TechTarget Launches Prospect-Level Purchase Intent Data for Healthcare in Latest Release of its Priority Engine Platform
September 29 2022 - 3:47PM
Business Wire
Major update delivers direct access to customized 1st party
insights from business decision-makers across Healthcare, Life
Sciences & Pharma to expand opportunities and accelerate
deals
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B
technology purchase intent data and services, today announced that
it has launched Priority EngineTM for Healthcare to help sales and
marketing teams leverage its proprietary prospect-level intent data
to fuel more opportunities and pipeline with buying groups at top
companies across the healthcare industry. This new offering
provides direct access to Xtelligent Healthcare MediaTM (acquired
in August 2021) and TechTarget’s combined opt-in audience of
healthcare tech and business decision-makers in one SaaS solution
delivering customized insights specifically for B2B organizations
targeting healthcare.
“Being able to provide our customers with 1st party intent data
on the largest healthcare technology and information audience on
the web is a true game changer in our industry,” said Sean Brooks,
Co-Founder, Xtelligent Healthcare Media. “Sales and marketing teams
will now have direct access to entire healthcare buying teams,
including Clinicians, Line of Business and IT Decision-Makers, to
find more opportunities and accelerate technology deals.”
These new enhancements:
- Add thousands of new accounts and 400,000+ new contacts into
Priority Engine to provide better visibility into and
opportunities to engage with full buying teams across the entire
interconnected healthcare ecosystem, including: Providers, Health
Systems, Payers, Pharmaceuticals, Life Sciences, Accountable Care
Organizations and Federal/State Healthcare Agencies. This includes
90% coverage of health systems in the US.
- Deliver increased access to opt-in business decision-makers
directly involved with healthcare purchasing. Xtelligent
Healthcare Media’s audience consists of more than 70% Business
& Finance Executives and Clinicians who have critical
involvement across healthcare technology purchases that are
becoming increasingly complex.
- Provide highly relevant, customized intent insights on
topical interests, content consumption and vendor engagement of
healthcare technology buyers at both the account and prospect-level
to help marketing and sales teams to convert more opportunities and
accelerate deals with better informed, personalized and timely
outreach.
TechTarget purchase intent insight is uniquely powerful because
of how it is made and how it is delivered to B2B tech marketers and
sales professionals. The actionable insights within the Priority
Engine platform are achievable because of the depth of original
editorial and vendor content spanning thousands of unique IT and
business topics across TechTarget’s network of over 150
technology-specific websites and 1,125 channels. As enterprise
technology buying teams grow and purchasing becomes more and more
complex, we provide the information and resources to help every
member of the team to research and make decisions.
Priority Engine for Healthcare helps TechTarget to continue to
grow and help its customers succeed in a relevant adjacent market
that includes high levels of purchasing complexity and buying
dynamics.
“By expanding the amount of permission-based, relevant 1st party
purchase intent data our customers have access to and delivering a
full suite of marketing, sales and go-to-market services to engage
real buyers, we help companies of all sizes achieve better results
at scale in this market,” said Michael Cotoia, CEO, TechTarget. “As
a leader in coverage of B2B enterprise tech for more than 20 years
– combined with working very closely with our almost 3,000
customers – TechTarget has unique visibility into the buying
dynamics across every major sector of the market. Our experience
positions us well to bring our model to adjacent vertical markets
with similar attributes to enterprise B2B tech - long/complex-sales
cycles, large purchases, multiple members of the buying team and a
strong need for 1st party data to enable marketers and sellers –
just as we have done in Healthcare.”
For more information on TechTarget Priority Engine, visit
www.techtarget.com/Priority-Engine.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across more than 150 highly targeted
technology-specific websites and 1,125 channels, TechTarget
attracts and nurtures communities of technology buyers researching
their companies’ information technology needs. By understanding
these buyers’ content consumption behaviors, TechTarget creates the
purchase intent insights that fuel efficient and effective
marketing and sales activities for clients around the world.
TechTarget has offices in Boston, London, Munich, New York,
Paris, San Francisco, Singapore and Sydney. For more information,
visit techtarget.com and follow us on Twitter @TechTarget.
(C) 2022 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks and Priority Engine
and Xtelligent Healthcare Media are trademarks of TechTarget. All
other trademarks are the property of their respective owners.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220929005897/en/
Garrett Mann Senior Director of Corporate Communications
TechTarget, Inc. 617-431-9371 gmann@techtarget.com
Tech Target (NASDAQ:TTGT)
Historical Stock Chart
From May 2024 to Jun 2024
Tech Target (NASDAQ:TTGT)
Historical Stock Chart
From Jun 2023 to Jun 2024