BrightTALK by TechTarget Exponentially Improves Webinar Registrations with New FastReg Technology that Instantly Nets B2B Marketing and Sales Teams More Leads Per Event
May 04 2023 - 1:08PM
Business Wire
FastReg combines a new and improved form and advanced
auto-complete technology to increase webinar attendance by up to
300%
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B
technology purchase intent data and services today announced the
release of a new registration experience for its webinar and
audience engagement solution; BrightTALK. This new experience,
known as FastReg, provides B2B marketing teams with two unique
tactics that increase sign-ups with their webinars across both
net-new contacts, and their own email database. Using real-time
data lookups and smart URL tokens, marketers hosting their webinars
on BrightTALK are now able to streamline the essential - but often
lengthy and inefficient - registration process to make it
significantly easier and faster, with many already seeing a 300%
improvement over their existing webinar promotion methods.
BrightTALK by TechTarget is both the largest B2B audience
network and the leading solution for B2B video and webinar demand
generation today; providing marketers a toolkit to create and host
webinars and videos on their own websites using native embed and
channel technology, then directly connect to an audience of 30
million professionals through built-in AI recommendations and paid
lead campaigns. Now FastReg improves the user experience and makes
it easy for audiences to register for webinars and videos by
introducing a new form that only asks for minimal information,
while still capturing the key datapoints that B2B marketers need to
pass to their sales teams. Additionally, marketers who use Marketo,
Hubspot, Pardot and Eloqua for email can take advantage of FastPass
– letting contacts already in their database skip the form entirely
and register in a single click.
“Generating registrations has always been one the most
challenging parts of B2B marketing. Reg forms already ask a lot of
busy audiences and are required even for contacts that marketing
and sales teams have been speaking to for a long time,” said Andrew
Briney, Chief Product Officer, TechTarget. “FastReg provides the
opportunity for marketers to immediately see greater returns from
their outreach efforts, especially those from hard-to-convert
places like social and paid ad channels, and uniquely let their
existing contacts watch the content they want without all the
unnecessary steps to complete.”
B2B marketing teams are continually being asked to achieve much
higher lead volumes and better data quality with ever more limited
resources as the economic climate continues to influence resourcing
and budgets. Every email must maximize impact to justify its place
in the promotional calendar. Existing registration tech makes this
process inefficient with long forms and outdated integrations;
combining with low-quality 3rd party paid data to make marketers’
lives significantly harder. BrightTALK by TechTarget facilitates
access to the largest and most engaged opt-in 1st party audience of
enterprise B2B professionals. Our new launch of FastReg allows
every promotion to provide optimal returns, which enables
enterprise B2B marketers to send fewer emails to drive better
engagement over time, resulting in deeper buying team insights.
FastReg features:
- A new and improved registration form that uses real-time data
lookups to find the most up-to-date information on potential
audiences, significantly reducing the inputs required to complete
the form.
- The FastPass auto-complete technology that uses CRM data to
register contacts in a single click through a secure token in the
registration URL.
- Simple one-click FastPass token generation and MAP integration
through BrightTALK Central
FastReg is unique in the market because it is backed by
BrightTALK by TechTarget’s 20+ year history in advanced webinar
registration and direct marketing integration. Marketers using
BrightTALK have already seen significant positive impact on their
webinar registration. In a recent early-access test, those using
the new FastReg technology saw:
- An increase of 300% in their registrations using FastReg vs
their usual promotions
- A form completion rate range across promotions of 12-43% (the
industry average is between 2-11%)
- A decrease in emails sent to achieve registrations of up to
10x
To learn more about FastReg, click here.
About TechTarget
TechTarget (Nasdaq: TTGT is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across 150 highly targeted
technology-specific websites and more than 1,000 channels,
TechTarget attracts and nurtures communities of technology buyers
researching their companies’ information technology needs. By
understanding these buyers’ content consumption behaviors,
TechTarget creates the purchase intent insights that fuel efficient
and effective marketing and sales activities for clients around the
world.
TechTarget has offices in Boston, London, Munich, New York,
Paris, Singapore and Sydney. For more information, visit
techtarget.com and follow us on Twitter @TechTarget.
(C) 2023 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks and Priority Engine
is a trademark of TechTarget. All other trademarks are the property
of their respective owners.
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Media Inquiries Garrett Mann Sr. Director of Corporate
Communications TechTarget, Inc. 617-431-9371
gmann@techtarget.com
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