LOS ANGELES, Jan. 10, 2019 /PRNewswire/ -- Social
Reality, Inc. (Nasdaq: SRAX), a digital marketing and consumer
data management technology company, announced shopper marketing
industry veterans Eleanor Pirtle and
Gina Gates have joined the company
to drive its SRAX Shopper vertical strategy.
Pirtle, who worked for the world's largest retailer, Walmart,
for 12 years, and Gates, who worked for Procter & Gamble, the
world's largest advertiser, for 19 years, each bring a vast amount
of shopper marketing experience to SRAX.
"Since SRAX shopper went to market in 2018, we've seen
tremendous success working with the world's biggest brands. We're
thrilled with these two team additions, whom we believe will help
the business propel forward in 2019," says CEO and Founder of SRAX
Christopher Miglino.
"Having two industry veterans from two giants in shopper
marketing that decided to join us after taking deep dives under the
hood of SRAX holds forth on our proven strategy and technology,"
says George Stella, who was
appointed to lead the shopper marketing vertical in 2018.
Eleanor Pirtle
Pirtle previously worked for Walmart for 12 years and before
that at one of the country's largest shopper marketing agencies,
Mirum, for nine years. She is now taking the role of Director of
Strategy at SRAX.
"Retail has always been my passion, so I jumped at the chance to
work with experienced marketers with extensive knowledge in not
only shopper marketing, but also technology. Finding a company that
leads rather than follows was very important to me," says
Pirtle.
Gina Gates
Gates worked for Procter & Gamble her entire career of 19
years on the shopper marketing side. She is now be taking the role
of Senior Sales Director at SRAX.
"SRAX's suite of products and capabilities fill a void in the
marketplace that no other marketing and media partner offers today.
It's exciting to have a solution that simplifies the planning and
execution process for all shopper marketers," says Gates.
About SRAX Shopper
SRAX Shopper targets shoppers visiting advertisers' key
retailers by layering social and shopping data with media buying to
enable marketers to message a single, verified shopper across
multiple devices and inventory sources. SRAX's shopper marketing
technology automates the discovery of shoppers and their
characteristics, amplifying and targeting shoppers to drive sales
lift—all while tracking online to offline attribution.
To learn more about SRAX Shopper,
visit: https://srax.com/products/#sx_shopper_anchor.
About SRAX
Social Reality, Inc. (Nasdaq: SRAX) is a digital marketing and
consumer data management technology company. SRAX's technology
delivers the tools to unlock data to reveal brands core consumers
and their characteristics across marketing channels. Through its
blockchain identification graph technology platform, BIGtoken, SRAX
has developed a consumer-managed data marketplace where people can
own, verify and sell access to their data thereby providing
everyone in the Internet ecosystem choice, transparency, and
compensation. SRAX's technology and tools deliver a digital
competitive advantage for brands in the CPG, automotive, sports and
lifestyle verticals by integrating all aspects of the advertising
experience, including verified consumer participation, into one
platform. For more information on SRAX, visit www.srax.com.
Safe Harbor Statement
This press release contains certain forward-looking statements
that are based upon current expectations and involve certain risks
and uncertainties within the meaning of the U.S. Private Securities
Litigation Reform Act of 1995. Words or expressions such as
"anticipate," "plan," "will," "intend," "believe" or "expect'" or
variations of such words and similar expressions are intended to
identify such forward-looking statements. These forward-looking
statements are not guarantees of future performance and are subject
to risks, uncertainties, and other factors, some of which are
beyond our control and difficult to predict and could cause actual
results to differ materially from those expressed or forecasted in
the forward-looking statements, including, without limitation,
statements made with respect to expectations of our ability to
increase our revenues, satisfy our obligations as they become due,
report profitable operations and other risks and uncertainties, all
as set forth in our Annual Report on Form 10-K for the year ended
December 31, 2016, as filed with the
Securities and Exchange Commission. All forward-looking statements
involve significant risks and uncertainties that could cause actual
results to differ materially from those in the forward-looking
statements, many of which are generally outside the control of
Social Reality and are difficult to predict. Social Reality
undertakes no obligation to publicly update any forward-looking
statements, whether as a result of new information, future events
or otherwise.
Contact Information:
Kirsten Chapman
LHA Investor Relations
415.433.3777
srax@lhai.com
Nicole Rodrigues
NRPR Group
650.815.5069
nicole@nrprgroup.com
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SOURCE SRAX