Company also owns and operates Petsense, a
small-box pet specialty supply retailer focused on meeting the
needs of pet owners, primarily in small and mid-size communities,
and offering a variety of pet products and services. At March 27,
2021, the Company operated 177 Petsense stores in 23 states. For
more information on Petsense, visit www.Petsense.com.
To stay up to date on all things for Life Out Here, follow
Tractor Supply on Facebook, Instagram and Twitter.
About Farmer Veteran Coalition
(FVC)
Farmer Veteran Coalition is the nation’s largest nonprofit
organization assisting veterans and active duty members of the U.S.
Armed Forces embarking on careers in agriculture. With the mission
of mobilizing veterans to feed America, it provides education,
resources and small grants, and fosters the collaboration of the
farming and military communities to cultivate a new generation of
farmers and food leaders. FVC simultaneously offers veterans a new
purpose on America’s farms. Established in 2008, its in-house
programs include the Farmer Veteran Fellowship Fund small grant
program, the nationally recognized Homegrown By Heroes label for
veteran-grown products, and national and regional conferences. FVC
has been successful in getting millions of dollars of USDA funds
appropriated for farmer veteran and the groups that support them.
They have built an extended community of organizations that look to
them for leadership and guidance as the pioneer in this
military-to-agriculture movement. Learn more at www.farmvetco.org
or follow on Facebook or Instagram at @FarmerVeteranCoalition and
Twitter at @FarmVetCo.
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Tractor Supply Company Contacts: Pat Warner
Pat.warner@finnpartners.com 615-610-0325
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