New Kool-Aid Sour Jammers Put a Sour Twist on Fun
April 17 2019 - 12:40PM
Business Wire
Bored of sweet? Say OH YEAH! to New, Kool-Aid
Sour Jammers
Just in time for summer, Kool-Aid is putting a sour twist on fun
and introducing New Kool-Aid Sour Jammers. For the first time, kids
who are bored with sweet can enjoy the bold and fruity taste of
Kool-Aid they know and love with a fun, sour twist.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190417005715/en/
Kool-Aid Sour Jammers come in five bold
and fruity flavors: Watermelon Slam, Zappin’ Tropical Punch,
Snappin’ Green Apple, Shockin’ Blue Raspberry and Electric Lemon
Lime. (Photo: Business Wire)
“We know that kids love sour flavors, but there’s never been a
sour beverage for kids available, until now,” said Rachel Drof,
Marketing Director, Beverages, Kraft Heinz. “Kool-Aid is all about
bringing unexpected fun to fans everywhere, and we can’t wait until
fans taste the sour twist on the Kool-Aid classics.”
Kool-Aid Sour Jammers come in five bold and fruity flavors:
Snappin’ Green Apple, Shockin’ Blue Raspberry, Electric Lemon Lime,
Watermelon Slam and Zappin’ Tropical Punch.
For the first time, Kool-Aid Man is puckering up in new ads that
support Kool-Aid Sour Jammers. To celebrate the launch of Kool-Aid
Sour Jammers, Kool-Aid Man is krashing Snapchat with interactive
filters and lenses. Fans can also enjoy hilarious videos of
Kool-Aid Man krashing sweet moments with a fun, sour twist on
Instagram.
Kool-Aid Sour Jammers are available beginning April 2019 for
$1.99 in 10-packs at retailers nationwide.
For more information on Kool-Aid Sour Jammers, visit
www.koolaid.com and follow the brand on Twitter (@koolaid),
Instagram (@koolaid) and Facebook (facebook.com/koolaid) for
updates.
About The Kraft Heinz Company
For 150 years, we have produced some of the world’s most beloved
products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To
Be the Best Food Company, Growing a Better World. We are one of the
largest global food and beverage companies, with 2018 net sales of
approximately $26 billion. Our portfolio is a diverse mix of iconic
and emerging brands. As the guardians of these brands and the
creators of innovative new products, we are dedicated to the
sustainable health of our people and our planet. To learn more,
visit http://www.kraftheinzcompany.com/ or follow us on LinkedIn
and Twitter.
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version on businesswire.com: https://www.businesswire.com/news/home/20190417005715/en/
Lynne Galia847-646-4396Lynne.Galia@KraftHeinz.comJenna
Perlman312-377-4130Jenna.Perlman@icfnext.com
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